Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

I’ve joined Impellam Group as Marketing Operations Leader!

Not every role works out the way you expect. What matters is finding the right place to do meaningful work with the right people.

Excited for what’s ahead and for the opportunity to build with this team.

Marketing Ops Town Hall is this week! 

"What the best marketing ops team do in January" 

Hear from experts like Mike Rizzo Audrey Harze ✨ Dr. Agness Mnena Gaadi, MBA, DBA AJ Navarro Michael Hartmann on how you can get a great start for the year. 

Sign up for free, link in the comments! 

#marketing #martech #marketingoperations

Marketing technology executive with over two decades of experience, I architect enterprise-grade marketing ecosystems that fuel aggressive growth trajectories. My track record spans transforming marketing operations across billion-dollar enterprises, from healthcare (Memorial Sloan Kettering) to financial services (CIT Bank) to global law firms (Goodwin).

I specialize in the strategic inflection points that determine whether fast-growing companies scale successfully or stall: when marketing technology becomes an integral part of an organization's DNA rather than a departmental infrastructure. My expertise lies in building institutional knowledge and operational frameworks that endure leadership transitions, market downturns, and periods of explosive growth.

Danielle Balestra

CMO and Marketing Ops alignment is critical. So many marketing ops influencers point out how this lack of alignment makes the marketing ops team feel under-appreciated and misunderstood. 

My good friends at Marketing Ops Community and Brilliant With AI are hosting a dinner series for a small, application-only group of CMOs and Marketing Ops leaders who want a real conversation about AI, not hype or vendor pitches. 

If you're in Boston (March 24th) or New York (March 26th), be sure to apply. 

Each dinner brings together 15 senior leaders for candid discussion on what's actually working (and what's not) in AI-enabled orgs. Led by Nish Patel (co-founder of Brilliant with AI) and hosted by MarketingOps.com, this is designed for contributors, not spectators. 

You're a fit if:
 - You're a CMO, VP/SVP Marketing, or Marketing/RevOps Leader
 - You've tried AI initiative's (successful or not)
 - You're ready to share honest experiences
 - You want peer insights, not vendor pitches

You're not a fit if:
 - You're looking for AI tool demos
 - You can't share due to "stealth mode".
 - You're not ready for honest conversations
 - You see this as a networking event

If you're a fit, apply for a seat and get ready to join the conversation. 

https://lnkd.in/eU86QZxr

Marketing Operations Executive | Banking | Finance

Open article: The CMO + MOps Dinner Series by cmo-dinner-series.vercel.app

Attention NYC Marketing Ops and Marketing Tech professionals: Join Marketing Ops Community Monday, January 12th at 6pm as we discuss Marketing Ops Career Planning in an Uncertain Market

📍 BrainStation, NYC | In-person

We're hosting a panel with two recruiting experts who work exclusively in this space:

Max Spanier – President, Sloan Staffing
Wesley Lieser – Founder, HiHR

They'll share unfiltered insights on:

✓ Where hiring demand is (and isn't) right now
✓ How marketing ops roles are evolving
✓ Skills that actually differentiate candidates in 2026
✓ AI's real impact on hiring — beyond the buzzword
✓ Compensation trends you need to know
✓ How to position yourself in a crowded market

This isn't fluff. It's the reality of what recruiters see daily: the good, the challenging, and the opportunities that still exist.

The panel will be followed by structured networking with other marketing ops professionals navigating the same landscape.

Whether you're actively looking, thinking ahead, or just want to understand where the industry is headed, this conversation matters.

Registration link below

Thank you to BrainStation for hosting and creating space for our community to learn and connect.

Senior Marketing Technologist Executive | Banking | Finance | Private Equity

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The Battle

Darrell Alfonso

Danielle Balestra

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Performance ScoreDarrell Alfonso's LinkedIn Performance

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taplio

The Battle

Darrell Alfonso

Danielle Balestra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Performance ScoreDanielle Balestra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance