The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

7 years ago I had my right eye removed after a drunk accident.

6 years ago I lost my job, my place, and my girlfriend because I was drinking everyday.

5 years ago I got sober and turned my life around.

Today I’ve generated almost half a million for myself and clients over the last 2 years using LinkedIn…

And I’m writing this from Medellin where I’ve been for the last 3 months working from my laptop. 

The road here wasn’t smooth (actually it was bumpier than anything)…

But now I get to:

🔹Travel the world
🔹Decide when I work and what I work on
🔹Make ‘internet money’ (as the kids would say)
🔹Pursue what I’m interested and curious about
🔹Find pleasure and happiness in the little things

All because I chose to bet on myself, start an online business even though it was scary, and not give up until I started winning. 

People love to tell you what you can and can’t do.

They also love to tell you that you can’t change. 

But you get to choose who you want to be. 

So show up every day as someone you’re proud of…

And make the story cool.

60+ 1:1 Clients Served | Helping solopreneurs build 6-figure service businesses on LinkedIn

Sales Navigator trying so hard to get me back it's even telling me Tony Robbins is a potential lead haha

One of my clients has a hard to deal with client of her own.

Here’s how we handled it…

She told me on a call that one of her clients keeps responding to her messages later than agreed upon and also pays her invoices late every month. 

So 2 weeks ago, I got her to send her client an email.

I won’t tell you what the email said exactly.

But let’s just say it demanded respect from her client in a polite way.

(Most solopreneurs are afraid to do this because they fear they’ll lose the client)

Here’s what happened next…

Her client apologized, signed up to an automated subscription (no more late invoices), and agreed to respond within 24 hours as their contract stated. 

She was shocked but obviously happy.

I told her…

You have to set expectations with your clients and then hold that standard.

If not… they’ll walk all over you.

I didn’t start in the online space with authority or expertise.

Nobody did.

You build sh*t offline, keep stacking proof.

Share your wins (and losses) publicly. 

Then and only then will your credibility and status start to rise.

People will doubt and judge you, but you need to keep delusional self-belief…

Because you can’t let not having a bunch of authority yet be the reason you don’t keep building.

--

🔷 I created a 3-day mini course breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

Be bold.

Speak your truths.

Being too agreeable and aiming for broad engagement stops you from sharing your own opinions on topics. 

This forces you into the same broad vanilla content that’s all over LinkedIn right now.

Do this right…

And you’ll magnetize your people.

--

🔷 I created a 3-day mini course breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

I hit my first $5K month with less than 5K followers. 

I also went on to hit my first $10K month with less than 7K followers. 

Proving to me once again the dirty little secret most LinkedIn gurus don’t want you to know (because you’d stop liking and commenting on their posts so much)

→ You want your dream clients to respect you more than they like you. 

You’ll grow slower.

You definitely won’t be ‘LinkedIn famous’.

But you’ll actually make money here.

--

🔷 I created a training breaking down my LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

It’s inside my free Skool community, Identity & Income Breakers. You can join here: https://lnkd.in/dNFDt2yC

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Founder

Co-Founder

Meaning comes from progress.

When you're moving towards something you've decided is important to you...

Your mind has something to focus on.

This removes distractions and gives significance and meaning to your life.

I used to be an engagement junkie on LinkedIn 2.5 years ago.

Here’s what I mean…

I thought success on LinkedIn meant likes, comments, and impressions. 

So what I did was find top performing posts, then write them out by hand on a piece of paper. 

Then I would look at the structure, flow, and rhythm, and write my own post on a different topic following it to the letter (down to the same number of words per sentence). 

It got me engagement, but never any clients. 

At first I thought I was winning because my follower count was growing…

But after almost 5 months I still didn’t land a single client. I was frustrated. 

It wasn’t until I learned about targeted content that everything shifted for me.

I started writing to build trust and authority with the people I could help only (no more broad generic posts). 

2 months later I hit my first $5K month… then a few months after that my first $10K.

All from this one shift. 

Look if you’re here to get some LinkedIn fame and some likes, more power to you. We all have different goals. 

But if you’re here to actually magnetize and land clients (and currently aren’t)… 

Maybe it’s time to switch your approach.


---

🔷PS. I’m doing a live deep dive into writing targeted content this Thursday inside my private Skool community.

I’ll be teaching the same strategy me and my clients have used to generate almost a half a million dollars on LinkedIn over the last 2 years. 

You can join us free here → https://lnkd.in/dNFDt2yC

I’ll be doing some Q&A + content audits for people who are live on the call… so don’t miss out.

2 years I ago I joined my first coaching program.

Here’s what surprises most people…

The guy who ran it didn’t have a huge following (around 10K subs).

When I found him on YouTube, he wasn’t famous.

And his videos weren’t high production, they were just him talking into the camera. 

But I still paid him $7K anyways. 

Here’s why…

I knew he could help me grow my coaching/consulting biz. 

He had the client proof. He had the authority. He had done it himself. 

And his content was relevant to where I was at and what I was struggling with. 

In other words, he knew his niche inside and out. 

Why does this matter to you? 

Because if you want to actually make money from LinkedIn…

The same rule applies. 

Stop trying to be LinkedIn famous and start aiming to be niche famous.

--

🔷 I created a training breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

The number 1 reason solopreneur’s content fails:

They focus on engagement, not relevance. 

🔹Chasing viral topics/trends
🔹Writing for everyone instead of who they help
🔹Checking how many likes they got before ‘who’ actually liked it

All this creates is empty numbers with no leads. 

Here's the switch I made:

Went deep on the person I help (their fears, frustrations, desires) → Created content for them (not just teaching, but leading from experience) → Wrote as if I was speaking to them 1:1 → Saw what they resonate most with (then did more of it) → Repeat

Stop trying to go viral and write for everyone (if you want to magnetize potential clients)

Start writing for the people you want to work with. 

Most content here looks this same, this is how you stand out from everyone else.

--

🔷PS. I’m doing a deep dive tomorrow on how to write targeted content inside my free Skool community.

If you’re a solopreneur and your content isn’t attracting the right people (or anyone)… you have to be there. You can join us here → https://lnkd.in/dNFDt2yC

PPS. I’m doing a Q&A and real time content audits at the end for a few people who show up live… so don’t wait and sign up now.

After working with 60+ solopreneurs 1:1, 

Here’s the biggest mistake they all make on LinkedIn…

→ Trying to be liked by everyone

Instead of:

🔹Writing targeted content relevant to the people they help
🔹Standing up against their dream client's injustices and enemies
🔹Engaging with potential clients and building relationships with them

They:

🔹Write broad generic content to get empty engagement
🔹Never have bold stances or opinions on topics in their niche
🔹Spend their time on big creators’ posts hoping to get a response (and when they do it’s usually a VA)

The goal here isn’t just to magnetize your dream clients…

It’s also to repel people who aren’t. 

Authority with the right people > being liked by everyone

--

🔷 I created a training breaking down The LinkedIn Acquisition Triangle that I’ve used for me and my clients to generate almost half a million on LinkedIn.

You get instant access to it when you join my free Skool community, Identity & Income Breakers. Find us here: https://lnkd.in/dNFDt2yC

The most powerful sales tool I own isn't a piece of software.

It’s relationships…

One of my clients followed me for 8 months before he decided to work with me.

Another one was on my email list for 3 months before she joined my program. 

The first coaching program I ever joined was from a guy I was following and consuming on YouTube for 5 months before I booked a call with him.

The point → Nurture more.

Everyone is going for a quick sale, a connect and pitch, cold outreach…

With no trust and no relationship. 

This is the wrong game. 

Instead… (I feel crazy for even saying these because it’s common sense)… get to know people. Get them to know you. Show them you care and understand them.

It’ll get you a lot more work than cold outreach, and your positioning will be 100X stronger. 

Nowadays with automation and spam rampant everywhere…

This is your competitive advantage.

“Over 1 million impressions! Can you believe it only led to 1 newsletter sign up and 0 dollars?!”

This is what the ghostwriting agency owner said to us on the writing team after a post went viral on Twitter. 

Here’s what’s shocking… this is not uncommon. Back when I was ghostwriting… 

I saw this a lot. 

Everyone aiming to get likes and impressions (the vanity metrics).

All which led to nearly no clients signed which means…

No money. 

This showed me firsthand why being respected online by your niche is FAR more important than being liked.

---

🔷 If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

I ran a workshop teaching my 6-figure content system & strategy.

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Most solopreneurs approach content wrong. 

They write broad to get engagement, but struggle to magnetize clients. 

That same time you spend writing for likes and impressions you could be spending on building authority and influence. 

(The type of authority & influence that brings clients to you instead of you chasing them)

Because the longer you stay stuck in the engagement trap…

The longer you’ll struggle to consistently attract clients. 

One of the core pillars I teach my clients on how to magnetize is → targeted content. 

The goal is to write content that resonates with the right people (and repel the wrong people).

This is how you squeeze the most dollars out of the time you spend each week writing content. 

I made this shift myself just over 2 years ago…

And it led to my first $10K month from LinkedIn. 

My client Abby went from 0 clients to working with 5 just from writing targeted content. 

The trick is it has to be done right. 

Which is why this Thursday at 1PM CDT I’m doing a live deep dive on targeted content inside my private Skool group.  

I’m also going to do a Q&A at the end + some content audits for people who are there on the call. 

Just comment ‘TARGETED’ below and I’ll send you the calendar invite (it’s free to join).

🔷PS. I also put together a ‘targeted content’ checklist + a swipe file with examples from me and my clients for you to reference and use as frameworks.

Yours to keep if you show up live.

Writing about creative work and human potential

D1 Football ➟ Writer, Podcaster & Creator Consultant

Jack Moses

It’s easy to underestimate the power of becoming an extremely prolific writer.

Writing is the backbone of business. Every message you send, social post you script, business plan you create, and lead you nurture is writing. Even a 5% improvement in your writing, compounded across every area, creates an extraordinary difference.

Writing forces precision. In this noise-filled world, clear writing is how you cut through noise to the signal. If you can write clearly, people who are actively filtering for signal will find you and your ideas.

Writing is the best way to consult clients. I aim to consult my clients primarily in written form because it forces sharper thinking. I don’t want to ramble in a voice memo. I want to cut to the signal. It saves them time, and gives them clearer directives.

Writing, maybe most importantly, is how you sharpen your thinking. Constantly asking AI for advice atrophies the mind. Writing to discover clarity within yourself strengthens it.

The best business people you know are usually the best writers. This is because they’re also the best thinkers. 

Spend more time writing. Even if you’re not directly a writer, every area of your life will improve as a result of honing and practicing the skill.

Writing about consciousness, wealth creation, and human potential ∞ One-of-One Writer begins April 15 (early-bird enrollment open)

Wealth does not equal money.

Wealth = time, freedom, and autonomy.

I don't have a ton of money in my bank account.

But I do what I love for work.

I do what I want 99% of the time.

I can live anywhere I want in the world.

I can choose to work as much or as little as I want to.

I can wear whatever I want, and wake up when I want.

How?

I've built leverage and trust through the internet.

40,000 people read my writing or listen to my ideas.

I am connected across industries and niches worldwide.

I have figured out how to monetize my passions, curiosities, and interests -- with maximum autonomy and minimal obligations.

People pay me for both my unique insight and expertise...

And my energy, frequency, & vibration (sounds esoteric, but it's true).

I write every day online.

I create offers, products, and events that my audience wants (that I also want).

I aim to help people improve their lives through free and paid content (the point of this post in particular is to break your beliefs on what's possible).

And now, I've created a life of time and location freedom - that equals wealth for me.

I've worked at this obsessively over the last 4 years.

And while I may not have stacked the numbers in my bank account yet, I have reached the skill level, network, and sovereignty where I will never have to work a job I don't choose to a day in my life.

By conventional measures, I am not rich or incredibly successful.

By my own internal standards, I wouldn't trade places with anyone making more than me at the expense of their own freedom and passion.

My philosophy is this:

• Define wealth on your own standards
• Block out everyone else's opinion
• Build a personal brand online
• Combine hard skills (marketing, sales, offers, writing) with soft skills (spirituality, psychology, people skills, etc)
• Network your *ss off
• Commit to the game for 1-3 years
• Become so good they cannot ever hire you or put you in a box

You don't have to wait til your 50 to live the life you want.

You can skip to the end and live a life of wealth (freedom) now if you go against the grain, take strategic action, continue to self-actualize, and become so valuable to the world that you can get paid to be yourself -- on your own time and your own terms.

Never fight your nature.

If you were the type of kid who stayed up til 3am playing video games, allow yourself to build your online business into the late hours of the night without guilt or pressure from performance-optimizer types.

If you were always the student who finished the presentation 30 minutes before class, allow yourself to hit a buzzer-beater when making a presentation for work.

If you grew up loving being outside all day, every day, engineer your work and lifestyle so that you can do the same as an adult.

The truth is, you and you alone know the way to unlock your optimal performance.

You'll find the way back to your natural expression by uncovering what you were doing naturally in childhood.

The source of your abundance is not a job, a client, or a product.

It is the universe itself, the infinite field of consciousness that is constantly growing and expanding.

When you recognize this source and live from it, you no longer need anything from anyone. There is always someone else to receive abundance from or another possibility for abundance to be created. 

From this open state, you are most creative. From this unattached state, you can truly receive.

Infinite consciousness and scarcity consciousness cannot coexist simultaneously. Reside in infinity, and trust in the infinitely creative intelligence of the universe to channel through you to serve the rest of humanity. 

The universe will always give you exactly what you need in each moment, so long as you're listening and doing your best to live in accordance with it.

Becoming a deadly writer is paradoxically the most powerful thing you can do in the Age of AI.

Writing is applied thinking. Right now, less and less people are able to think for themselves. They outsource their grocery lists and text messages to AI. Even worse, many outsource their business models or career decisions.

Undoubtedly, this will lead to people becoming incredibly lost. 

Unless you are able to think critically for yourself and use your intuition to make decisions, you will end up on a path that is not the desire of your heart, but the desire of your mind at best — and the rationale of a machine at worst.

Who will they then turn to for insight? Whose perspective can they trust when their personal AI has become a Tower of Babel?

The unique thinkers. The thought leaders. The people who have trained themselves to think for themselves through the practice of writing about their lived experience.

it is nearly impossible to think clearly without a consistent writing habit, epecially in this world of hyperstimulation.

Write first for your own sake. To clear the mind, to find out what you really think, and to sharpen the sword of you decision making.

Then, write for the sake of others drowning in noise and searching for truth.

The signal they’re looking for is your sovereign thinking and direct experience.

Lifestyle creation is the meta skill.

Your life is nothing more than your day to day experience.

If you can create a life where you live your dream day every day, you’ve won.

There are 4 key stages to unlock this:

First, unlock the ability to live anywhere in the world. This step is usually remote work, freelancing, or taking a hit to your ego and volunteering somewhere you love. 

Second, unlock the ability to only do project based, asynchronous work. This probably narrows you down into a freelancer or consultant of some type. You must become the top ~ 5% in the world for your skill to reach this stage.

Third, unlock the authority to only take calls on your own time. This is high level consulting or coaching. You no longer bend to other people’s needs. They bend to your preferences because you’re so valuable. This level requires world class authority and credibility.

Fourth, unlock the freedom to transcend calls and project based work altogether. At this point you’re a genuine creator. You get paid to create and build whatever the f*ck you want. You don’t have to do anything you don’t want to do - ever.

These steps are not easy. Each requires skill development, psychological integration, cross-disciplinary study, and a global network and reputation. But the path is there. Thousands have already walked it, and so can you.

The key is to avoid optimizing for salaries, career paths, prestige, and other people’s validation. Instead optimize for mobility, freedom, and leverage.

At first, people will think you’re crazy. In a few years, they’ll be paying you to teach them how to do it.

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One of my favorite things to do is write in inspiring places with a cappuccino…

I first discovered a love for writing and travel when I was backpacking in Italy with a friend in 2022.

It was there that I had the first seed of an idea to ditch the corporate world and find a way to make money online so I could be free and travel.

I began writing a newsletter and then on X, and then built a full-time income from my writing in early 2023.

For the past few years, I’ve been traveling the world, and writing has been the passion that’s stuck with me and the vehicle for making money.

But the biggest benefit of writing online has been the people I’ve met. I have friends all around the world. I’ve lived and traveled with many of them. Most of my best friends are from Twitter. It’s beautiful to bring online connections in person. It feels like the highest expression of the internet.

So… I decided to combine these areas of passion - writing, travel, business, and people - into an experience:

The Lake Como Writing Retreat.

It’s a 7-day retreat for creators, writers, and builders with a heavy focus on writing, creativity, and connection in beautiful Lake Como.

You will be able to work on a book, a series of articles, journal for yourself, or write anything you desire during the time there.

I’ll also be facilitating workshops on writing, creativity, and flow psychology — as well as business-oriented workshops to understand the mechanics of social media writing & marketing for attracting an audience and building a business off the backend of your writing aligned with your passions.

And we’ll also have a ton of fun going to dinners, chilling at cafes, walking on the beach, swimming in the lake, and having philosophical conversations over wine (or water).

There are 8 spots available.

You can find details and apply by clicking into this post below:

https://lnkd.in/e8hRJgFC

I am so bullish on the real world.

Group events. Cookouts. Sports. Parties. Animals. Music festivals. Phoneless dinners. Co-living centers. Healing centers. Retreat centers. Beautiful views. Group adventures. 

These things light me up. Tech, ai, and materialism continue to disguest me more every day.

The pendulum has swung too far. A small group of nerds will continue to obsess over ai, automation, effiency, and the intellect. But those of us connected to our hearts and spirits are becoming disgusted by it. We want real, and we want human. 

Expect a huge countersurge of irl businesses and events in the next few years.

Business is a game. By shifting our perception, energy, and attachments, we can become better players.

New article:

Open article: The Game of Money by open.substack.com

The creative mind needs solitude.

Long, continuous stretches of it.

Calls, texts, conversations, and obligations are death for the creative process.

Breakthrough insights or life-changing downloads do not reveal themselves until deep into a solitude session, oftentimes not until hours 5 or 6.

You have to allow the mind to wander for 5-6 consistent hours to reach a completely new revelation. When you break the string of insight every 30 minutes, the mind cannot follow strings of thoughts to depths it’s never explored before.

Long stretches of solitude are as vital to the health of the artist as the sun is to any living organism.

Every day, spend a few hours completely by yourself. And at least once a week, spend an entire day in solitude.

Even better, a multi-week period of solitude will be invaluable for the creative process. When you live alone, eat alone, and create alone, the channel between you and God grows stronger. You talk with God 24/7. You pull ideas out of the collective consciousness all throughout the day.

There is a time to be with people, work together, live together, and celebrate life.

But for the creative spirit, long stretches of solitude are absolutely vital.

Writing about consciousness, wealth creation, and human potential ∞ Founder of Transcendence, Partner of Coherence ∞ Read my articles on Substack

Scarcity vs. Abundance Consciousness

Article:

Open article: Scarcity vs. Abundance Consciousness by open.substack.com

Becoming a creator is a catalyst for psychological individuation and spiritual development.

What makes a creator successful?

It's how unique they are.

The only way to stand out in this increasingly saturated space is to become increasingly differentiated from the average person. 

This path is a forcing function for discovering your true self and unique potential — whereas the standard path (9-5 jobs, office work, etc) actually incentivizes conformity to the societal average, not personal individuation.

When you enter a city in the US, everyone seems to be a copycat of one another. They have the same hobbies, same haircut, same clothes, same speaking pattern, and share the same favorite sports teams.

It's rare to find someone who's truly unique because they've been groomed and programmed from the age of 5 to fit in. 

The creator path will force you to go in the completely opposite direction. The same people I just spoke about will think you're crazy. You will constantly question your sanity as you become increasingly unique.

But trust. This is the path of psychological individuation and spiritual development. It is the way to find out who you really are and discover your potential.

I can't imagine a better path in the modern world for personal development than the path of the creator —because to see success, you have no choice but to develop yourself and individuate from the collective.

And if you want to insert yourself into a tribe of creators operating at the EDGE of content, business, health, wellness, and spirituality...

I'm building something special with Nick Sweeney called Coherent Creators.

There are 37 people in.

And we are capping enrollment at 50.

Comment or DM me "CREATE" and I'll send u more info

taplio

The Battle

Darion Rae

Jack Moses

Followers

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Performance ScoreDarion Rae's LinkedIn Performance

Performance ScoreJack Moses's LinkedIn Performance

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taplio

The Battle

Darion Rae

Jack Moses

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darion Rae's LinkedIn Performance

Performance ScoreJack Moses's LinkedIn Performance

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Performance ScoreDarion Rae's LinkedIn Performance