Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Deloitte

> Deputy Manager (DM) band
> Working on Marketing Automation strategy, technical implementation, and optimization for B2B and B2C clients of all sizes
> Actively contributing to practice building initiatives- RFP, POCs, and Proposals

Senior Consultant (Deputy Manager)

> Assistant Manager (AM) band
> E2E Marketing Strategy, Tech Implementation and Optimization Activities
>  Actively supporting sales pursuits by providing technical expertise during RFP (Request for Proposal) and Proof of Concept (POC) stages

Consultant (Assistant Manager)

TA Digital

> Worked for the Fortune 500 company’s Marketing Automation (MA) Project
> Part of a team handling Marketing Automation for multiple Business Units.
> Regularly worked on the customized solutions for Marketo using JavaScript.
> Handled Marketing Automation single-handedly for Company’s Internal Project

Associate Analyst

> Undergone training for Full stack web development
> Developed a sample E-Commerce web application using LAMP stack.
> Undergone training for Marketing Strategy/Adobe Marketo
> Appreciation by Manager and Director for Excellent Work and contributions

Software Engineering Trainee

Internshala

Promoted​ internshala training program ​ across multiple colleges​.
Organised awareness and promotional programs in collaboration with other ISPs.

Internshala Student Partner

eInfochips

Acquired ​ infrastructure network security​ skills
Worked on deploying ​ SIEM​ (​ Security Information and Event Management).

Network Security Intern

Sr Consultant @ Deloitte ⏩ Adobe Marketo Champ, 2x Certified Architect, Community Advisor, SME, User Group Leader ⏩ Integration Specialist ⏩ Adobe Experience Maker Awards Finalist 2023 ⏩ Featured in India Books of Record

I'm a Marketo Certified Solutions Architect, Expert, Champion, Community Advisor, and User group leader working at Adobe Platinum Partner organization - Deloitte Digital India. 

I possess rich experience working with Marketo API and Marketo platform. Have been part of the team handling complex Marketo Strategy, Implementation, Marketing Demand Generation, and Marketing Operation activities for over 4 years. 

Super enthusiastic about Digital Marketing, Data Revolution, User Experience, and Cloud ☁️ Tech.

►Key Competencies◄
> Programming Languages: C, C++, Java, Python
> Scripting Languages: HTML5, CSS3, JavaScript
> Databases: MySQL, Oracle SQL

►Ask me About◄
> Adobe Marketo
> Adobe Experience Platform (AEP Certified)
> Adobe Commerce (fka Magento)
> Adobe Experience Manager
> Adobe Campaign
> Bizible (Marketing Revenue attribution platform)
> Amazon Web Services (Certified Solutions Architect Associate)
> CRM: Salesforce
> Chat Platforms: Drift, Intercom. Marketo Dynamic Chat
> Showpad (Sales Enablement Platform)
> Native and Custom Mar-Tech and Sales-Tech Integrations

►Digital Marketing◄
> Demand Generation / Strategic Demand Marketing
> Marketing Activities - MOPs
> Complex B2B Lead Nurture
> Lead Management
> Reporting, ROI

►Business Chemistry◄
> Primary: Driver
> Secondary: Pioneer

Marketo Nation Community Profile: https://nation.marketo.com/t5/user/viewprofilepage/user-id/27724

India Marketo User Group Leader: https://mugs.marketo.com/india-virtual-mug/

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taplio

The Battle

Darrell Alfonso

Darshil Shah

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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