CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

Serena Martino

SMART Coaching

Your strategic partner for companies and individuals aiming to accelerate leadership performance and team effectiveness. 

Leaders face increasing pressure to juggle multiple responsibilities all while trying to maintain balance. If you’re ready to break free from endless to-do lists and create a real impact for your team and business, I can help.

This is what to expect:

• You delegate with confidence, knowing your team is driving operations.
• You have clarity and control over your time, focusing only on what drives results.
• You see sustainable growth without having to sacrifice your personal life.

1. Master Effortless Value Program - Business Coaching and Mentorship for Executives, Founders and Business owners to accelerate at ease their business growth

2. Authentic Leaders Program - Coaching for Leaders wanting to encourage their teams to reach their full potential

3. FLEXI Team Development - Ensure all your People can be easily supported in their professional growth and development 

From new entrepreneurs to big companies, I keep hearing the same. Leaders are tired, stressed out and have lost focus on what they do. 

If you are tired of being always busy and feeling you have no control on your to-do list, it's time to get time back to create real value for your business. 

I will be the guiding hand to help you switch from always being busy to create effortless value. 
Scaling up your business stress-free and regain passion in what you do.

How we do it:
1️⃣ Performance: Create real value and get away from endless to-do list mentality
2️⃣ Delegation: Right hire on Right seat and clear accountability
3️⃣ Alignment: Clear communication and Resourceful meetings, let's remove assumptions and best guesses 
4️⃣ Business planning & Scale-up strategy: Improved Marketing, Sales and Operations

I am always open to chat and see how I can help you: https://calendly.com/serenamartino/30min

Founder, Executive & Leadership Coach

Skillsoft

Skillsoft is a prominent e-learning and corporate training provider, offering diverse digital learning solutions for skills development and organizational success.

Executive Coach

CoachHub - The digital coaching platform

CoachHub is a leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce.

Certified Professional Coach

Torch

Torch is an integrated platform for Learning and Development leaders to deliver, manage, and measure employee growth at scale. Torch has equipped more than 10,000 leaders across over 200 enterprise including Fortune 500 companies and rapid-growth companies.

Leadership Coach

GrowthSpace

Executive & Leadership Coach

Move Work Forward

Helping companies increase team visibility, improve collaboration and openness.

Building integrations between Atlassian Jira, Confluence, Bitbucket, Bamboo, GitHub and chat platforms (Slack, Microsoft Teams, Cisco Teams etc).

★Top Vendor Atlassian★

#microsoftteams #slack  

Business Solutions Consultant

Tripaneer

Scaling Experience Travel Marketplace
- Launch, scale and create successful businesses out of each website
- Define long term strategy and own P&L
- Marketing, Sales and Ops Strategy 
- Translate business requirements into new product features
- Lead day to day operations and account management team

Head of Category

Booking.com

Validating and developing full marketing strategy for new or early phase products using the Incubation operating model at BookingSuite.
- Market Research
- MVP and Market Fit
- Sales Enablement
- Full Marketing Strategy for Proven Products

Product Marketing Manager

TRAVELCLICK

Leading the International Media Department, managing a team of Media Strategists, Specialists and Ops across EMEA, ASIA and Pacific Region.

Marketing, Product and Sales Enablement for PPC, Remarketing, Behavioural Targeting, TripAdvisor Offering and GDS Media

Manager Media Solutions EMEA/ASPAC

Sabre Holdings

Strategy and execution of full Online Marketing Programs for EMEA
Working with hundreds of clients on:
- Web development consultancy 
- SEO, SEM
- Online Media Planning
- Social Media
- E-marketing campaigns

Regional E-Marketing Manager EMEA

💥 Are you ready to take control of your time, lead with impact, and create a lasting legacy in your career and life?

Leaders today face immense pressure to:
• Deliver results
• Lead high-performing teams
• Navigate complex challenges

All of this while trying to maintain balance. The stakes are high, and the demands can feel relentless.

Imagine a future where:

• You have clarity and control over your time, focusing on what truly drives results and inspires your team.
• Your leadership is amplified by confident delegation and empowered teams driving success.
• You see measurable growth, both professionally and personally, without compromising your well-being or long-term vision.

I work with leaders to grow their influence, manage pressure, and build lasting legacies in their industries: thinking beyond immediate goals and toward their long-term impact on people and organizations.

Many of my clients, after just one month of coaching, feel the change: more control, sharper focus, and a clear path to lead with purpose. 

"Taking two steps back and let the team drive operations and having an efficient KPI setup, gives me the needed information to make sure things are running as they should. I can now take time off when I need it."

This is when the real transformation begins—for you, your team, and the legacy you’ll leave behind.

🎓 What we’ll focus on together:

• Time Mastery: Break free from the grind, prioritize effectively, and make progress on what matters most.
• Strategic Delegation & Team Empowerment: Build trust in your team and ensure the right people are driving success.
• Alignment & Focus: Create clarity with resourceful communication and effective meetings that drive results.
• Long-Term Vision: Define what success looks like for you: today, tomorrow, and in the legacy you want to leave.

🔎 About Me

As an Executive and Professional Coach, I help leaders and high-achievers master their time, achieve sustainable success, and thrive both professionally and personally.

With a background spanning six countries and experience in corporate and startup environments, I have helped hundreds of leaders navigate change, manage stress, and unlock hidden potential. My approach is holistic and results-driven, empowering you to create clarity, build confidence, and lead with intention.

🌟 Whether you’re preparing for your next leadership challenge, ready to elevate your team’s performance, or eager to create more space for what truly matters, 💬 send me a message and let's chat about how I can support your goals.

taplio

The Battle

Darina I.

Serena Martino

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