Darion Rae Consulting

Founder

Elite Engagements

Co-Founder

Secret Scribez

The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Blooming Key

•	Created an entirely new business from scratch; qualified as coach and instructor, set up the company, created an online & social media presence, acquired clients and partners

Dubai Herbal & Treatment Centre

•	Executed the AED 60 Mn transformation, renovation and extension project
•	Led Marketing, Operations, Controlling, Restaurant and Spa functions
•	Advised CEO on long-term strategic agenda, optimizing existing business operations and 
        implementing short-term tactical business initiatives as well as identifying business development 
        opportunities

Director Corporate Development

Consultant extension project

Maternity Leave

•	Led Operations, Marketing and Controlling functions
•	Developed concept and business plan for transformation, renovation and extension project
•	Formed partnerships with flagships organizations in the UAE (e.g. Emirates NBD, EPC & Fitness1st)

Head of Marketing & Operations

•	Designed and implemented new brand and corporate identity, including revamped website 
•	Ran multiple social media and radio campaigns

Head Of Marketing

Middle East

Sabbatical

Ritter Sport

•	Assumed responsibility for an additional country (Netherlands) and 1 employee
•	Initiated promotional campaigns targeted at local markets to support product launches, e.g. seasonal products in Austria, ‘Pick & Mix’ in Denmark

International Senior Brand Manager

•	Developed the new communication strategy for the focus markets Italy, Denmark and Austria
•	Launched new products (including seasonal ones) in each country and executed the respective media plans and communication campaigns

International Brand Manager

Tchibo

- Responsible for the brand management of several Tchibo coffee brands which entails developing and implementing product promotions to drive sales and conduct multiple market researches

National Brand Manager

- Harmonized and re-launched the “Eduscho” brand in Central Europe and designed the accompanying marketing strategy (TV, Print and POS)
- Developed and executed a print-based campaign for the ‘Tchibo Exclusive Origin’ brand in the Czech Republic

- Conducted market research, designed and drove the re-launch concept, including ATL and BTL campaigns
- Coordinated the redesign of the product, its features and packaging, rationalized the product portfolio and developed accompanying promotions

Product Manager

- Contributed to concept development, launch and communication of the new single portion system “Cafissimo”

Junior Product Manager

- Management Trainee (Marketing / Sales) District Manager

Management Trainee District Manager Sales

HUGO BOSS

Intern

Philip Morris International

As a corporate leader, you may be:

↳ Feeling anxious and overwhelmed
↳ Struggling with stress management
↳ Seeking mental clarity and stillness
↳ Unable to balance your professional and personal life

Here's the truth: You don’t need to sacrifice your well-being to thrive in your career.

I’m Bettina Koster, and my mission is to help corporate leaders achieve mental fitness and balance through a holistic approach that aligns body, mind, and spirit. By focusing on your goals and vision, while addressing core challenges—such as limiting beliefs and past traumas—we create tailored solutions that support both personal and professional success.

Our Approach: 
→ Define your goals and vision
→ Optimize your mental, emotional, and physical well-being
→ Align your energy and mindset for clarity and focus
→ Create lasting mental clarity to excel in all areas of life
→ Identify and overcome limiting beliefs and traumas holding you back

What Makes Us Different: 
→ We create a safe, nurturing environment
→ We focus on holistic bio-energetic well-being (body, mind, soul)
→ We tailor coaching to your personal and professional needs

We Assure You: 
→ You will achieve success without sacrificing yourself
→ You will thrive by being authentic
→ You will find mental clarity and peace

Ready to take the next step?

Book Your Alignment Call: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0kAUmcbt7fRa_L8R77O149FzKSRBx_xON1ThIoj3UE7XcJkRe_LxM9cVKsleBkKSejgnxLdyN6

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Darion Rae

Bettina Koster

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