Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Valeria Serrano Hoyos

Global Senior Marketing Operations Manager

Urban Sports Club

Management and admin of the MarTech Stack and marketing automation processes, providing technical support and strategic guidance to ensure seamless marketing operations across all countries.

Global Team Lead Marketing Operations

Global B2B Marketing Operations Manager

KSchool

Business Automation Professor

Gympass

Global MarTech and Marketing Operations Specialist

Global Marketing Automation Analyst

EU Enterprise Growth Marketing - DemandGen Analyst

EU Marketing and Communications Intern

Freelancer

-Nurture key affiliate relationships, with existing and new partners to generate growth in the European market.
-Manage the negotiation of commercial deals with affiliates.
-Deliver acquisition and retention campaigns.
-Ensure the affiliate program meet all regulatory requirements. 
-Drive key processes such as conversion, product enhancements, and marketing offers forward. 
-Handle the design, development, deployment, and maintenance of websites and applications.

Affiliate Marketing Consultant

Kimberly-Clark

-Manage and deploy the Regional Communications Plan in Colombia.
-Position and deliver effective communication messages across all types of media channels.
-Drive key processes such as PR activities and event planning.
-Contribute to revenue generation through brand partnerships.
-Assist global content distribution and work with the geographic teams to localize & create new relevant content.  
-Responsible for B2B communications, product communications, and crisis management.
-Website administration.
-Collaborate with HR in the development of the employee experience journey, employer branding strategy and change management projects. 
-Lead digital transformation & enhance digital marketing services.
-Manage the annual budget and reporting to show strong ROI.
-Drive Corporate Social Responsibility activities through leadership and partnerships. 
-Coordinate advertising agencies & merchandising suppliers.

Communications Lead Analyst Colombia

-Assist in developing and implementing communications and marketing strategies.
-Support event planning, organizational meetings, and brand activities.
-Develop special presentations for events and trade shows.
-Write communications content based on marketing messages including narratives and media kit materials.
-Responsible for updating the website, coordinating its digital presence, as well as managing email campaigns. 
-Develop data-informed strategies for all channels and audience engagement.
-Coordinate content development and materials for Sales enablement and manage the Awards programme. 
-Create organizational development initiatives aligned with business strategy.
-Facilitate team building and customer service improvement for employees.
-Coordinate all promotional advertising for the company and negotiate with suppliers to ensure efficient purchasing.

Communications Associate

-Support the implementation of Communications and Marketing Plans.
-Build and maintain cross-departmental internal relationships.
-Localize and translate global content for corporate communications and campaigns.
-Develop and distribute content for digital channels such as websites, social media, internal collaboration platforms (SharePoint), internal and external communications, and electronic newsletters.

Communication Intern

Pontificia Universidad Javeriana

-Drive and measure engagement through effective storytelling and creative concepts.
-Develop institutional brand awareness.
-Review and implement changes to optimize for search engines (SEO) and maximize the traffic. 
-Database Management.
-Deliver digital performance.

Community Manager

Synovate

-Translate market research surveys (English - Spanish).
-Develop presentations and reports for clients.

Freelance Contractor

HubSpot Admin | MarTech | MOPs | Automation | DemandGen | SaaS

Marketing Operations Leader | Marketing Automation Specialist | Digital Strategy & Transformation Expert

I am a results-driven Marketing Operations professional with deep expertise in Marketing Automation and MarTech/SalesTech administration. My journey has evolved from corporate communications in the consumer goods sector to leading digital strategy, operational excellence, and platform integrations for marketing and sales enablement within SaaS organizations.

With a passion for continuous learning and curiosity about the ever-changing digital landscape, I thrive in building seamless marketing and sales processes that drive growth. My diverse skill set spans project management, CRM management, marketing automation, process design, digital transformation, and change management. I am also experienced in customer journey orchestration, demand generation, product marketing, media planning, content creation/curation, and corporate social responsibility (CSR).

I have successfully built and led marketing operations departments from the ground up, collaborating with global, cross-functional teams across LATAM, the US, and Europe. I specialize in delivering tailored solutions that bridge the gap between marketing and sales, improving efficiencies and scaling growth.

Tools & Platforms: HubSpot, Salesforce, Marketing Cloud, Zapier, Pipedrive, Drift, ON24, ActiveCampaign, Apollo, Vidyard, Loom, JIRA, Confluence, Asana, WordPress, MixMax, SalesLoft, ZoomInfo, Lusha, Mailchimp, Typeform, GA, NeverBounce, Photoshop, Illustrator, HTML, and more.

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Darrell Alfonso

Valeria Serrano Hoyos

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