Fractionals United

Fractionals United is the largest global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

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Helping Product Manager become better at their craft of choice.

Product Management Mentor

Grow Products

🤝 How can I help you?
I help SaaS Founders accelerate slow-growing Products 
with better User Experience, Product Led Growth and Go-To-Market Strategies.

⭐⭐⭐⭐⭐
"Darpan, Wow! Thank you for taking the time to read through and provide that feedback. I really appreciate it."
- Ashley Alexander, Co-Founder, Arkeo AI

Founder

Invested in 10+ early-stage startups across various sectors, 
including Education, e-commerce, SaaS and Electric Vehicles

Angel Investor

Architech

At Telus (Architech's client), I led the charge in redefining B2B segment’s conversion and retention strategy, orchestrating a cross-functional effort across design, content management, and analytics teams. Our focus on growth experimentation and customer journey optimization resulted in:

✅ Doubled conversion rates by integrating advanced customer journey mapping and A/B testing frameworks.
✅ Boosted clickthrough rates by 50% on critical landing pages, refining call-to-actions, and streamlining the customer journey to enhance user engagement and satisfaction.

⭐⭐⭐⭐⭐
"It's been awesome working with you - you have a great ability to understand some of the fairly complex ecosystems and projects that we've undertaken, allowing you to support and manage those projects. You've been extremely fun and pleasant to work with and have always done a great job protecting the time of team members."
- Rob Walker ,Manager, Experience Design

⭐⭐⭐⭐⭐
"Darpan has been an excellent and extremely efficient team lead for the Optimization squad.  He clearly knows how to motivate and get the best out of team members, puts in very apparent care and attention into the work, and consistently provides valuable insights and ideas." 
- Jean-Sébastien Côté telus, Senior Content Producer

Senior Product Manager

As the Senior Product Manager at Architech, I spearheaded the vision and strategy for our digital platform across major cloud environments, including Azure, AWS, and GCP, with a keen focus on DevSecOps and design systems. My leadership across DevSecOps, Design, and Frontend teams led to:

✅ A 25% increase in profit margins through the strategic application of DevSecOps and design systems, responding proactively to customer feedback.
✅ 50% higher DevSecOps efficiency, achieving a more agile and secure development lifecycle.
✅ Enhanced productivity by 20% for our designers and developers, implementing tools like Figma and Storybook to facilitate collaborative design and streamline workflows.

Product Manager

FutureVault

In my role as Senior Product Manager at FutureVault Inc, I orchestrated the strategy for three key Finance SaaS products, leading product owners through the journey from ideation to market launch. Our collaborative efforts with sales, marketing, and customer success teams culminated in:

✅ 75% revenue growth by implementing 10 significant features annually, informed by rigorous market analysis and user feedback.
✅ Expanded our daily active users from 1,000 to 60,000, thanks to targeted new user segment strategies and feature development based on comprehensive competitive analysis and deep customer insights.
✅ Maintained a customer retention rate above 75%, driven by a relentless focus on user-centric product enhancements.
✅ Led segment expansion by 3x in 2 years by driving automation at scale with machine learning (ML/AI) features for document management.

As the pioneering Product Manager for FutureVault's suite of finance SaaS platforms, I led a global team of 20 through the product lifecycle, from ideation to market introduction. Our collaboration across sales, marketing, and customer success achieved:

✅ A 15% increase in NPS within 9 months, following a comprehensive user experience overhaul.
✅ 25% faster team velocity by adopting React Native, significantly enhancing our cross-platform development capabilities and market responsiveness.
✅ Improved financial advisor efficiency by 75% in 1 year by building an experimental machine learning (ML/AI) model for financial document labelling and filing.

Stellar

My tenure at Stellar Group was marked by leadership in developing HRIS products, from payroll to performance management, for 4,000 users. Key achievements include:

✅ Expanding the product owner team fivefold, establishing a foundation of excellence and continuous learning.
✅ Reducing software maintenance costs by 25% and cutting HR operational expenses by 40% annually through strategic cost-benefit analyses and the introduction of electronic recruitment software, significantly improving operational efficiency and product quality.

⭐⭐⭐⭐⭐
"You consistently go above and beyond. Thanks Darpan"
- Tennille Moisel, General Manager

⭐⭐⭐⭐⭐
"I would also like to acknowledge Darpan for his commitment, dedication and hard work. You have certainly gone the extra mile and I would like to acknowledge your significant contribution."
- Farid Jarrar, Chief Information Officer

⭐⭐⭐⭐⭐
"Darpan, Thank you for your hard work and dedication, it is a pleasure having you as a part of the team. Keep up the great work."
- Scott Walsh, General Manager

✅ Boosted company revenue through a $25 million PCI-compliant contract.
✅ Cut outage response time by 75%, and reduced system issues by 20%, while leading a 5-person engineering team focused on business continuity.

Software Service Delivery Coordinator

✅ Revamped Software support for 130 employees and 200 workstations.
✅ Saved the centre $170,000 annually and slashing incident evidence collection and escalation times to 10 seconds and 5 minutes, respectively

Software Service Delivery Associate

Brisbane City Council

✅ Developed a financial and statistical reporting system using web technologies.
✅ Achieved a 90% boost in report accuracy across 27 regional councils by centralizing data.

Fullstack Developer

📢 SaaS Founders: Are These Problems Killing Your Growth?
❌ Painful User Churn: New users sign up then vanish, stalling your growth
❌ Endless Complaints: Your product feels too complex for users to love
❌ Wasted Resources: You pour money into features that fail to deliver results
❌ Investor Pressure: Expectations mount, and confidence fades

🚀 The Solution You Need, Right Now
I'm Darpan—your Product Growth Partner who turns struggling SaaS products into market leaders.

✅ How I Create Success Stories:
User Experience Magic: I simplify onboarding and remove friction points that drive users away
Product-Led Growth: I unlock your product's natural ability to drive retention and revenue
Strategic Go-To-Market: I position your product to stand out in crowded markets

🏆 Real Results (Not Just Promises):
Scaled products from 1,000 to 60,000+ Daily Active Users (60× growth in 2 years)
Boosted SaaS revenues from $100K to $1M+ ARR
Increased conversion rates by 100% with smart UX improvements
Launched 100+ successful features that users actually want
Delivered growth across Fintech, eCommerce, Education, Government, Telecom, and Logistics

🔥 Stop hoping for growth. Let's engineer it together.
📩 DM me to discuss how we can scale your SaaS product.

🧠 Additional Skills:
Product Led Growth and Go-To-Market Strategies, Market Research, User Experience UX, Analytics and Metrics, Sales Funnel Optimization, A/B Testing

Darpan Dadhaniya

Audrey Nesbitt

Chief Marketing Officer

SPIRIT Blockchain Capital Inc.

Spirit Blockchain Capital is a pioneering investment firm focused on blockchain technology and digital asset management, dedicated to unlocking the potential of the digital economy through strategic investments and innovative solutions. Recently, SBC acquired Dogecoin Portfolio Holdings Corp., positioning itself as a key player in the Dogecoin ecosystem. This acquisition aims to expand its utility and promote wider adoption. With a senior management team that has over 80 years of combined experience in capital markets and blockchain, Spirit Blockchain Capital is committed to bridging traditional finance with cutting-edge technologies, creating unique investment opportunities for both retail and institutional investors.

Consultant / Self-Employed

I guide executive teams, founders, and boards on strategic marketing, go-to-market, and operational initiatives for innovative ventures across Web3, decentralized finance (DeFi), artificial intelligence, fintech, and law. My expertise spans leading token generation events, building engaged communities, and crafting compliant marketing frameworks that bridge traditional finance and decentralized ecosystems.

I have led comprehensive marketing and GTM strategies for blockchain layer 0 and L2 scaling solutions, AI-powered gaming platforms, privacy-focused decentralized platforms designed for institutional clients, and DeFi asset management platforms. Additionally, I have orchestrated global marketing and educational programs for nonprofit organizations focused on empowering women and youth in emerging technologies, securing key partnerships with government entities and building vibrant, worldwide communities through strategic alliances and impactful events.

I specialize in blending proven traditional marketing disciplines—such as brand strategy, integrated campaigns, partnership development, investor relations, and educational outreach—with innovative Web3 growth tactics like community activation, token event planning, and ecosystem engagement. My approach is highly adaptive: I tailor every strategy to the unique needs of the target market, product, or service, ensuring that each initiative—whether in law, fintech, blockchain, or emerging tech—leverages the most effective mix of conventional and next-generation tools. There is no one-size-fits-all solution; I focus on aligning the right tactics with business objectives, helping organizations achieve scalable growth, regulatory compliance, and lasting market impact. 

Law Tigers, METIS, CryptoChicks, InvincibleGG, FLUIDEFI, Russ Brown, Owners Club, Bloomly, RocX, etc.

Consultant/CEO

FLUIDEFI

As Head of Marketing, I set the strategic vision for FLUIDEFI’s market presence and institutional reputation for clients and investors. My role encompassed shaping the company’s narrative, forging high-value partnerships, and developing targeted campaigns that translated complex digital asset data into actionable insights for decision-makers. I ensured marketing efforts aligned with business objectives, regulatory standards, and the evolving needs of institutional partners, resulting in increased engagement, client trust, and market leadership.

Global Head of Marketing

Brown, Koro, Romag, LLP

Oversaw corporate communications, marketing strategy, and national event initiatives, reporting directly to the Founder & CEO.

Created and managed partnerships with national organizations, fully immersed the firm in the community, and established it as a recognized national brand.

Transitioned the firm from traditional to digital marketing, achieving top search rankings and boosting lead generation.

Led CSR initiatives and pro bono programs, enhancing the firm’s reputation as a community-focused brand.

National Marketing Director (USA)

With over 20 years of experience in marketing, PR, and entrepreneurship, I currently serve as CMO at Spirit Blockchain Capital, where I lead innovative go-to-market strategies for real-world asset (RWA) tokenization in the blockchain and DeFi space. Spirit Blockchain Capital is advancing the future of finance by investing in and launching regulated, institutional-grade digital asset products-such as crypto ETPs and tokenized financial instruments-designed to make blockchain-based investments more accessible, liquid, and secure for both institutional and retail investors. My career spans FinTech, Web3, AI, and decentralized finance, where I specialize in crafting strategic marketing initiatives that elevate brand visibility and position companies as industry leaders in fast-evolving markets. Holding a PMP credential and an MBA from Heriot-Watt University, I bring a disciplined, strategic approach to scaling innovative ventures.

Previously, as a marketing advisor and former CMO at a Web3 educational hub for women, I expanded the non-profit’s global reach, empowering thousands through education in blockchain, AI, and Web3. My leadership earned nominations for Blockchain Company of the Year at the Canadian FinTech and AI Awards and Diversity Initiative of the Year at the Women in IT Awards Canada. My commitment to impactful marketing has also garnered recognition, including nominations for Tech Startup of the Year (2023) at the Women in IT Awards and Outstanding Leadership (2024) at the Marketing2.0 Conference.

As a keynote speaker, I share insights on marketing, GTM strategies, and innovation, inspiring audiences across FinTech, Web3, and beyond. Passionate about driving growth and fostering inclusion, I remain dedicated to advancing women in tech and shaping the future of transformative industries.

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The Battle

Darpan Dadhaniya

Audrey Nesbitt

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