Fractionals United

Fractionals United is the largest global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

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Helping Product Manager become better at their craft of choice.

Product Management Mentor

Grow Products

🤝 How can I help you?
I help SaaS Founders accelerate slow-growing Products 
with better User Experience, Product Led Growth and Go-To-Market Strategies.

⭐⭐⭐⭐⭐
"Darpan, Wow! Thank you for taking the time to read through and provide that feedback. I really appreciate it."
- Ashley Alexander, Co-Founder, Arkeo AI

Founder

Invested in 10+ early-stage startups across various sectors, 
including Education, e-commerce, SaaS and Electric Vehicles

Angel Investor

Architech

At Telus (Architech's client), I led the charge in redefining B2B segment’s conversion and retention strategy, orchestrating a cross-functional effort across design, content management, and analytics teams. Our focus on growth experimentation and customer journey optimization resulted in:

✅ Doubled conversion rates by integrating advanced customer journey mapping and A/B testing frameworks.
✅ Boosted clickthrough rates by 50% on critical landing pages, refining call-to-actions, and streamlining the customer journey to enhance user engagement and satisfaction.

⭐⭐⭐⭐⭐
"It's been awesome working with you - you have a great ability to understand some of the fairly complex ecosystems and projects that we've undertaken, allowing you to support and manage those projects. You've been extremely fun and pleasant to work with and have always done a great job protecting the time of team members."
- Rob Walker ,Manager, Experience Design

⭐⭐⭐⭐⭐
"Darpan has been an excellent and extremely efficient team lead for the Optimization squad.  He clearly knows how to motivate and get the best out of team members, puts in very apparent care and attention into the work, and consistently provides valuable insights and ideas." 
- Jean-Sébastien Côté telus, Senior Content Producer

Senior Product Manager

As the Senior Product Manager at Architech, I spearheaded the vision and strategy for our digital platform across major cloud environments, including Azure, AWS, and GCP, with a keen focus on DevSecOps and design systems. My leadership across DevSecOps, Design, and Frontend teams led to:

✅ A 25% increase in profit margins through the strategic application of DevSecOps and design systems, responding proactively to customer feedback.
✅ 50% higher DevSecOps efficiency, achieving a more agile and secure development lifecycle.
✅ Enhanced productivity by 20% for our designers and developers, implementing tools like Figma and Storybook to facilitate collaborative design and streamline workflows.

Product Manager

FutureVault

In my role as Senior Product Manager at FutureVault Inc, I orchestrated the strategy for three key Finance SaaS products, leading product owners through the journey from ideation to market launch. Our collaborative efforts with sales, marketing, and customer success teams culminated in:

✅ 75% revenue growth by implementing 10 significant features annually, informed by rigorous market analysis and user feedback.
✅ Expanded our daily active users from 1,000 to 60,000, thanks to targeted new user segment strategies and feature development based on comprehensive competitive analysis and deep customer insights.
✅ Maintained a customer retention rate above 75%, driven by a relentless focus on user-centric product enhancements.
✅ Led segment expansion by 3x in 2 years by driving automation at scale with machine learning (ML/AI) features for document management.

As the pioneering Product Manager for FutureVault's suite of finance SaaS platforms, I led a global team of 20 through the product lifecycle, from ideation to market introduction. Our collaboration across sales, marketing, and customer success achieved:

✅ A 15% increase in NPS within 9 months, following a comprehensive user experience overhaul.
✅ 25% faster team velocity by adopting React Native, significantly enhancing our cross-platform development capabilities and market responsiveness.
✅ Improved financial advisor efficiency by 75% in 1 year by building an experimental machine learning (ML/AI) model for financial document labelling and filing.

Stellar

My tenure at Stellar Group was marked by leadership in developing HRIS products, from payroll to performance management, for 4,000 users. Key achievements include:

✅ Expanding the product owner team fivefold, establishing a foundation of excellence and continuous learning.
✅ Reducing software maintenance costs by 25% and cutting HR operational expenses by 40% annually through strategic cost-benefit analyses and the introduction of electronic recruitment software, significantly improving operational efficiency and product quality.

⭐⭐⭐⭐⭐
"You consistently go above and beyond. Thanks Darpan"
- Tennille Moisel, General Manager

⭐⭐⭐⭐⭐
"I would also like to acknowledge Darpan for his commitment, dedication and hard work. You have certainly gone the extra mile and I would like to acknowledge your significant contribution."
- Farid Jarrar, Chief Information Officer

⭐⭐⭐⭐⭐
"Darpan, Thank you for your hard work and dedication, it is a pleasure having you as a part of the team. Keep up the great work."
- Scott Walsh, General Manager

✅ Boosted company revenue through a $25 million PCI-compliant contract.
✅ Cut outage response time by 75%, and reduced system issues by 20%, while leading a 5-person engineering team focused on business continuity.

Software Service Delivery Coordinator

✅ Revamped Software support for 130 employees and 200 workstations.
✅ Saved the centre $170,000 annually and slashing incident evidence collection and escalation times to 10 seconds and 5 minutes, respectively

Software Service Delivery Associate

Brisbane City Council

✅ Developed a financial and statistical reporting system using web technologies.
✅ Achieved a 90% boost in report accuracy across 27 regional councils by centralizing data.

Fullstack Developer

📢 SaaS Founders: Are These Problems Killing Your Growth?
❌ Painful User Churn: New users sign up then vanish, stalling your growth
❌ Endless Complaints: Your product feels too complex for users to love
❌ Wasted Resources: You pour money into features that fail to deliver results
❌ Investor Pressure: Expectations mount, and confidence fades

🚀 The Solution You Need, Right Now
I'm Darpan—your Product Growth Partner who turns struggling SaaS products into market leaders.

✅ How I Create Success Stories:
User Experience Magic: I simplify onboarding and remove friction points that drive users away
Product-Led Growth: I unlock your product's natural ability to drive retention and revenue
Strategic Go-To-Market: I position your product to stand out in crowded markets

🏆 Real Results (Not Just Promises):
Scaled products from 1,000 to 60,000+ Daily Active Users (60× growth in 2 years)
Boosted SaaS revenues from $100K to $1M+ ARR
Increased conversion rates by 100% with smart UX improvements
Launched 100+ successful features that users actually want
Delivered growth across Fintech, eCommerce, Education, Government, Telecom, and Logistics

🔥 Stop hoping for growth. Let's engineer it together.
📩 DM me to discuss how we can scale your SaaS product.

🧠 Additional Skills:
Product Led Growth and Go-To-Market Strategies, Market Research, User Experience UX, Analytics and Metrics, Sales Funnel Optimization, A/B Testing

Darpan Dadhaniya

TELUS Digital

• Manage a team of 10 analysts focused on analyzing digital funnels, identifying actionable insights, and optimizing the experience. 
• Responsible for a broad scope including sales, service, and support funnels for all Telus products (Mobility, Internet, Security, Health, etc) across multiple customer segments (consumer, B2B, EPP) and applications (TELUS.com and My Telus App).
• As a new team, established processes and rituals for in-take, request management, and team engagement.
• Led the team through two re-orgs, guiding the team through changing Sr leadership and uncertainty.
• Develop analysts from data wranglers to insights storytellers; coaching them to go beyond answering “what?” to answering “why?” and “so what?”

Manager, Funnel Insights & Optimization

• Lead a group of seven analysts (from Jr to Sr) who span across seven different squads within the Digital B2B team.  
• Coach and mentor the analysts, helping them develop their data analysis, story-telling, and strategic thinking skills. 
• Communicate analytics insights to VP level leaders, distilling complex data into simple and actionable stories. 
• Created a culture for the analytics discipline by implementing a new in-take process, JIRA board, and team rituals such as bi-weekly shares and workshops. Fostering an environment where analysts collaborate, share, and learn from each other. 
• Developed an end-to-end optimization framework grounded in data and analytics that has been scaled throughout the B2B team and Digital department. 
• Collaborate closely with Digital, Marketing, and Sales leaders to devise and execute the data-driven strategies needed to reach our targets.
• Successfully completed the highly sought-after Leadership Now program, a comprehensive year-long training program exclusively designed for promising leaders at Telus.

Sr Strategy Manager - Analytics Lead

• Analytics lead for the telus.com/business portfolio which includes eCommerce, research & learn, and go-to-market experiences for product categories that include mobility, internet, security, and more. 
• Streamlined the team’s reporting by developing automated dataflows that centralize data from various sources. Reducing what used to take hours to seconds, and creating a single source of truth for the team.
• Developed Data Studio dashboards for team members and business stakeholders, which has empowered them to monitor the success of their initiatives and identify opportunities for optimization. Also, created a Google Site to centralize all dashboards and analytics resources; an approach that has become a north star for other analysts. 
• Assist our cross-functional team in strategy development by using data analysis to identify gaps in user journeys and behaviour, and lead solutions using A/B testing and personalization. This ensures decisions are grounded in data. 
• Routinely present analytics results to senior leaders, ensuring a clear narrative and actionable insights. 
• Have the pleasure of mentoring and training junior analysts. Helping to build up their knowledge and confidence to become reliable and inspired analysts.

Performance Analysis Consultant

Grip Limited

• Developed measurement frameworks for clients that align with their business objectives and digital strategy and implemented advanced tracking on websites to ensure accurate measurement of KPIs. This ensured that the success of new features/pages/campaigns could be measured, learnings could be gleaned, and optimizations opportunities could be identified. 
• Analyzed the performance of pages/campaigns and user behaviour/journeys by identifying funnel gaps and opportunities to improve performance to push users further along the funnel. 
• Presented analytics findings and recommendations to clients in a clear and engaging manner, and spearheaded subsequent optimization initiatives.
• Developed a regression and forecast algorithm in R to calculate targets for digital measures based on sales targets. This allowed the client to understand the role their site played in driving offline sales, and therefore the value their site brings to their business.
• Managed the development of Jr Analysts including training, goal setting, mentoring, and performance reviews.

Senior Digital Analyst

Digital Analyst

Kellogg Company

- Prepared and presented preliminary P&Ls for new Kellogg Canada innovation projects by working with Sales, Marketing, Procurement, and project leaders
- Improved and simplified monthly reports that were distributed by the team to various areas of the business, including the President and CFO
- Became team expert in quickly and efficiently pulling sales data from the system, in addition to Excel formulations to simplify reports
- Communicated with business units in The States to understand cost adjustments, and presented this information to the Innovation Team

Financial Analyst - Innovation and Marketing Finance (co-op)

Aon Hewitt

- Conducted research on various ad-hoc topics for clients and team members
- Created, edited, and revised client reports for other analysts and consultants
- Communicated with asset management firms to obtain financial information on various mutual funds; establishing connections with analysts at other firms
- Developed strong teamwork and problem solving skills by working with others to fix various ad-hoc problems that occured with the firm’s new reporting system

Investment Consulting Associate (co-op)

LookSmart

- Reported on the performance of pay-per-click advertising campaigns using tools such as Google AdWords, AdSense, and Microsoft adCenter
- Coded, executed, and reported SQL queries for team members
- Taught new account managers how to reconcile and monitor various advertising campaigns
- Assisted Social Media Manager with the maintenance of the company’s various social media accounts, including Facebook and Twitter

Online Advertising Analyst (co-op)

TD Securities

- Main task consisted of comparison analysis of trade messages from two accounting systems
- Independently streamlined analysis process, reducing what could take up to 10 minutes to just seconds using VBA Excel macros
- Communicated within the team and with other teams in order to identify message errors and inform them of additional trade messages to be sent
- Assisted in the finding of trades to be compared using the company’s trade system

Business Analyst - CPU Support (co-op)

Ontario Teachers' Pension Plan

- Created the team “Playbook”; a clear, organized, and easy to use catalog of the team’s process documents
- Created clear, precise, and attractive Excel documents such as the team budget, team progress report, and job candidates
- Assisted in field testing to map fields from the company’s old accounting system, Pacer, to SimCorp, which allowed the group to easily compare fields in Pacer and SimCorp

Investment Services Specialist (co-op)

• Accomplished analytics professional with a decade of experience in both agency and client-side environments.
• Unique combination of technical analytics skills, leadership, strategic thinking, and storytelling abilities.
• Proven capabilities in strategy, measurement, reporting, analysis, data visualization, and people leadership.
• Experience working on eCommerce sites across diverse industries, including telecommunications and QSR.
• Passionate about using data to solve complex problems, drive outcomes, and gain insights into customer behaviour.

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The Battle

Darpan Dadhaniya

Ricky Mistry

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