Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Jomar E.

Author: "Rethinking RevOps" | RevOps Coach | Strategic Revenue Operations Transformation for Startups and Enterprises

I am an experienced, strategic revenue operations and marketing professional with a passion for streamlining the connection between marketing, partners, customers and sales through effective processes and reporting. My skills in revenue operations, implementation, and creative strategy are well-developed, including expertise in digital marketing, event planning, social media management, data management, interdepartmental communication, business intelligence software, and marketing data analysis.

My experience from working in a hyper growth company, agency, and enterprise has given me the ability to: 
- Communicate Marketing results to Executive Management
- Strong affinity with metrics based Marketing & KPI's
- Marketing Leads, Demand Gen, Budget, Sales Integration experience
- Big picture thinker as well as a sharp eye for details
- Result oriented self starter with a pragmatic view
- Builds lasting relationships across organizational boundaries
- Create Business Case and do third party negotiation

Areas of Expertise:
- Business Intelligence reporting and Measurements
- Marketing / Sales Integration
- Marketing Automation
- Lead Nurture
- Metrics driven Marketing
- Buyers Journey and lead funnel optimization
- Budget Management, Marketing Planning
- Global Marketing Operations

Technology Stack | Applications Used: Marketo, Pardot, Hubspot, Salesforce.com CRM, Robohead, Asana, Smart Sheet, Jira, Microsoft Excel, PowerPoint, Powerpoint, Excel, Microsoft, Photoshop, Illustrator, InDesign, Data.com, Leadlander, DiscoverOrg, Google Analytics/Adwords, Clarizen, Domo, Tableau, Klipfolio, Knak, LeanData - sales routing and marketing attribution,  Go-To-Webinar, ON24, Webex, Inside Sales, and Showpad - Sales Enablement, Uberflip, Mavenlink

Head of Revenue Technology Operations

Helping digitally transforming the legal industry with robust CRM, marketing automation, person base advertising, account base marketing, and behavior intent. 

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Darrell Alfonso

Jomar Ebalida

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