WE/AR Studio

WE/AR Studio is an XR development company specializing in building AR/VR experiences for
businesses and ensuring their presence in Metaverse. WE/AR works with brands, startups,
corporate innovation, and Industry 4.0. It's among the top 50 XR development companies
worldwide and partners with Qualcomm, Intel, and Meta.
One can't describe the whole spectrum of a Founder's responsibilities and tasks in a
technology company at the scale-up stage. I've been everything and everywhere. But today,
it's all mainly about the three main components:
1. Leadership
• Building solid relationships with people in my team, market, and industry
• Articulating the company's culture, values, and vision
• Strategic planning
• HR Strategy
• Employer Brand
• Personal Brand
2. Business development
• Sales, business development, and marketing strategies
• Financial system development and analysis
• Accountant processes
• Building partnerships and quality network
3. Operations and Processes
• Planning and controlling operations in Business Development, Marketing, HR,
Programming, Project Management, and Account Management departments
• Creating standards and setting processes for each department's operations

Founder&CEO

XR Ukraine

At XR Ukraine, we aim to become the most influential platform for the growth of
the XR industry in Ukraine, fostering innovation, collaboration, and international
market integration. We envision Ukraine as the premier choice in the XR sector
and a key player on the global stage, orchestrating the most significant XR events
in Europe. Our platform operates across government, business, and society,
enhancing cooperation and integration among these vital areas.

Co-Founder & CEO

Cognify Project

https://www.cognify.com.ua/

•	Lead and manage regional operations, overseeing research and analysis projects focused on social behavior, disinformation mitigation, and cybersecurity enhancement.
	•	Collaborate with cross-functional teams to develop tailored strategies that address the unique challenges of grassroots NGOs, international missions, and government bodies.
	•	Drive partnership development, stakeholder engagement, and capacity-building efforts to ensure the successful execution of both short-term projects and long-term initiatives.
	•	Coordinate and manage multidisciplinary project teams, ensuring timely delivery of high-quality research and actionable insights that empower organizations to navigate complex challenges and make informed decisions.
	•	Actively contribute to Cognify’s mission of fostering resilience and driving impactful change through the practical application of comprehensive research.

Country Manager

Euromersive | European Federation of XR Professionals

Euromersive is the European federation of XR professionals. It was created by a gathering
of European professionals from complementary professions in connection with XR to defend
their interests and structure the immersive content creation sector.
As a board member of Euromersive, I do the following:
- building a strong European community of XR professionals
- representing the XR Community of Ukraine on the European market
- help Ukrainian XR startups scale on the global market
- speaking at conferences and events
- promoting and communicating the value of the XR tech to the corporate and enterprises

Board Member

BidOn Games

• Implemented alternative lead generation channels (LinkedIn, email, etc.) and managed
up to the company’s expectations
• Identified needs of the incoming leads during the discovery calls and walked them
through different sales funnel stages
• Conducted estimation sessions with the development team
• Managed the CRM and reported monthly on the key indicators & results
• Work with incoming MQLs from marketing efforts and partners
• Analyzed the industry and found new possibilities for sales development
• Negotiated contracts and closed the deals
• Participated in business events, conferences, and exhibitions
• Collaborated with other team members to create fresh brand ideas and project
initiatives
• Developed vital project goals and worked collaboratively with teams to meet those
goals
• Collaborated with cross-functional teams to achieve project goals in a timely and
effective manner
• Participated in project discussions, ideation, brainstorming sessions, estimations
• Project planning and management
• Maintained project communications with the client and team
• Managed client’s expectations
• Planned, prioritized, distributed, and monitored tasks
• Prepared the project documentation
• Made decisions related to team loading
• Conducted stand-ups and weekly meetings with the team and the clients
• Controlled terms and quality of work performed
• Performing presentations of the results of the work to clients, team, and board
management
• Utilized innovative thinking skills and the ability to problem-solve

Project Manager

Web Studio "InfoLand"

• Managed the team of in-house and remote motion designers, artists, and VFX
developers
• Pre-sales and sales negotiations with clients
• Work with project documentation
• Key Account Management
• Full-cycle Project Management
• Delivery management
• Control over the department's P&L

Head of motion design department

Reikartz Hotels & Resorts

• Worked as a team player
• Gaining and exceeding monthly KPIs
• Developed a unique value proposition for one of the customers' groups
• Constant work on Ideal Customer Profile
• Checked prices and promotional rates for customers
• Effectively monitored competition and appropriately adjusted costs based on supply
and demand
• Conducted sales strategy for each specific region based on local market research
• Presented sales, revenue, and expenses reports to management teams
• Spent months on business trips while opening new hotels for the company, set the
processes with the local sales team
• Closely cooperated with the marketing and support team
• Utilized solid sales competencies and knowledge of best practices

Regional Sales Manager

Daria is an experienced entrepreneur and project manager specializing in emerging technologies and multidisciplinary research.

As the founder and CEO of WE/AR Studio – ranked among the world’s top 25 AR/VR companies – Daria has partnered with tech leaders like Intel, Qualcomm, Cisco, and Lenovo, demonstrating her ability to manage complex, cross-sector collaborations. 

With a strong background in deep tech R&D and cross-disciplinary project leadership, she has led impactful projects across various domains. Her expertise in orchestrating sizable, dynamic teams has been key to her success in executing high-stakes projects.

Daria founded the XR Ukraine Community to strengthen the XR industry and foster innovation and collaboration both nationally and internationally. She is also a board member of Euromersive and serves as Ukraine Ambassador in Women in Immersive Tech, roles that highlight her dedication to building robust networks for strategic support.

In her work, Daria focuses on amplifying technology’s influence in the humanitarian, healthcare, education, and security spheres.

Daria Fedko

My dear network,

Today I’m reaching out for support during a very difficult moment for my family.

My mom needs to urgently continue her oncology treatment in Germany, and she will be arriving at the end of December to access specialized medical care in North Rhine-Westphalia.

We are currently looking for a small apartment or room to rent for 1–2 months, ideally in one of the cities near Bochum or Münster:

📍 Bochum region: Herne, Essen, Gelsenkirchen, Witten, Hattingen
📍 Münster region: Senden, Greven, Nottuln, Dülmen, Selm

The key requirement is that the address allows official registration (Anmeldung), which is necessary for her to receive health insurance and continue treatment without interruption.

She will be traveling with my dad, so a space suitable for two would be perfect. We will, of course, cover all rent and related costs.

If you happen to know anyone who could help, whether with temporary accommodation, a connection to a landlord, or simply pointing us in the right direction, it would mean a lot to us. 🤍

I hope this treatment works and she sees her grandson growing up. 

Thank you from the bottom of my heart for any support you can offer, and simply for reading this.

With gratitude,
Daria

Deep tech R&D projects | AR/VR development | XR Consultancy | Keynote Speaker | Women in Tech

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NVRT Labs

NVRT Labs is an XR and AI development company focused on the creation of XR content to train healthcare technology technicians and students on various medical device procedures and repairs.

NVRT Labs provides customized content development services to healthcare organizations, medical device manufacturers, educational institutions, and independent service organizations looking to scale their service capabilities and streamline their training budgets.

Chief Executive Officer

College of Biomedical Equipment Technology

Member, Governing Board

Director of Learning Technologies

Dream Big Jobs 

Chief Learning Designer

Urban Plates

As an Instructional Design Manager, I focused on strategic planning and project management for digital training initiatives. I oversaw all digital content and learning technologies, and I was highly involved in all phases of new training initiatives from brainstorming and planning, through implementation and measuring results. My team worked closely alongside the Ops Leadership, Culinary, and Ops Services teams to create and deploy some of the industry's most cutting edge digital learning programs.

Instructional Design Manager

Chili's

As a senior contributor within the Learning and Development department, I conceptualized, produced, and developed eLearning and digital media for the Chili's brand. I identified and implemented multiple systems and technologies to deploy digital media to over 55,000 Team Members across 1,500 domestic and international restaurants. My team strategically designed and produced all digital training initiatives aimed at driving engagement among the largely millennial Team Member population.

Sr. Digital Learning Designer

Outcome Engenuity, LLC.

As Team Lead over training products, I designed digital and print-based training products for our Healthcare, Aviation, Energy, and Government clientele. I directed all curriculum and development projects. My team formatted training curriculum into print, eLearning, and mobile training products which were licensed by our national and international clients. I also administered all reporting, tracking, and support functions for all LMS integrations.

Instructional Design Team Lead

Rizer School of Technology

I developed and launched the Biomedical Equipment Technician and Pharmacy Technician certification programs. I successfully submitted program curricula and records to the Texas Workforce Commission for licensing. The BMET program pioneered distance education in the Biomedical Equipment Technician field. I worked closely alongside faculty to develop curricula, produce learning materials, and training aids.

Director of Education

US Army Medical Department (AMEDD) Center & School

As a civilian-contracted, certified Instructor for the Post Traumatic Stress Disorder unit at the AMEDD Center & School, I coordinated and facilitated domestic and international CEU courses for Officer and Enlisted personnel across the DoD. I originated lesson plans and audio-visual materials in accordance with Army regulations. I also entered all course data and materials into the Army-wide ASAT database and managed web-based content within the Army LMS.

Instructor / Training Developer

I work with a team of talented XR and AI developers who create immersive and interactive content for healthcare technology training. I've spent 16 years applying technology in education. I have a passion for enhancing the learner experience and using emerging tech to engage learners.

I also serve as a member of the governing board at the College of Biomedical Equipment Technology, and the Chief Learning Designer at Dream Big Jobs.

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Daria Fedko

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