CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

Get Seen Management

Helping eCommerce use the power of Pinterest to drive long-term traffic and expand their business without expensive ads

Business Owner

AUTOMOTIVE SUPPLY CENTER, LTD.

Automotive Parts Sales

Pinterest Marketing📌for eCommerce 🛍Helping eCommerce stores increase product sales by leveraging Pinterest's shopping features to help brands connect with customers.📌Done-for-you Pinterest services!

Pinterest is packed with shopping features specifically designed to fuel traffic🚗
.
.
As a Pinterest marketing strategist📌 I amplify your brand visibility and product exposure, steering a steady stream of long-term traffic to your eCommerce store🛍️, thereby producing a surge in your revenue.
.
.
Did you know that 97% of Pinterest searches are unbranded? 👉Fantastic news for small businesses marketing their products on the platform.
.
.
This means that users on Pinterest are looking for ideas and inspiration, making it the perfect platform to showcase your products or services. 
.
.
While only 20% of marketers use Pinterest, this is a massive advantage for eCommerce because the platform is not saturated and has less competition.
.
.
I’m all for using Facebook & Instagram to promote products, but... 

🔴Shoppers on Pinterest spend double that of shoppers on other platforms

🟠87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase

🟡Pinterest users make more money AND are more primed to buy than people scrolling on Facebook & Instagram

⚽Ads and UGC are expensive. And when you stop paying, all your ads disappear, and your website traffic plummets.
.
.
Pinterest functions as a visual search engine; if you use the right keywords, your products will appear in searches without spending thousands on ads. And Pins last 1000❌ longer than any social media post.
.
.
Who am I?  

I am an animal-loving, dessert-baking, dog-treat-making, green-thumbed Hawai'i-born gal passionate about adventure and travel.  

My degree is in 🚗 auto mechanical technology, and I have been working in the industry for 19 years. I wanted a change but did not know what I wanted to do to replace my current income.  

I began furthering my knowledge:

🔴Reading all I could about the subject that interested me
🔴Purchasing ebooks and programs from experts in their field  

I started a lifestyle blog.

🔴Took a coding class to learn basic HTML and CSS
🔴Even ventured into the stock market

What stuck was a Pinterest VA program that I enrolled in. I used Pinterest to drive blog traffic and found great joy in designing pins. 

💡I saw Pinterest's immense potential for eCommerce business owners, and I wanted to use my knowledge to help businesses harness its power.  

💥Let's put Pinterest to work and drive long-term traffic to your online shop.

Interested to learn more? 

👉Book a call, and let's see what Pinterest marketing can do for your eCommerce

Chating about Pinterest is in my top 10 things to do😉

taplio

The Battle

Darina I.

Melissa Pupo

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?