The Flip

At The Flip, I've been instrumental in shaping the social media strategy, increasing brand visibility, and driving engagement. I've been responsible for content creation, community management, and driving brand strategy across multiple social media platforms.

Social Media Manager

Big Cabal Media

Social Media and community Manager

Zeddpay

+ Ideate, designed and deployed brand content strategy for launch
+ Design and Created social media strategies that aligned with business goals.
+ Created actionable plans that both grew visibility and the community on Twitter.
+ Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
+ Devised strategies and roadmaps to support the vision and value of the business.
+ Created, edited, and shared Content daily (Twitter)
+ Created monthly reports and campaign reports  and utilized reports in informing and improving content
+ Coordinated with the marketing team to develop social media marketing campaigns.
+ Utilized Social media tools such as Canva, Later, and Google analytics to create, design, schedule, and track content deliverables and brand awareness.
+ Managed all aspects of the company’s social media interaction between customers and the company (responding to DMs, comments, etc) and ensured a positive customer service experience.
+ Responsible for analyzing the company's social media strategy and making recommendations where necessary for improvements.

Brand, Social Media and Community manager

Upshop

Upshop is an ecommerce store dedicated to sale of Apple products.

Founder

You get the most actionable audience building tips on LinkedIn | Currently helping 4 founders reduce CAC by turning their LinkedIn brand into a 24/7 salesperson.

In 2020, I left a miserable HR job. No savings, no backup plan. Just fear.

My dad was furious. 

Understandably, I had just walked away from what so many considered a golden opportunity.

I felt like a failure. 

But deep down, I knew I had to make a change. Because staying meant being stuck in a life and career I had no passion for. I was also trapped in:

🛑 A relationship I thought would last forever
🛑 The house I had lived in for 25 years
🛑 And Sundays spent with my mom’s delicious rice and chicken stew

It seemed too comfortable for my growth.

So, I took the risk. Learned social media management and quit my job.

With no formal training, I hustled day and night, looking for internship opportunities. After months of rejection, a marketing and brand manager for an Edtech company took a chance on me.

It wasn’t easy. But that first step opened doors I never imagined.

Since then, I’ve worked with some of the biggest tech brands across Africa and beyond. Today, I manage social media for a New York-based startup, earning 100x more than I did back then.

In my current role, I’ve:

1. Helped monetize our YouTube channel
2. Created the company’s top three viral posts
3. Increased brand presence on LinkedIn and Twitter.

Even though my dad still thinks I made a mistake, I started a free newsletter to share everything I have learned over the past four years as a social media manager.

Every Thursday, you’ll get tips, proven strategies, and trends I’ve seen work on platforms like LinkedIn, Twitter, and Threads—all sent straight to your inbox. 

Join 100+ B2B marketers and founders staying ahead of the curve.

You can unlock yours here: https://altfeed.beehiiv.com/subscribe

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