Daria is an experienced entrepreneur and project manager specializing in emerging technologies and multidisciplinary research.

As the founder and CEO of WE/AR Studio – ranked among the world’s top 25 AR/VR companies – Daria has partnered with tech leaders like Intel, Qualcomm, Cisco, and Lenovo, demonstrating her ability to manage complex, cross-sector collaborations. 

With a strong background in deep tech R&D and cross-disciplinary project leadership, she has led impactful projects across various domains. Her expertise in orchestrating sizable, dynamic teams has been key to her success in executing high-stakes projects.

Daria founded the XR Ukraine Community to strengthen the XR industry and foster innovation and collaboration both nationally and internationally. She is also a board member of Euromersive and serves as Ukraine Ambassador in Women in Immersive Tech, roles that highlight her dedication to building robust networks for strategic support.

In her work, Daria focuses on amplifying technology’s influence in the humanitarian, healthcare, education, and security spheres.

Daria Fedko

FORTES VISION

Building the sales engine from the ground up to scale globally.
* Leading go-to-market and outbound strategy
* Developing team structure, playbooks, and sales automation
* Focusing on pipeline growth, shorter sales cycles, and market expansion

Head of Sales and Business Development

RevGenius

Member

CodeIT

Key achievements and results:
- Created a cold-calling training and trained both SDR and Sales units
- Reduced the spam level from 30% to 4%
- Implemented multi-channel outreach strategy including cold emails,  LinkedIn,  and cold-calling.
- Doubled the outreach infrastructure 
- Created a real-time reporting system
- Increased reply rate from 3% to 6%
- Implemented a unique bulk personalization system for email and LinkedIn

SDR Team Lead

UNITEDCODE

United Code, a leading provider of outstaffing services, specializes in connecting companies with highly skilled engineers from Latin America and Central Europe. Their goal is to help
businesses rapidly scale their development teams by providing top-notch talent for various software development needs.

United Code faced the challenge of reaching their target audience of CTOs, VPs of Engineering, IT Directors, Engineering Managers, Product Managers, CEOs, and COOs in industries such as technology, fintech, healthcare, e-commerce, and SaaS. 

They needed a strategic approach to
generate qualified leads and book meetings with potential clients.

To address United Code's challenges, I implemented a comprehensive cold-calling training program focused on:
● Candidate Selection: We employed a rigorous selection process, including video tasks, interviews, and test assignments, to identify candidates with exceptional English skills and communication abilities.
● Script Development: A tailored cold-calling script was created to effectively convey
United Code's unique value proposition and generate interest.
● SDR Training: The SDRs received in-depth training on the script, dialer usage, and
cold-calling psychology. 
Topics covered included mindset, tonality, follow-up strategies, and overcoming objections.
● Targeted Outreach: The SDRs were assigned specific roles based on their strengths and the target audience. 
One SDR focused on cold calling to book initial meetings, while another followed up with leads who had previously expressed interest. 
A third SDR concentrated on enterprise accounts, utilizing multithreading to gather information and tailor outreach messages.

Results:
Within three weeks of the training, one of the SDRs successfully booked their first meeting. The SDRs consistently made 200 calls daily, achieving an impressive 61% conversation rate on
average. Over the eight-week training period, a total of 11 high-quality meetings were booked.

Cold-calling Advisor

Sitechecker

I equipped Sitechecker's SDRs with a structured framework for effective cold calling, including:
 * Personalized scripts: Tailored scripts aligned with target audience pain points.
 * Value proposition refinement: Clear articulation of Sitechecker's unique benefits.
 * Objection handling techniques: Strategies to overcome common objections.
 * Call tracking and analysis: Tools to monitor performance and identify areas for improvement.
 * Personalized follow-ups: Engaging with prospects who ghosted SDRs on other channels to revive conversations or understand rejection reasons.

Results: Within three weeks of training, an SDR booked their first meeting. Over the eight-week project, this SDR averaged 180 calls per day, achieved a 62% conversation rate, and booked a total of eight meetings.

Business Development Advisor

Spendbase

Spendbase, a leading provider of expense management software, faced a
common challenge: their Sales Development Representatives (SDRs) struggled to connect with
potential clients through cold calls.

Despite having a promising product, the team's inexperience
in cold-calling was hindering their ability to generate leads and book meetings.

Valentyn Kokoshko's approach was focused on providing the SDRs
with a structured framework for effective cold-calling, including:
● Personalized scripts: Tailored scripts that resonated with the target audience's pain
points and needs.
● Value proposition refinement: Helping the SDRs articulate the unique benefits of
Spendbase's servicesnin a compelling manner.
● Objection handling techniques: Strategies to overcome common objections and
maintain momentum during calls.
● Call tracking and analysis: Tools to monitor call performance and identify areas for improvement.
● Personalized follow-ups: Calling the prospects who ghosted SDRs on other channels getting them back to conversation and converting them into meetings or understanding the reasons for rejection

Results: Within just three weeks of training, the SDR who had never made a cold call before booked their first meeting. 

Over the course of the eight-week training project, the SDR made an average of 150 calls per day, achieved a conversation rate of 58%, and booked a total of six
meetings.

Selling.com

Helping B2B companies to reach out directly to the DMs in their target companies, have more conversations, book more meetings and shorten the sales cycle.

I take care of the SDR team with 20+ players and make sure they consistently hit their goals and help sales people in the US and Canada to improve their lead generation and outreach processes


Responsibilities:
Hiring, onboarding, and training: Creating team training strategies and PDPs, executing 1v1 sessions, and team call reviews and mock call sessions. 
Creating scripts, playbooks and sequences for cold calling, email, and LinkedIn. 
Setting the goals for the team and keeping the team accountable for hitting the KPIs. Motivating team members through creative incentives.
Overseeing the LeadGen team to ensure a stable flow of leads to the SDR team
Overseeing the QA team to ensure the quality of the calls that the team makes
Daily, weekly, and monthly reports to the top management about the team’s activities, performance, and attendance.

Achievements and results:
Expanded the team from 6 to 25 SDRs that bring 60 meetings per week via phone.
Developed training programs, instructions, scripts and sequences for Cold Calling, email, LinkedIn, and video prospecting. Avg conversion - 8% (cold calling))
Ran a Research Team Pilot as a result of which a research team was created
Developed the performance tracking and reporting system for the team

SDR Team Manager

Responsibilities:
Schedule demo calls with prospects for AEs using emails and Linked In.
Performance management and tracking using Outreach, Hubspot, SalesForce, Sales Navigator, Slack.
Achieving company KPIs (meetings, calls, sales performance)

Achievements and results:
Wrote sequences for LinkedIn (increased reply rate by 48%) and email campaigns (increased reply rate by 12%)
Helped Head of Sales develop and implement a new strategy for 2021: Revenue forecast, LinkedIn automation, email warming up, cold outreach sequences, QA metrics.
Wrote script for the Sales department based on the dialogues that converted to demos.
Ran a Research Team Pilot program as a result of which a research team was hired
Developed Video prospecting campaign - conversion rate 10%
Developed numerous training programs and instructions for the team such as Video prospecting, LinkedIn Prospecting, and Prospecting Journey (instructions for new hires).

Business Development Representative

La Famiglia 

•	Seeking for new clients (B2B) and building up the client base 
•	Receiving and managing requests from customers (calls / emails / chat).
•	Customer support and problem handling
•	Case management via CRM system
•	Company services development and presentation
•	Documentation management (contracts, invoices, etc.)
•	Project Management (project team collaboration and coordination, project handover within stated terms and conditions.)
•	Achieving company KPI (meetings, calls, sales performance)

Account Executive Project Manager

InterContinental

Event Sales Executive (2017-12 – 2019-06
Event Sales Coordinator (2016-01 – 2017-12)

Responsibilities:
•	Seeking for new clients (B2B)
•	Receiving and managing all kinds of RFP from customers (calls / emails / chat).
•	Company services development and presentation
•	Customer support and problem handling
•	Case management via Opera hotel management system
•	Achieving company KPI (meetings, calls, sales performance)
•	Documentation management within strict company standards (contracts, invoices, etc.)
•	Project Management (project team collaboration and coordination, project handover within stated terms and conditions.)


Results and achievements
•	Received promotion following successful execution of 100+ projects.
•	Developed and effectively delivered a strategy to win a key new client which increased monthly sales by 6%.
•	Performed detailed competition market analysis which helped the hotel to take 2nd place in annual competitions for 2016/17.

Convention Sales Executive

Meest Group

Taking part in a company`s development strategic planning: commercial property market analysis, SWOT analysis of the
the company, preparing for network development project defense, generation and visual representation of department opening strategic
plan;
• Searching for an appropriate place for the new department;
• Negotiations with property owners, obtaining the most profitable terms for company;
• Conclusion of lease agreements and documentary transaction support;
• Searching for a franchisee for cooperation and opening of new departments;
• Conclusion of franchise agreement and full franchisee support;
• Operational audit, development and full support of existing company departments;
• Opening, development and support of new company departments;
• Directorate`s additional missions accomplishment (meetings, presentations, taking part in negotiations with potential partners
etc.)
• Executed work report;
Results and achievements:
• Successfully opened seven departments beginning from place searching to installing the company signboard;
• Have performed an audit of every department, revealed and removed quality standards noncompliance as much as
company resources allowed in consequence of which the level of customer service quality, department staff duty performance quality,
motivation and professionalism was raised;
• Have accomplished the preparation work for the network development project defense qualitatively, in consequence of which
the project was successfully defended.

Business Development Executive

Making Cold Calling simple!

I help service companies build predictable revenue engines - from cold outreach to closing deals.

🔸 10+ years in B2B sales and lead generation
🔸 Built and trained high-performing SDR/AE teams
🔸 Implemented frameworks: SPIN, BANT, GPCT, MEDDPICC
🔸 Consulted for agencies, SaaS, and dev companies
🔸 Deep expertise in cold-calling, cold outreach, sales and account management
🔸 Hands-on expertise in negotiation, problem handling and project management

Currently leading Biz Dev at Fortes.Vision — a top-tier 3D visualization studio for real estate developers, helping global clients sell faster through visual storytelling.

Let’s connect if you’re:
✔️ Looking to scale B2B sales
✔️ Building an outbound or partner channel
✔️ Seeking a strategic sales advisor or team coach

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Daria Fedko

Valentyn Kokoshko

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