Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

I’ve joined Impellam Group as Marketing Operations Leader!

Not every role works out the way you expect. What matters is finding the right place to do meaningful work with the right people.

Excited for what’s ahead and for the opportunity to build with this team.

Marketing Ops Town Hall is this week! 

"What the best marketing ops team do in January" 

Hear from experts like Mike Rizzo Audrey Harze ✨ Dr. Agness Mnena Gaadi, MBA, DBA AJ Navarro Michael Hartmann on how you can get a great start for the year. 

Sign up for free, link in the comments! 

#marketing #martech #marketingoperations

Digital Marketing Manager

Hello LinkedIn Community,

I build and fine-tune the marketing and business engines that power multi-million dollar growth. For over 13 years, I’ve served as a Fractional CMO and Strategic Advisor to executives in the B2B healthcare and consumer packaged goods (CPG) sectors, transforming their operational chaos into scalable, revenue-aligned systems.

My expertise isn't just in marketing campaigns, it's in constructing the entire operational backbone. I integrate marketing, sales, and finance through disciplined Revenue Operations (RevOps) frameworks, ensuring that every process and technology investment directly contributes to the bottom line.

My approach is built on a repeatable blueprint for scale:

• Developing Go-to-Market (GTM) Infrastructure: I design the strategies and workflows that align your teams and tech stack, turning fragmented efforts into a cohesive growth machine.
• Building Marketing Departments from the Ground Up: From zero to a high-performance function, I establish the operational structures, SOPs, and KPIs that enable teams to double their productivity and execute with precision.
• Leading Complex MarTech Modernization: I specialize in executing critical technology migrations that unify data, automate customer journeys, and provide the analytics for confident, data-informed decision-making.
• Translating Brand Strategy into National Distribution: I have a proven track record of repositioning brands and securing high-visibility retail partnerships (including Walmart) that catapult local companies into national players.

My documented impact includes:

• Scaling an early-stage CPG brand from <$50K to $2.8M+ in revenue.
• Generating a $5M growth potential for a health benefits firm by scaling its subscription capacity 6x.
• Increasing marketing team productivity by 100% and slashing project delays by 50% through process automation.
• Securing national distribution and co-marketing partnerships with industry leaders like Walmart, Farmacias Caridad, and MMM Holdings Health Insurance.

I've codified this methodology into my proprietary framework, The Curao Compass™, and my recently published book, to help other leaders navigate their own growth challenges.

Let's connect to discuss how we can architect a scalable growth engine for your organization.

taplio

The Battle

Darrell Alfonso

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taplio

The Battle

Darrell Alfonso

Ivelisse Arroyo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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