Daria is an experienced entrepreneur and project manager specializing in emerging technologies and multidisciplinary research.

As the founder and CEO of WE/AR Studio – ranked among the world’s top 25 AR/VR companies – Daria has partnered with tech leaders like Intel, Qualcomm, Cisco, and Lenovo, demonstrating her ability to manage complex, cross-sector collaborations. 

With a strong background in deep tech R&D and cross-disciplinary project leadership, she has led impactful projects across various domains. Her expertise in orchestrating sizable, dynamic teams has been key to her success in executing high-stakes projects.

Daria founded the XR Ukraine Community to strengthen the XR industry and foster innovation and collaboration both nationally and internationally. She is also a board member of Euromersive and serves as Ukraine Ambassador in Women in Immersive Tech, roles that highlight her dedication to building robust networks for strategic support.

In her work, Daria focuses on amplifying technology’s influence in the humanitarian, healthcare, education, and security spheres.

Daria Fedko

The Mars Agency

Vice President of Production Services

Director of Execution & Print Production

Insights and Execution, LLC

Insights and Execution is a shopper marketing agency focused on delivering strategic augmented reality experiences at retail through print media.  These experiences are based on deep shopper insights to affect shopper behavior, whether it is in-store with packaging and displays or at-home through print advertising and e-commerce packaging.

Your brand has a story to tell.

It’s a story that needs to be experienced.  If a picture is worth a thousand words, the power of experiential storytelling is infinite.  But it must be frictionless and it must be seamless.

Welcome to the world of AUGMENTED REALITY.

Insights and Execution is a company that believes the world of print is not dead.  It needs to be REIMAGINED.  It doesn’t matter if it’s your packaging, a print ad, an in-store display or the box that arrives at your customers front door.  These are opportunities to create a moment, to connect with your shoppers and consumers in a way that doesn’t hope for an emotional response...it demands it.

Founder & CEO

Georgia-Pacific LLC

Shopper marketing, insights and innovations team lead for the GP Corrugated Display business.

Applying expertise in shopper marketing to current clients and new business, while strengthening strategic relationships with suppliers, retailers and innovation companies to build upon the best-in-class offerings from GP.

Head of Shopper Marketing (Director)

Excel Displays & Packaging

Started the Shopper Marketing & Insights discipline.  Led the efforts to rebrand and reposition the company and our value proposition.  Acquired by Georgia-Pacific in March of 2016.

Vice President of Shopper Marketing

Saatchi & Saatchi X

I turn pretty pictures into reality.  Responsible for the execution of shopper marketing programs through displays, print, fixtures, promotions, etc.

Worked as a consultant in the Walmart Marketing Department from 2006 - 2007.

Executed projects for some of the largest and most respected companies in the world including Walmart, P&G, Del Monte, Quaker Oats, Diageo, Frito Lay, American Express, EA Sports and Mead Johnson.

Part of the teams that executed the programs that won the Gold, Silver and Bronze Effie Awards for Shopper Marketing in 2011-2013.

Sr. Production Services Supervisor

FHC Marketing

As a National Accounts Rep, I represented FHC and their capabilities to meet client needs for permanent point-of-purchase displays.  Specialized in the consumer electronics category.

During my time as a Project Manger, I was responsible for the actual production and project management of permanent point-of-purchase displays.  Specialized in all mixed material projects, including metal (sheet, tube and wire), wood and plastic (injection, extrusion and vac-formed).  Responsible for stem to stern execution including vendor management and engagement, estimating, scheduling, engineering recommendations and material selection.

National Accounts Rep & Project Manager

Monarch Advertising

Director of Special Projects

With over 20 years of experience in shopper marketing, I am a passionate and visionary leader who specializes in delivering innovative and disruptive solutions for brands and retailers. I leverage my expertise in augmented reality, NFTs, metaverse, and shopper insights to create immersive and engaging experiences that drive consumer behavior and loyalty across channels and platforms.

As the Vice President of Production Services at The Mars Agency, I oversee the execution and delivery of cutting-edge omnichannel marketing campaigns that have won multiple awards, including the prestigious Effie Award. I work with a talented and diverse team of project managers, designers, developers, and strategists to ensure quality, efficiency, and scalability of our projects. I also collaborate with internal and external partners to identify new opportunities and trends in the rapidly evolving field of experiential storytelling. My mission is to reimagine the world of print and commerce with the power of technology and insights.

taplio

The Battle

Daria Fedko

Brian Hutchinson

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