Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Marketing Operations | MarTech | Automation | Analytics | Digital Marketing | IIM Calcutta

With extensive experience in the SaaS and Healthcare industries, I am a results-driven marketing leader specializing in marketing strategy, demand generation, and marketing operations. My expertise lies in leveraging marketing technology and data-driven insights to optimize customer engagement, accelerate pipeline velocity, and drive business growth.

I bring a technology-agnostic approach to marketing execution, ensuring seamless integration and utilization of a broad spectrum of marketing automation, CRM, analytics, and data orchestration tools. With hands-on experience across leading marketing technology, I focus on designing scalable marketing frameworks that align with strategic business objectives. My deep understanding of CRM, data governance, marketing attributes, and performance analytics enables organizations to make informed, data-driven decisions that maximize marketing ROI.

Beyond my technical expertise, I excel in strategic planning, cross-functional collaboration, and process optimization, ensuring marketing and sales alignment to enhance customer lifecycle management. I have successfully led marketing transformations, optimized go-to-market strategies, and mentored high-performing teams, driving measurable impact across revenue growth and operational efficiency.

1. Marketing Strategy & Planning

2. Demand Generation & Pipeline Acceleration

3. Marketing Technology & Automation (MarTech Agnostic)

4. Marketing Operations & Process Optimization

5. Data-Driven Marketing & Performance Analytics

6. Change Management & Process Optimization

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Darrell Alfonso

Selventhiran Rajamanickam

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