Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Over a year ago, I predicted the future of ops would be conversational. 

I knew the large marketing automation players wouldn't be able to do it. 

But I knew someone else would. 

I was invited to beta-test Knak's AI campaign creation capabilities, and my take is: it's ready. 

William Gibson said, "The future is already here, it's just not evenly distributed." 

And that's what I think about marketing. The future is already here, but not everyone is taking advantage of it.

Make sure to attend Knak's AI campaign creation launch event this week. Details in the comments via Nick Donaldson

#marketing #martech #marketingoperations #ai

Brand partnership • VP of Marketing Ops and Martech, Speaker

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

B2B and Technology Businesses

I'm eager to discuss requirements for a Marketing Operations or Digital Marketing and Web leader who can drive marketing stack efficiency and scale for growth.

 - Strategic and critical thinking to make the right choices
 - Technical proficiency across the marketing stack
 - Strong understanding of marketing technology, data, and analytics to make informed decisions
 - Communication and collaboration: Effective communicator to cross-functional, international teams, as well as C-Suite and technical stakeholders

Marketing & Business Operations | Data Privacy

Stage 4 Solutions

- Enabled global teams GTM by documenting lifecycle workflows and training for ABM platform (Folloze) and DAM (Digital Asset Management) within the Martech stack
- Early Adopter of AI technologies; promoted use case with AI that saved 42% of time vs. baseline with Jasper.ai
- Managed vendor relationships

Digital Marketing & Operations, VMware

Thales Digital Identity and Security (ex Gemalto)

- Orchestrated Demandbase integration and integration with Salesforce
- Piloted Qualification and Pipeline Scoring with Demandbase
- Galvanized effort to move from lead to account scoring
- Built Power BI analytics models with BigQuery and Demandbase

Global Marketing Operations Manager

Sphere Partners

- Grew Organic Traffic 25% in Year 1
- Grew Podcast Traffic from nothing to > 500/mo within 6 months
- Managed technical SEO optimization to 90th percentile of web (SEMRush)
- Leadership of Marketing strategy, programs
- Management of small team of high output, scrappy marketers, design and web dev
- Budget authority and reverse revenue waterfall modeling
- Tight KPI measurement, tracking and reporting

Head Of Digital Marketing

Saba Software

- Managed global chat and chat automation roll-out and optimization with $5M/year pipeline influence to closed/won
- Technical SEO contributor: Structured data implementation, and HREFLANG (International SEO)
- Paid Search Contributor and re-marketing buyer-stage strategy & implementation
- Improved results 2x by using responsive search ads rollout
- Owned strategy for CRO (conversion rate optimization prioritization and execution using A/B testing tools
- Integration stakeholder for GDPR and data integrity
- Web analytics and reporting to executive stakeholders
- UX and conversion rate optimization design to drive sales ready leads

Sr. Digital Marketing Manager

Lumesse

- Global Paid Media Reporting and Cost-to-Budget Reporting
- Migrated reporting to real-time interactive dashboards with Google Data Studio
- Piloted Chat effort to increase Pipeline and Sales velocity
- Implemented GDPR-compliant workflows within Pardot marketing automation and provided strategic guidance to global teams for implementation

Digital Marketing Manager

Drillinginfo

- Single-handedly migrated Hubspot to Pardot (Salesforce) Marketing Automation
 - Technical ownership of Pardot (Salesforce) marketing automation platform
 - Leadership and management of inbound web strategy and conversion optimzation
 - Project Management of Corporate website overhaul
 - Hubspot Integration and ownership of technical management
 - Advocated and implemented retargeting strategy for web properties for segmentation and reach
 - Piloted ecommerce platform experiment for low dollar sales
 - Selected and Implemented Digital Asset Management platform; designed search taxonomy to fit business need

Digital and Inbound Marketing Manager

Liaison Resources (working @ drillinginfo)

- Inbound Marketing Program Management
- Hubspot Integration and Management
- Website Consolidation
- Lead Generation Strategy
- Analytics

Digital Marketing Program Manager

Mobile Messenger

- Client relationship management from design to launch for premium and standard rated mobile campaigns
- Campaign Strategy development for clients new to mobile marketing
- Launched HIGH PROFILE mobile brand awareness campaigns for Coca-Cola and CBS Big Brother
- Recommend to clients mobile marketing compliant programs that will perform well in market

Account Manager

Senior Marketing Operations Leader🔥I Help B2B &Saas Efficiently Scale 10x Without Wasting Budget || Martech ⚙️ Automation & AI || Data Analytics 📈 MBA || 👇

Well hello there.

I'm an experienced Marketing Operations Leader streamlining global tech businesses operations, from $10MM to $100MM+ sales range. 

I've led pivotal projects, advised C-Suite, and consistently delivered lasting results, with a keen focus on optimizing marketing tech stacks. Versatile skill set from B2B marketing strategy to hands-on proficiency in tools like Hubspot, Pardot, and Demandbase.

I have loads of international project experience, having managed and advised teams and C-Suite executives globally.

My most recent role was as a Global Marketing Operations Manager at Thales, where I orchestrated the integration of Demandbase with Salesforce, piloted qualification and pipeline scoring, and built Power BI analytics models with BigQuery. 

Previously, I was a Marketing leader for Sphere Partners, a growing consultancy, where I grew organic traffic by 25%, podcast downloads by 500%, and managed a small team of high-output marketers, designers, and web developers. 

I am also an ultra-learner, currently pursuing a Master of Science in Analytics from Georgia Tech, I am passionate about staying attuned to emerging trends like AI and machine learning, and applying them to marketing challenges.

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Darrell Alfonso

Michael Anthony

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taplio

The Battle

Darrell Alfonso

Michael Anthony

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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