Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

KANNABI KONEXION

Co-Founder & CEO

Modus Keen

Contract and project work for global B2B and B2C brands spanning marketing technology, UX/UI design, GTM operations, digital transformation, campaign strategy, analytics, API integration strategy, and data orchestration and activation.

Principal Consultant

DoorDash

Marketing Technology Manager

AKASA

Sr. Manager, Marketing Technology & Operations

Telesign

Sr. Manager, Marketing Technology (Martech) & Data Operations

Confluent

Sr. Manager, Marketing Technology Operations

TechTarget

Sr. Manager, Martech Product Integrations (PM)

Avast

Senior Marketing Operations Specialist 

Discovery Education

Marketing Operations Manager

Spectrum Enterprise

Manager, Marketing Operations and Martech Platforms

Marketing Technology Manager | CDP Management | Growth Marketing Operations | Digital Campaign Activation | Data Orchestration | Marketing Technologist | Proud Dad 👨‍👦

As an entrepreneur with a decade of experience in marketing technology and digital project management, I am driven by a passion for innovation and creating impactful solutions. My entrepreneurial journey began with a deep desire to bridge the gap between wellness, digital technology and business objectives, which has led me to start Kannabi Konexion—a company focused on simplifying the legal and compliant distribution of THCa flower and hemp products.

Leveraging my background in digital transformation, I’ve used the lessons I’ve learned in the martech space to build Kannabi Konnect, a platform that connects premier cannabis and hemp manufacturers and retailers to cutting-edge cultivators. By combining my expertise in digital project management, product development, and operational optimization, I’ve created a seamless, secure, and legal process for buying, selling, and financing within the cannabis and hemp industries.

Throughout my career, I have led cross-functional teams in marketing, sales operations, product development, analytics, and engineering, always focusing on driving operational efficiency and enhancing customer engagement. I take pride in my ability to listen empathetically, which has allowed me to nurture strong relationships and collaborate effectively with diverse teams toward shared goals.

As a strategic thinker and problem solver, I specialize in building, managing, and optimizing digital platforms, prioritizing business needs, and navigating complex technical challenges. My commitment to detailed documentation and strategic planning has been a cornerstone of my success, ensuring projects are executed efficiently and innovatively.

I am always eager to connect with fellow professionals and explore new opportunities in the ever-evolving wellness and digital space. 

💎 Martech Product Management
💎 Martech Project Management
💎 Marketing Automation Platform Administration
💎 Digital Project Management
💎 UX/UI Design
💎 REST API Integration Strategy
💎 Marketing and Sales Process Optimization
💎 Big Data & Analytics
💎 Data Governance & Orchestration
💎 Reporting & Analytics
💎 Workflow Automation
💎 Product-Led Growth
💎 Cannabis (THCa Flower) & Hemp Wholesale Distribution

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The Battle

Darrell Alfonso

Justin Combs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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