Growth Advising by Darrell Lerner (DCL Corp)

I help businesses, startups, influencers, and creators grow, monetize, and optimize their digital strategy & product growth strategy.

https://www.darrelllerner.com/

🔸 Creator Monetization
🔸 Management consulting
🔸 Growth and revenue generation
🔸 Product strategy and development
🔸 Problem-Solving & Strategic Planning
🔸 AI integration and optimization for your business
🔸 Digital strategy (Social media / conversion optimization)


Consulting/advising businesses and startups on growth, product, operations, scaling, management, digital strategy, marketing, and social media etc. 

Will consider new advising and digital consulting engagements on a case by case basis.

Growth and Strategy Advisor for Businesses & Startups | Fractional COO

PEF Community

A global community of the world's top post-exit founders.

Member

Syndicate 11

• Syndicate11 is a private creator network of 350+ top creative talent (creators, influencers, actresses, models etc), with a collective reach of 400M+ followers. (Top niches: Health & wellness, luxury, lifestyle, fashion)

• All talent is hand selected, vetted & manually approved.

• We specialize in creating boutique highly curated luxury experiences to generate organic content.

Each event is invite-only and designed for intimate, high-touch connection. 

@syndicate11_ on IG

Founder

Network Effects

We grow loyal audiences for top entrepreneurs, founders, and business leaders through industry leading content strategy, creation, and distribution. 

We turn invisible experts into respected authorities. 

Achieve your business goals faster by letting us take the hassle out of building your personal brand on X and LinkedIn.

‘Saturday’ App by FOMO Ventures, Inc.

Saturday is a venture-backed, community-driven social app designed to help users forge meaningful connections with those around them. 

It combats loneliness and engineers serendipity through the use of cutting-edge AI and geolocation technology. 

Saturday offers AI-curated local connections and personalized conversation starters, fostering a community where meaningful relationships can flourish.

Co-Founder & Board Member 

AllPaws.com (acquired by PetSmart)

🐶 FOUNDER & CEO of ALLPAWS - a leading digital pet adoption platform with over 1.5 million registered users on web & iPhone. 

AllPaws was acquired by pet industry leader PetSmart in October 2016.

AllPaws was a best-in-class web & mobile platform and community for pet lovers which applied an online dating approach to pet adoption and used proprietary technology to re-imagine the way people find their next dog, cat, or pets. AllPaws was one of the largest pet adoption platforms on the internet and offered a comprehensive solution on web and a fun & addicting mobile app experience on iPhone. 

Key stats and achievements:

🔹 Over 1.5 Million Registered Users

🔹 More than 1 Million Visits per month  

🔹 Over 500,000 iPhone App Downloads & Top 100 Ranking in Lifestyle Category of App Store. 

🔹 Generated over $1.5 million in advertising revenue from highly engaging custom placements created for premium pet brands designed to reach new pet parents at the point of market entry.  

🔹 Top tier press coverage + many unsolicited product recommendations - incl. featured on ABC News, Fox News, Huffington Post (2x), Forbes, MSN, Mashable, Good Morning America, Engadget, Fast Company, Product Hunt, and being recommended by Good Housekeeping Magazine, PureWow, Netted & more.

Following the acquisition by PetSmart, I stayed on as General Manager and Consultant for a transitional period.

Founder | Chief Executive Officer | President | Consultant | General Manager

Founder & CEO

Paltalk, Inc.

CO-FOUNDER of SNAP INTERACTIVE (now PalTalk) - one of the first publicly traded company in the online dating & social media space.  SNAP's leading online dating apps and social apps experienced extraordinary growth - attracting more than 100 million users. Ranked as the 36th fastest growing company in North America on Deloitte's 2012 Technology Fast 500 for achieving 4,400% revenue growth over 5 years.

As Co-Founder and one of only two members of Senior Management from 2005 through late 2011, I was primarily responsible for all legal, financial, administrative, human resource, hiring, anti-fraud, and public company regulatory and operational functions as we scaled the company. I was also responsible for writing all company press releases since inception. 

We grew SNAP to nearly 50 employees and approximately $20 million in annual revenue. We hit a peak market cap of ~ $150 million and raised $8.5 million in capital from institutional investors in January 2011.  Prior to that, we succeeded while raising under $ 1 mm in total capital (with no new capital since 2007) - growing entirely on revenue generated from operations for 3+ years.

Co-Founder

Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)

𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘁𝗼 𝟭𝟬𝟬𝗠 𝘂𝘀𝗲𝗿𝘀 & $𝟭𝟬𝟬𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 • 𝗦𝗲𝗿𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝘄/ 𝟮 𝗲𝘅𝗶𝘁𝘀 • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Serial tech entrepreneur, business operator, and strategic advisor with deep experience starting and growing consumer-digital businesses. 

As a growth and product-driven startup founder, I have a proven track record of building and growing innovative products used by millions. I have achieved successful exits while overseeing multiple C-Level executive roles for publicly traded, growth stage, and venture-backed startups. I have a bias for action and a passion for solving big problems. Proven ability to innovate and deliver rapid revenue and user growth. 

At the intersection of my passion for pets and online dating expertise, I co-founded AllPaws. This innovative, online dating-style pet adoption platform quickly gained millions of users and was acquired by the pet industry leader, PetSmart. 

Before that, as co-founder I helped build and lead publicly traded SNAP Interactive from inception to rank as the 36th fastest growing technology company in North America with 4,400% revenue growth over 5 years, $20 million+ in annual revenue, and over 100 million users of our online dating apps and social products. 

Today, I advise businesses and startups on optimizing their digital and product growth strategies. Additionally, I coach entrepreneurs and business leaders on building high-income personal brands, and advise top influencers, models, and creators on growing and monetizing their audiences.

I continue to work on new projects, explore new opportunities, and advise. 

Been featured in ABC News, Bloomberg, Good Morning America, TechCrunch, Fox 5 News,  Huffington Post, Mashable, Forbes, Fast Company, Business Insider, and many other top tier publications. 

SPECIALTIES: Growth, Optimization, Digital Strategy, Product Strategy, Personal Branding 

Start-ups | Digital Strategy | General Management | Product Strategy and Development |  Rapid Revenue Growth | Strategic Vision | User Growth & User Acquisition | Marketplaces | Business Strategy | Business Operator | Problem-Solving | Business Operations (CEO, COO, GM) | Product Management | Conversion Optimization | A/B Testing | Web and Mobile Analytics | Mobile Applications | Mobile Growth | iTunes App Store Optimization | e-Commerce | Social Media Marketing & Strategy | M&A Process | Pet Industry | Online Dating Apps

Darrell Lerner

We built Syndicate 11 quietly. 
Now PEOPLE are noticing. 

Syndicate11 wasn’t designed to be loud. 

It was built as a tight, high-signal network of top creators, models, and cultural catalysts who actually move attention - not just post into it.

And when you do that well enough, visibility finds you anyway.

This People feature is a great example: no PR push, zero agenda, just a powerful moment that got noticed.

That’s the power of momentum compounding.

2x Exited Founder & Growth Advisor • Built AllPaws (Acquired by PetSmart) • Co-Founded SNAP Interactive (100m users & $100m revenue)

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Champion and ESG Leader, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

One of the most overlooked yet powerful keys to optimal health and performance is inflammation — the root cause behind many of today’s lifestyle-related challenges. I help people identify and manage it through a simple dry blood test backed by European Food Safety Authority-approved science. It’s called the Zinzino BalanceTest, and the results are eye-opening. It’s quick, non-invasive, and reveals your body's real balance between omega-6 and omega-3 — a crucial indicator of your long-term health.
If you're tired of guessing and ready to take control of your wellbeing at a cellular level, let’s talk. I’m here to guide you — whether you're an executive, entrepreneur, or simply someone who wants to feel and perform better every day.

Recognised as a LinkedIn Top 250 Influencer, I also use my platform to spotlight changemakers, amplify ESG innovation, and share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

Reena Strehle

The bar for maritime #leadership just lifted

Adam Falconer-West and Franmarine are showing how you can grow capability and protect Australia’s marine environment at the same time. 

No shortcuts. No spin.

If you work in #defence, ports, shipping, or marine services, Adam should be on your radar.

Who else is leading like this? 

Tag them 👇

#Connections #MaritimeIndustry #Networking

A fantastic Property Council WA
 
Defence Futures Industrial event on Friday at the Convention Centre - energising, practical, and future-focused.

Rachel Falzon steered a sharp panel, surfacing real answers on resilient precincts, tenant experience, and sustainable value.

Pictured with Linda Dawson, Amanda Pearce & Rachel Falzon

#WomanInDefence #Innovation #Sustainability

💎Franmarine💎under the leadership of CEO Adam Falconer-West stands at the forefront of marine #innovation in Australia, delivering patented underwater solutions and comprehensive biofouling management for defence, shipping, and key industry partners. 

Their value proposition centres on providing #Australia’s only regulatory-compliant, closed-circuit in-water cleaning solutions backed by the advanced MarineStream™ platform for blockchain-based fleet governance ensuring clients achieve the highest levels of operational efficiency, environmental compliance, and asset longevity.

Clients consistently choose Franmarine because of their commitment to quality, transparency, and sustainability, supported by a local team with deep technical and commercial expertise. 

From #ROV inspections and hull cleaning to marine biosecurity and underwater engineering, Franmarine  delivers tailored, cost-effective solutions that help partners reduce risk and exceed regulatory and environmental standards.

Special appreciation goes to Adam, Rhinnon Falconer-West 
for the invitation to the #WADefenceIndustryGalaBall2025. It was a privilege representing Women in Defence Association  and engaging with such an inspiring company  dedicated to advancing Australia’s maritime capability.

 ➡️ Follow Franmarine  

#MarineInnovation #Sustainability #UnderwaterSolutions

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In today’s rapidly changing world, leadership demands more than just strategy, it calls for fearlessness, kindness, and connection.

True leadership is about embracing uncertainty with courage, making tough decisions with empathy, and inspiring others through authentic human connection. 

When leaders lead with heart as well as head, they create resilient teams that thrive amid challenge.

Let’s champion a leadership style that is brave, compassionate, and deeply human. Because it’s in those moments of uncertainty that we discover our greatest strength.

Pictured with Women in Defence - Western Australia
Savannah Ogborne 
Toral Maru
Amanda Pearce 
Judith Irvine 
Trieu Nguyen 
Rachel Falzon 
Shannon Hennessy

#Leadership #Inspiration #HumanConnection

Great content. Nobody reads it.

Think about walking through a crowded market.

Hundreds of vendors calling out. Each one trying to grab your attention.

You tune out the noise. Keep walking. Until one voice says exactly what you need to hear.

You stop.

Your LinkedIn feed works the same way.

People scroll past dozens of posts every minute. Even good ones.

Your hook is that one voice that makes them stop.

Here's what actually works:

✅ Keep it short. 3-5 words maximum. "I fired my biggest client." Not "Let me tell you about the time I had to make a difficult decision."

✅ Create pattern interrupt. Say something unexpected. "Busy means broke." Not "Here are 5 productivity tips."

✅ State reality directly. What IS, not what isn't. "Perception drives pricing." Not "It's not about price, it's about perception."

That's it. Short. Unexpected. Direct.

The posts getting read aren't more clever. They just stop the scroll in the first line.

Everything else you write is brilliant. But if the hook fails, nobody sees it.

Three seconds to stop them. Or they're gone.

Jack AM Austin and I created a guide on writing hooks that convert scrollers into readers. Comment "HOOKS" and we'll send it over. Follow him for daily LinkedIn tips.

#ContentStrategy #Marketing #PersonalBranding

From insight to impact, we left more than a trace.
True leaders listen first, then act with courage and grace.

#Leadership #Impact #Insights

Your outreach gets ignored.

Think about your inbox right now.

Dozens of messages. Most trying to sell you something. Or asking for "just 15 minutes."

You delete without reading.

Your prospects do the same thing.

The messages that get replies aren't better written. They're fundamentally different.

Here's what actually works:

Show genuine interest in them. Not their job title. Not their company. What they actually care about.

Ask one simple question. Something they'd enjoy answering. Something that takes 30 seconds.

Make it about them. Not your offer. Not your framework. Just curiosity about their work.

Example:

"Hi Sarah, building financial models in 4 weeks. That's quick.

What part of that process do you enjoy most?"

No pitch. No compliment. Just noticing something specific and asking about it warmly.

The difference between 5% and 50% response rates isn't your pitch. It's whether you sound like a human who's genuinely interested.

Most outreach fails because it's an interview disguised as a conversation. Or a sales pitch disguised as curiosity.

Real interest gets real replies.

Jack AM Austin and I wrote the DM-to-call guide for when they respond. Comment "GUIDE" and we'll send it over. 

Follow him for more LinkedIn tips.

#Sales #Outreach #Strategy

Craving stillness? 

Albany’s wild coast delivers. Raw, windswept, and blissfully quiet.

The perfect reset between big weeks and bigger goals.

#Reset #Stillness #Albany

Stop writing posts daily.

Think about meal prep. You don't cook dinner 30 times a month.
You spend 2 hours on Sunday. Done for the week.
Content works the same way.

Most people open LinkedIn, stare at a blank screen, and post nothing.
Then repeat tomorrow.

Here's what actually works:
✅ Block 90 minutes. One sitting.

✅ Pick one topic from your work this week. 
It could be a client breakthrough or something you explained three times.

✅ Write down 5 questions people ask about it. 
Each question becomes a post.

✅ Add your answer. What you'd say on a call.
That's 5 posts in 30 minutes.

✅ Repeat with two more topics. 15 posts total.
Schedule them. Your month is done.

The difference between people who post daily and people who stress daily? 

They batch.

One focused session beats 30 scattered attempts.
90 minutes once. Not 15 minutes 30 times.

Jack AM Austin and I created the guide on content that converts. 

Comment "GUIDE" and we'll send it over. 

Follow him for more LinkedIn tips.

#Productivity #ContentStrategy #Marketing

West Beach in Esperance is a stunning place to pause and recharge. 

Its clear turquoise waters and pristine sands remind us of the power of nature to inspire clarity and creativity. 

Taking time out in places like this fuels better leadership and fresh ideas.

📸 Picture by Sonya Hennessy

#Nature #Esperance #WestBeach

taplio

The Battle

Darrell Lerner

Reena Strehle

Followers

Posts

Engagements

Likes

Performance ScoreDarrell Lerner's LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darrell Lerner

Reena Strehle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Lerner's LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Lerner's LinkedIn Performance