Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)

𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘁𝗼 𝟭𝟬𝟬𝗠 𝘂𝘀𝗲𝗿𝘀 & $𝟭𝟬𝟬𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 • 𝗦𝗲𝗿𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝘄/ 𝟮 𝗲𝘅𝗶𝘁𝘀 • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Serial tech entrepreneur, business operator, and strategic advisor with deep experience starting and growing consumer-digital businesses. 

As a growth and product-driven startup founder, I have a proven track record of building and growing innovative products used by millions. I have achieved successful exits while overseeing multiple C-Level executive roles for publicly traded, growth stage, and venture-backed startups. I have a bias for action and a passion for solving big problems. Proven ability to innovate and deliver rapid revenue and user growth. 

At the intersection of my passion for pets and online dating expertise, I co-founded AllPaws. This innovative, online dating-style pet adoption platform quickly gained millions of users and was acquired by the pet industry leader, PetSmart. 

Before that, as co-founder I helped build and lead publicly traded SNAP Interactive from inception to rank as the 36th fastest growing technology company in North America with 4,400% revenue growth over 5 years, $20 million+ in annual revenue, and over 100 million users of our online dating apps and social products. 

Today, I advise businesses and startups on optimizing their digital and product growth strategies. Additionally, I coach entrepreneurs and business leaders on building high-income personal brands, and advise top influencers, models, and creators on growing and monetizing their audiences.

I continue to work on new projects, explore new opportunities, and advise. 

Been featured in ABC News, Bloomberg, Good Morning America, TechCrunch, Fox 5 News,  Huffington Post, Mashable, Forbes, Fast Company, Business Insider, and many other top tier publications. 

SPECIALTIES: Growth, Optimization, Digital Strategy, Product Strategy, Personal Branding 

Start-ups | Digital Strategy | General Management | Product Strategy and Development |  Rapid Revenue Growth | Strategic Vision | User Growth & User Acquisition | Marketplaces | Business Strategy | Business Operator | Problem-Solving | Business Operations (CEO, COO, GM) | Product Management | Conversion Optimization | A/B Testing | Web and Mobile Analytics | Mobile Applications | Mobile Growth | iTunes App Store Optimization | e-Commerce | Social Media Marketing & Strategy | M&A Process | Pet Industry | Online Dating Apps

Darrell Lerner

Back to when Syndicate 11 first began.

We've come so far. And still have so much further to go.

2x Exited Founder & Growth Advisor • Built AllPaws (Acquired by PetSmart) • Co-Founded SNAP Interactive (100m users & $100m revenue)

Syndicate11 | Top Creator Network for High-End Brand Experiences & Activations | 600+ Creators • 600M+ Reach | Seen in: TEDx, NY Post, Rolling Stone, People, New Beauty | NYC

When the room is right, everything compounds.

Syndicate 11 kicked off with a private menu launch at Short Stories in partnership with Limantour, ranked among the World’s 50 Best Bars, bringing together top creators, models, and artists for an intimate dinner.

The evening was fully reserved for members and partners. Limantour crafted bespoke cocktails created specifically for the night, alongside a guided tequila tasting in partnership with Cierto Tequila woven throughout the experience. Family-style dishes rolled out course by course, designed for conversation and shared energy around the table.

Wax-sealed branded menus. Custom cocktails. Hand-filled glass bottles inspired by Limantour’s world-famous recipes in gift bags tied into the Mexican theme. Elevated branding that felt intentional rather than loud. 

High intention. High trust. Carefully curated rooms where real connection happen.

Syndicate11 is now a 600+ creator network representing 600M+ in combined reach, built around unique monetization opportunities and one-of-a-kind experiences where top talent grows, owns, and monetizes their audience.

If you are a brand looking to partner on a curated, invite-only experience send me a message.

Big thank you to Darrell Lerner for bringing us all together

Blooming Key

•	Created an entirely new business from scratch; qualified as coach and instructor, set up the company, created an online & social media presence, acquired clients and partners

Founder

Dubai Herbal & Treatment Centre

•	Executed the AED 60 Mn transformation, renovation and extension project
•	Led Marketing, Operations, Controlling, Restaurant and Spa functions
•	Advised CEO on long-term strategic agenda, optimizing existing business operations and 
        implementing short-term tactical business initiatives as well as identifying business development 
        opportunities

Director Corporate Development

Consultant extension project

Maternity Leave

•	Led Operations, Marketing and Controlling functions
•	Developed concept and business plan for transformation, renovation and extension project
•	Formed partnerships with flagships organizations in the UAE (e.g. Emirates NBD, EPC & Fitness1st)

Head of Marketing & Operations

•	Designed and implemented new brand and corporate identity, including revamped website 
•	Ran multiple social media and radio campaigns

Head Of Marketing

Middle East

Sabbatical

Ritter Sport

•	Assumed responsibility for an additional country (Netherlands) and 1 employee
•	Initiated promotional campaigns targeted at local markets to support product launches, e.g. seasonal products in Austria, ‘Pick & Mix’ in Denmark

International Senior Brand Manager

•	Developed the new communication strategy for the focus markets Italy, Denmark and Austria
•	Launched new products (including seasonal ones) in each country and executed the respective media plans and communication campaigns

International Brand Manager

Tchibo

- Responsible for the brand management of several Tchibo coffee brands which entails developing and implementing product promotions to drive sales and conduct multiple market researches

National Brand Manager

- Harmonized and re-launched the “Eduscho” brand in Central Europe and designed the accompanying marketing strategy (TV, Print and POS)
- Developed and executed a print-based campaign for the ‘Tchibo Exclusive Origin’ brand in the Czech Republic

- Conducted market research, designed and drove the re-launch concept, including ATL and BTL campaigns
- Coordinated the redesign of the product, its features and packaging, rationalized the product portfolio and developed accompanying promotions

Product Manager

- Contributed to concept development, launch and communication of the new single portion system “Cafissimo”

Junior Product Manager

- Management Trainee (Marketing / Sales) District Manager

Management Trainee District Manager Sales

HUGO BOSS

Intern

Philip Morris International

As a corporate leader, you may be:

↳ Feeling anxious and overwhelmed
↳ Struggling with stress management
↳ Seeking mental clarity and stillness
↳ Unable to balance your professional and personal life

Here's the truth: You don’t need to sacrifice your well-being to thrive in your career.

I’m Bettina Koster, and my mission is to help corporate leaders achieve mental fitness and balance through a holistic approach that aligns body, mind, and spirit. By focusing on your goals and vision, while addressing core challenges—such as limiting beliefs and past traumas—we create tailored solutions that support both personal and professional success.

Our Approach: 
→ Define your goals and vision
→ Optimize your mental, emotional, and physical well-being
→ Align your energy and mindset for clarity and focus
→ Create lasting mental clarity to excel in all areas of life
→ Identify and overcome limiting beliefs and traumas holding you back

What Makes Us Different: 
→ We create a safe, nurturing environment
→ We focus on holistic bio-energetic well-being (body, mind, soul)
→ We tailor coaching to your personal and professional needs

We Assure You: 
→ You will achieve success without sacrificing yourself
→ You will thrive by being authentic
→ You will find mental clarity and peace

Ready to take the next step?

Book Your Alignment Call: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0kAUmcbt7fRa_L8R77O149FzKSRBx_xON1ThIoj3UE7XcJkRe_LxM9cVKsleBkKSejgnxLdyN6

Bettina Koster

I don’t feel lonely. 

I just feel like I’m carrying everything alone.

Many of the people I work with are deeply independent.
 
Clear thinkers. 
Responsible. 
The ones others rely on.

They’re not isolated in an obvious way.
 
They’re surrounded by people. 
Teams. 
Families. 
Networks.

And yet, internally, everything is contained.

Community in personal growth is often misunderstood.
 
It’s not about dependency. 
Or oversharing. 
Or being “held up.”

It’s about not having to hold your inner experience in isolation.

Especially for high performers, pressure becomes familiar.
 
Effort becomes identity.
 
Tension feels normal — until the system finally gets a chance to rest.

I’ve seen clients shift not because of a powerful insight,
 but because someone stayed present long enough for their nervous system to relax.

That’s community.
 
Not a group. 
Not a label.
 
A space where armour isn’t required.

Even the most independent systems regulate better in resonance.

 #MentalFitness #LeadershipGrowth #EmotionalIntelligence #UAEProfessionals

Mental Fitness Coach & Transformational Healer (Certified ++) | Empowering Corporate Leaders to Align Inner Strength with Purpose, Balancing Mind, Body & Soul for Fulfillment and Success | DM 'Thrive' to Learn More

The higher you rise, the fewer people you can truly speak to.

Let’s talk about the unspoken price of leadership in Dubai.

In the corner office, silence isn’t always peaceful. Usually, it’s just heavy.

At #BloomingKey, I see this daily. It’s the reality of executive isolation in the UAE.

Success creates a paradox. You become the anchor for everyone else. But who holds the space for you?

The "mask" of leadership can quickly become a cage. Constant vigilance leads to performance fatigue. This is leadership loneliness.

If you have no safe space to vent, the tension leaks. It hits your decisions. It hits your health.

True leadership emotional resilience isn't about being bulletproof. It’s about having a "third space." A place where you aren't the CEO or the Partner. Just a human.

Leadership is a responsibility. It shouldn't be a solo journey.

To my fellow leaders in Dubai and Abu Dhabi: Who holds the space for you?

#DubaiLeadership #ExecutiveCoaching #MentalFitness #UAEBusiness #LeadershipResilience #BettinaKoster

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The Battle

Darrell Lerner

Bettina Koster

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Performance ScoreDarrell Lerner's LinkedIn Performance

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taplio

The Battle

Darrell Lerner

Bettina Koster

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Lerner's LinkedIn Performance

Performance ScoreBettina Koster's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Lerner's LinkedIn Performance