Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Marketing technology executive with over two decades of experience, I architect enterprise-grade marketing ecosystems that fuel aggressive growth trajectories. My track record spans transforming marketing operations across billion-dollar enterprises, from healthcare (Memorial Sloan Kettering) to financial services (CIT Bank) to global law firms (Goodwin).

I specialize in the strategic inflection points that determine whether fast-growing companies scale successfully or stall: when marketing technology becomes an integral part of an organization's DNA rather than a departmental infrastructure. My expertise lies in building institutional knowledge and operational frameworks that endure leadership transitions, market downturns, and periods of explosive growth.

Danielle Balestra

This Women's History Month, let's celebrate the women shaping the future of marketing operations. 💜

I'm so excited to share that the Marketing Ops Pro community is hosting a Women-Led Panel event this month, and I'd love for you to join us.

📅 Wednesday, March 25th
⏰ 5:30 – 7:30 PM
📍 Luminary | 1204 Broadway, 4th Floor, New York, NY

This month's topic? The No Clinic — a conversation about setting boundaries and managing expectations with colleagues. Because knowing how to say no (and say it well) is one of the most powerful skills in any career, and it's time we talked about it openly.

Expect real stories, honest insights, and the kind of conversation that only happens in a room full of people who truly get it.

Whether you're deep in marketing ops or just curious about the community, this is a night worth showing up for. Space is limited, so grab your spot now 👇

🔗 https://lu.ma/6757yddi

See you there! 🙌

#MarketingOps #WomensHistoryMonth #WomenInMarketing #CommunityFirst #MarketingOperations Marketing Ops Community Prasid Pathak Mike Rizzo Michael Berean

Marketing Operations Executive | Banking | Finance

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The Battle

Darrell Alfonso

Danielle Balestra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Balestra's LinkedIn Performance

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Performance ScoreDanielle Balestra's LinkedIn Performance