Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Over a year ago, I predicted the future of ops would be conversational. 

I knew the large marketing automation players wouldn't be able to do it. 

But I knew someone else would. 

I was invited to beta-test Knak's AI campaign creation capabilities, and my take is: it's ready. 

William Gibson said, "The future is already here, it's just not evenly distributed." 

And that's what I think about marketing. The future is already here, but not everyone is taking advantage of it.

Make sure to attend Knak's AI campaign creation launch event this week. Details in the comments via Nick Donaldson

#marketing #martech #marketingoperations #ai

Brand partnership • VP of Marketing Ops and Martech, Speaker

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Freedom Property Investors

Providing guidance on and creating tailored solutions for Australian Real Estate businesses with an objective to achieve sales, marketing and customer service goals with the HubSpot platform. Some of my responsibilities involve
1. Managing and maintaining the HubSpot platform, ensuring it is up-to-date and aligned with business objectives.
2. Designing, building, and implementing workflows to automate tasks, nurture leads, and improve productivity.
3. Overseeing data management and reporting to provide insights and drive decision-making.
4. Staying updated with HubSpot features and best practices to recommend improvements and align with business goals.

HubSpot Administrator 

Kaplan

1. I was a part of the Global Marketing team supporting day-to-day operations set
up and go-to-market strategies.
2. HubSpot CRM Management: Utilized proficiency in HubSpot CRM to manage
and optimize the customer relationship management system.
3. Implemented and maintained data integrity, including lead segmentation,
contact management, and campaign tracking.
4. Collaborated with cross-functional teams to ensure smooth integration and
alignment with other business systems.
5. Complex Workflow Development: Designed, built, and maintained complex
workflows within the marketing automation platform to support lead nurturing and
engagement strategies.
6. Continuously optimized workflows to enhance marketing performance and
drive increased conversions.
7. Collaborated with stakeholders to understand business requirements and
translate them into effective workflows.
8. HTML Email Creation: Built HTML email templates that adhere to industry best
practices and brand guidelines.
9. Conducted A/B testing to refine email templates and optimize performance.
10. Customer Journey Monitoring: Monitored and analyzed customer journeys
across various marketing channels to identify areas for improvement and
optimization.
11. Video Embedding and Content Management: Embedded videos into emails,
and websites. Managed partner's website content to enhance user experience
and engagement.
12. Ensured video content is optimized for various platforms and devices to
maximize reach and impact.
13. YouTube Channel Monitoring: Monitored and managed Partner YouTube
channel, including uploading, organizing, and optimizing video content.
14. Tracked channel performance, engagement metrics, and subscriber growth.
Implemented SEO strategies to improve video visibility and drive organic
traffic.
15. Database Building and Research: Built and maintained databases of target
audiences, including prospects. Conducted research to identify potential
advertising platforms.

Marketing Operations Specialist - North America Region

Neutrinos

1. Managed Top 50 Enterprise BFSI accounts to grow the customer base significantly
using LinkedIn to penetrate CxO level connections across the largest European
Companies like Generali, Zurich, Allianz, AXA, to name a few.
2. Conducted account development research for each of the targeted accounts against the
scoring matrix.
3. Monitored and reported the account progress to the Regional Sales Manager.
4. Proactively identified the Insurtech Clubs across Europe and developed new
methodologies and approaches to bring the team closer to customers.
5. Built the database of CXO's contacts and the webinar campaigns that were 5x bigger
than normal by leveraging LinkedIn to drive 200 connections per event within 2 to 4
weeks.
6. Assisted the regional team with the trends and opportunities and recommended a
targeting approach for HQs during COVID, resulting in a 30% increase in leads.
7. Successfully led the Account Scoring exercise and it's been used across regions to map and score the target account penetration.
8. Introduced the peer to peer networking/referral networking leading to a 5x increase in account penetration.
9. Achieved sales pipeline target of $400,000 to $ 500,000 Quarter on Quarter.

Marketing Executive - UK and Europe

Marketing Intern

Sagar Hospitals

I have had an opportunity to do my Organization Study at Sagar Hospitals and during my two months tenure, my responsibilities were 
-To understand the Organization Structure
- A visit to Each Functional Departments and learning the activities of departments, Identifying and Understanding their roles and responsibilities
-Worked on MS Excel(Pivot) regarding Telemarketing Productivity Analysis
-A Powerpoint Presentation about my findings in each department to my External Guide(Asst. Medical Director) every post-lunch session helped to boost my confidence and communication skills.

Finally, I had the privilege to partake in the Employee Appraisal Program which is organized by the HR department at the end of every month to applause the best employees and to galvanize other employees to attain their best.

Summer Intern

Highly motivated and well-spoken Marketing operations and technology professional skilled in developing new opportunities and building long-term relationships across “Blue Chip” stakeholders through a proven methodology which gains a strong understanding of the customer’s needs and ensures a smooth sales and marketing operations process. Rahul has established stakeholder commitment by building a strong personal and Business rapport, which in turn allows better networking and customer loyalty.

taplio

The Battle

Darrell Alfonso

Rahul B R

Followers

Posts

Engagements

Likes

Performance ScoreDarrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darrell Alfonso

Rahul B R

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance