Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Jomar E.

Bowtie Funnel

Building the future of Go-to-Market with AI-Powered Revenue Systems. Through the Bowtie Funnel framework and newsletter, I help RevOps, Marketing Ops, and GTM leaders replace outdated funnels with adaptive growth systems powered by AI agents. Focused on frameworks, automation, and strategic system design that drives measurable revenue performance.

Founder, Bowtie Funnel Newsletter | AI GTM Systems Engineer & Architect

MarketingOps(dot)com

Ambassador

Paul Hastings

Principal (Senior) GTM Systems Engineer

Strategically transforming the legal industry, architecting CRM, marketing automation, Business Development Enablement, person-based advertising, account-based marketing, practice knowledge center, matter management,  billing, behavior intent, etc…

Director of Marketing Operations & Technology  / Revenue Technology & Enablement

Cyvatar

I guide SMBs through complex cybersecurity challenges, delivering tailored strategies and robust protections that enhance their digital security and operational resilience

Advisor

Capgemini

Director of Marketing Technology and Revenue Operations  | North & South America

Building next generation dark funnel digital revenue technology stack for an IT digital transformation company.

Director Marketing Operations  Lead | North America

LPL Financial

Sr. Marketing Operations and Technology Consultant

OpenLegacy

Head of Marketing Operations & Technology

AttackIQ

Manage all of the marketing technology, integrations and marketing operations 
Omni-channel (integrated marketing approach)  
Manage all field, trade show, Google Adwords, ABM, Nurture, Webinars, newsletter, blogs, website, etc...

Head of Marketing Operations and Enablement 

Marvel Marketers

-  Work closely with stakeholders on marketing teams to drive campaign execution and operations

- Own end-to-end management of global marketing campaigns

- Design/localise, automate and optimise regional demand generation campaigns through Marketo

- Data management (incl. segmentation analysis, list management, and lead processes in the Salesforce

CRM)

-  Build, manage and maintain reports/dashboards within Salesforce CRM (Desirable but not required)

-  Automate and improve data integrity operations (where possible)

-  Essentially Strategically Partner with our clients on their Digital Marketing Automation efforts

- Develop and enhance service delivery offerings and methodologies for working with Marketo customers to increase the strategic and business value they achieve with using Marketo

- Spot new services opportunities and work with sales to close new services business

-  Launch our Account Based Marketing Practice

Lead | Senior Marketing Automation Consultant

Cylance Inc.

Marketing Automation and Process:

- Work with internal stakeholders in execution of outbound and inbound marketing campaigns deployed through the department’s marketing automation platform.

- Execute drip marketing campaigns through multistep nurture flows based on activity or rules, auto-responders, sales-initiated events, follow-up communications, to improve prospect/customer engagement.

- Manage data input process for records added or modified through the marketing automation platform ensuring proper sync with CRM, in support of sales lead assignment and reporting.
Import and segment data to build the most impactful campaign lists.

- Collaborate with Marketing and ISR teams to plan campaign cycles and monitoring KPIs.
Execute programs and timelines, providing regular updates and reports to key stakeholders and team members. 

- Serve as the primary marketing administrator for (Marketo), webinar platform (Brighttalk), and business intelligence software (Domo). 

Reporting: 

- Report campaign results back to management and proactively adjust future plans and communications accordingly.

- Interpret needs and collaborate with marketing team to develop key demand generation programs such as virtual events, email nurturing, and lead scoring programs.

- Work closely with CMO to develop reports for board, marketing and other meetings. 

- Work in conjunction with Salesforce Administrator to oversee database maintenance, managing data uploads and ensuring data cleanliness and integrity. 

Other:

- Assist with other strategic projects as defined by VP, Corporate Marketing.

Lead | Sr. Marketing Operations and Demand Generation

Author: "Rethinking RevOps" | RevOps Coach | Strategic Revenue Operations Transformation for Startups and Enterprises

I am an experienced, strategic revenue operations and marketing professional with a passion for streamlining the connection between marketing, partners, customers and sales through effective processes and reporting. My skills in revenue operations, implementation, and creative strategy are well-developed, including expertise in digital marketing, event planning, social media management, data management, interdepartmental communication, business intelligence software, and marketing data analysis.

My experience from working in a hyper growth company, agency, and enterprise has given me the ability to: 
- Communicate Marketing results to Executive Management
- Strong affinity with metrics based Marketing & KPI's
- Marketing Leads, Demand Gen, Budget, Sales Integration experience
- Big picture thinker as well as a sharp eye for details
- Result oriented self starter with a pragmatic view
- Builds lasting relationships across organizational boundaries
- Create Business Case and do third party negotiation

Areas of Expertise:
- Business Intelligence reporting and Measurements
- Marketing / Sales Integration
- Marketing Automation
- Lead Nurture
- Metrics driven Marketing
- Buyers Journey and lead funnel optimization
- Budget Management, Marketing Planning
- Global Marketing Operations

Technology Stack | Applications Used: Marketo, Pardot, Hubspot, Salesforce.com CRM, Robohead, Asana, Smart Sheet, Jira, Microsoft Excel, PowerPoint, Powerpoint, Excel, Microsoft, Photoshop, Illustrator, InDesign, Data.com, Leadlander, DiscoverOrg, Google Analytics/Adwords, Clarizen, Domo, Tableau, Klipfolio, Knak, LeanData - sales routing and marketing attribution,  Go-To-Webinar, ON24, Webex, Inside Sales, and Showpad - Sales Enablement, Uberflip, Mavenlink

Head of Revenue Technology Operations

Helping digitally transforming the legal industry with robust CRM, marketing automation, person base advertising, account base marketing, and behavior intent. 

taplio

The Battle

Darrell Alfonso

Jomar Ebalida

Followers

Posts

Engagements

Likes

Performance ScoreDarrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darrell Alfonso

Jomar Ebalida

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance