Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

I’ve joined Impellam Group as Marketing Operations Leader!

Not every role works out the way you expect. What matters is finding the right place to do meaningful work with the right people.

Excited for what’s ahead and for the opportunity to build with this team.

Marketing Ops Town Hall is this week! 

"What the best marketing ops team do in January" 

Hear from experts like Mike Rizzo Audrey Harze ✨ Dr. Agness Mnena Gaadi, MBA, DBA AJ Navarro Michael Hartmann on how you can get a great start for the year. 

Sign up for free, link in the comments! 

#marketing #martech #marketingoperations

Educator | Coach & Mentor | Marketing Expert | Passionate Communicator | Business Owner

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust.
There are a million agencies, coaches and consultants that'll promise to get you more leads, more followers or more revenue. What they don't tell you that most those tactics don't work and if they do you'll be trapped on a hamster wheel you can never get off of.

No teaches they secret to true marketing success - Word of Mouth. At MO MarTech, we o help businesses grow through word of mouth. 

A lot of business owners are doing “the right things.” They post. They email. They show up. But it still feels like they’re talking at people, not connecting with them.

That’s the problem we solve. We help businesses design marketing that people want to talk about.

Word of mouth isn’t luck. It’s built when people feel understood, respected, and confident sharing you with others.

MO MarTech is for businesses that:
• Want to help, not hype
• Care about their community
• Value trust over tactics
• Don’t want to be salesy
• Are willing to play the long game

It’s not for businesses chasing quick wins, viral tricks, or pressure-based sales.

We teach businesses how to:
• Understand their audience as real people
• Communicate clearly and simply
• Build trust before asking for anything
• Create marketing that earns attention instead of chasing it

The result is steady growth, stronger relationships, and a reputation people believe in.

If you believe marketing should feel human, not manipulative,  you’ll feel at home here.

What We Do

At MO MarTech, we doing it together. We don't just teach and leave. We stick with you through planning, execution and measurement. We know this is a long play, so we are here to guide you all along the way. We teach you, show you, help you build it and launch it, so you are confident in exactly how marketing is done.

Our services encompass:

✅ Workshops: Live, guided workshops that teach you how marketing actually works so you can make smarter decisions and build a strong foundation for growth.

✅ On-Demand Courses: Self-paced courses that help you learn marketing on your schedule and apply it in real life, not just understand the theory.

✅ Coaching Clinics: Hands-on sessions where we work together to build real marketing assets you can use right away and feel confident putting into the world.

✅ 1:1 Consultations: Personal guidance to help you untangle your marketing, get clear on what to do next, and move forward with confidence.

Moni Oloyede

Most businesses want more likes, comments, and followers. But they are going about it completely wrong. Here is the secret most successful businesses deploy to get more followers (and it’s not paying for them).

You’re looking for support from strangers while ignoring the people already rooting for you and more likely to support you.

Your existing customers are your most underused marketing channel. The are primed to help you amplify your message - if you just ask.

Here’s how to improve engagement without chasing the algorithm.
1️⃣ Want more followers?

Send a simple ask to your email list or customers:
“Quick ask, if our work has helped you, follow us on LinkedIn. It really helps us get the word out to more people. We’re sharing more practical tips this year that I think people will find useful.”

Where this works best:
Thank-you emails
Client check-ins
Email footers

2️⃣ Want more reach? Let customers borrow your voice.

Example “We just launched something new that solves the same problem you came to us for. If you know someone dealing with this, please share it. We are really trying to help as many people as possible.”

Make the share about helping others, not promoting you.

3️⃣ Want more engagement? Tell people exactly how to help.

Example “If this resonates, a quick like or comment helps it reach more people who need it. We'd really appreciate your support”

If you want more engagement, here is what I recommend you do.

Start here this week:
Make one clear ask to your existing audience (follow or share, never both).
Wait a few days.
Make a second ask tied to a specific post or launch.

Make this a regular practice or habit and watch your engagement grow.

The fastest growth usually comes from the people already in your corner, you just have to give them a way to show it.

For marketing tips that actually get you results - give me a follow!

Teaching Businesses to Do Marketing Customers Love | Marketing Educator | Board Member at the AMA Baltimore | Mentor at the Maryland Innovation Center

taplio

The Battle

Darrell Alfonso

Moni Oloyede

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Performance ScoreDarrell Alfonso's LinkedIn Performance

Performance ScoreMoni Oloyede's LinkedIn Performance

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taplio

The Battle

Darrell Alfonso

Moni Oloyede

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Performance ScoreMoni Oloyede's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance