Aura

Aura is your all-in-one Sales Performance AI, built to track, analyze, and optimize every part of your sales system.

Created for agency owners, info product owners, sales teams, and coaching programs that want to scale fast without the spreadsheet chaos, Aura plugs directly into your business to become your AI revenue analyst.

We deliver what matters: Live dashboards, brutally honest AI call breakdowns, and revenue forecasts that show you the path to hitting your number.

Join the waitlist below and get a 30 minute free training to double your close rate.

Founder & CEO

Voics

Most people think scaling to $1M+ with content is about working harder.

It’s not.

It’s about building a simple ecosystem, one offer, one content machine, and one sales system that scales without you.

At Voics, we help entrepreneurs grow from $20K to $100K/month and beyond by installing an Ecosystem model that actually compounds:

Offer – Craft a no-brainer offer people buy fast.

Content – Build authority, attract leads, and control your narrative.

Sales – Convert without chasing. Close with systems.

We’ve helped founders like Rob Lipsett, Tim Stoddart, and hundreds more do exactly that.

Most people get content wrong.

They post randomly.
They have no pitch.
They’re stuck selling low-ticket or not at all.

Our clients scale because everything is built around one thing: leverage.

→ Content that drives revenue
→ Offers people buy without objection
→ Sales that don’t rely on you

If you’re ready to scale with a clear model that turns content into cash, send me a message.

Kickoff Sessions

Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life. 

Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh and more.

Podcast Host

Revolut

•	Leading the Engagement trading team and building stock & cryptocurrency products
•	Focusing on building products that boost user engagement and retention
•	Ruthlessly iterating on product design to optimise user experience and interaction
•	Launching Revolut’s Trading product in new locations including Singapore 
•	Building new product features from the initial research phase through design and development
•	Enhancing existing product features by reducing total bug count and customer support load
•	Managing third party vendor relationships and the integration of new product features

Product Owner - Wealth & Trading

•	Launched Revolut’s Trading product in Europe, UK, USA, Australia
•	Scoped and managed the end-to-end product requirements for every trading entity globally
•	Implemented the product localization functionality in conjunction with local FINRA, FCA, and ASIC regulation 
•	Designed and enhanced front-end trading functionality to optimize the customer's experience and product features
•	Created front-end design flows to support new functionality being developed with Figma
•	Built and developed stakeholder relationships across various product, operations, legal, and compliance functions
•	Managed the implementation of the MiFID II regulatory licensing project and requirements
•	Managed trade surveillance requirements and provided oversight of trade performance, best execution, and market abuse
•	Created the client asset monitoring, controls, and reporting processes in line with MiFID II regulatory requirements
•	Designed key metrics, dashboards, and performance tracking systems for Revolut’s trading product

Product Operations Manager - Wealth & Trading

Accenture

• Leaded the business analysis and project management of large-scale bank migration projects
• Consulted with business stakeholders to solve complex system problems through in-depth evaluation of business processes, systems and industry standards and recommended solutions 
• Communicated directly with the business on end to end process design; analyzed and documented ‘as-is’ processes and pain points to drive end-to-end ‘to be’ process design
• Created detailed requirements documents for defining change request items and working closely with the client to establish priority and potential impacts of change items

Senior Business Analyst

• Managed the user acceptance testing (UAT) stage of the development lifecycle and liaised with multiple senior stakeholders to support user engagement and manager sign off
• Supported system change processes from requirements through implementation of input-based analysis of information
• Consulted with clients to determine system functional specifications and provided user and operational support
• Identified and communicated risks and impacts, considering business implications of the application of technology to the current infrastructure and business environment 
• Conducted fit/gap analysis workshops, investigated, analysed and formulated business ideas and requirements 
• Collaborated with architects, developers and end-users throughout the agile development lifecycle to ensure a high-quality functional solution
• Nominated for Accenture's Best Newcomer Award in the United Kingdom and Ireland

Business Analyst

NuArca

•	Analysed business and technical requirements at the project level to achieve company strategy and objectives
•	Synthesized data from a variety of databases to provide insight and concise recommendations to partners and leadership
•	Collected, organized, and visualized data to succinctly communicate ideas and provide guidance to senior management 
•	Managed requirements to design test cases, process change requests, managing project scope, installation and deployment 
•	Developed technical solutions to business problems, defining, analyzing and documenting core business requirements 
•	Performed quality assurance testing methodologies such as integration, performance and regression testing during sprints
•	Enforced Agile development techniques routinely including Scrum, Kanban and Lean IT to deliver working software

University College Cork

•	Tutored 200 students the skills to effectively exploit database management systems (DBMS) in an enterprise context
•	Demonstrated the solutions to specific database problems using advanced SQL with Oracle Apex
•	Coordinated the concepts to analyse organisational activities, information flows and data models using Microsoft Visio

Advanced SQL Tutor

State Street

•	Provided oversight and governance of the Senior Management Regime (SMR) adhering to the Banking Reform Act of 2013
•	Defined, identified and planned analysis on projects ensuring dependencies across multiple workstreams and stakeholders
•	Gathered and documented core business requirements from stakeholders translating into fundamental functionality
•	Implemented the SharePoint scorecard project for monthly project status and management information reporting
•	Delivered detailed process flow documents and workflows used in the technical requirements of the SMR project
•	Completed an agile software development course focused on SDLC industrialized agile, financial estimations and forecasts 
•	Created and presented a comprehensive KYC blockchain onboarding proposal to senior management 
•	Received the CIO Certificate Award for Performance Excellence

Program Management Office Analyst

I Grow & Monetise Podcasts | CEO & Founder of Voics | Podcast Host at Kickoff Sessions

Darren Lee

I was sitting next to a billionaire at a mastermind.

The guy made $1.2B a year. Yes, a year.

He was the most unassuming guy ever. 
Normal clothes, no flash. 

Here’s what hit me:

If you think you know everything, you know nothing.

This guy was running a billion-dollar biz.

He was still taking notes, asking questions, and learning like a complete beginner.

Every time I'm in these rooms, I’m reminded of 3 simple things:

1. The gap between where I am and where I want to be.

2. The danger of getting complacent.

3. The power of being around people further ahead.

Not because they’re smarter, but because they fixed the one degree shifts in their business.  

And I mean this respectfully:

They’re not better than you.
They’re not smarter than you.
They just did the work.

And they got the right assistance at the right time.

This is why the right info matters.

-
P.S. I'm running a LIVE Masterclass this Wednesday at 1PM GMT / 7PM Singapore time.

If you want to scale your business to 7-figures, register via the comments.

Helping committed coaches and agency owners scale their business to 7 & 8 figures

The biggest lie in online business…

“To make more money, you need to do more.”

That belief is exactly why most entrepreneurs get stuck forever.

More channels.
More offers.
More complexity.

More is what kills your business.

Here’s what actually scales (from someone who did multiple 6-figures last month):

1. One Acquisition Strategy

Not IG + TikTok + LinkedIn + Twitter + YouTube all at once.
Pick one.
Master it.


2. One Set of Skills (Refined)

You didn’t “get lucky” to hit six figures.
You hacked your way there.
Scaling is about sharpening the process:
Sales.
Marketing.
Delivery.

3. A Few Killers (Not a Team of 40)

You don’t need a “team.”
You need people who want to win.
People who are aggressive about excellence.

That’s it.

This is how you break out of the small-business hamster wheel.

This is how you build a business that is repeatable, scalable and enjoyable.

👇🏼Join The One Degree Masterclass (Nov 19th)

I still remember the feeling the first time I posted content..

It was 2020.

I was sitting in a tiny apartment in Dublin.

Rain smashing off the window, like it does every single day in an Irish winter.

And I was on the edge of my bed…
quivering over my phone…
hovering over the “Post” button.

I was terrified of what people would think.

“What will my friends say?”
“Who does he think he is?”
“Is this cringe?”

I almost deleted it the second it went live.

But that one post changed the entire trajectory of my life.

It was the start.

Since then:

→ I’ve built a multi-7 figure company
→ Worked with 500+ coaches and agency owners
→ Built a top podcast
→ Met people I used to look up to
→ Built a life I couldn’t have imagined in that tiny apartment

And none of that would have happened if I didn’t take that first step.

Your entire life changes the moment you stop living for the opinions of people who aren’t even in the arena.

If you’re holding back from posting…

Take the leap.

Hit publish.

You don’t know who’s watching or how far it might take you.

Most offers are vitamins.

Nice to have or “sounds cool.”

But no urgency. No real demand. 

That’s why so many coaches + service providers get stuck…

They’re selling something people want, not something people need.

If you want to scale toward 7-figures, you must be able to answer one brutally simple question:

What painful problem do you solve…
for a specific person…
who is easy to find online…

and ready to take action?

When you solve aspirin-level pain, everything changes:

• Leads respond faster
• Sales cycles shorten
• Close rates spike
• Pricing becomes a non-issue
• Referrals happen naturally

This is the difference between:

“A vitamin business” → constant convincing
“A painkiller business” → clients chase you

Your offer doesn’t need to be more complex.

It needs to be more necessary.


P.S. I’m hosting a live masterclass today on how to turn your offer into a painkiller and scale toward 7-figures with conviction and consistency.

If you want in, now is the time: https://voics.co/webby-ads

You don’t have a content problem. 

You have a positioning problem.

Your product, your offer, and your content are simply too confusing for people to buy.

Most creators think their content isn’t working.

But it’s really the mesaging.

With great copy and great offers, your goal is clarity, not cleverness.

The best-performing content and the highest-converting offers are brutally simple:

→ A painful problem
→ A specific user
→ A tangible outcome

Easy to understand. 

Easy to want. 

Easy to buy.

Most entrepreneurs don’t have a broken business.

They have a misaligned one.

You’re 99% right…

But that missing 1% is creating all the drag:

- Inconsistent months
- Unpredictable lead flow
• Up-and-down close rates

That frustrating “I’m doing everything right… why isn’t it working?” feeling

You don’t need more content.
You need alignment.

Your business only breaks for one of three reasons:

1. Your offer is vague.

If you can’t say it in one sentence, a prospect never will.

2. Your content builds attention, not authority.

Fans don’t buy. 
Buyers buy.

3. Your sales process resets every call.

No sales assets. 
No conviction. 
No conversions.

Fix the one degree that’s off and everything downstream compounds.

Small hinges swing big doors.

Stop rebuilding your business every 90 days.

Fix the misalignment and unlock your next level.

The two most underrated skills for entrepreneurs:

Sales and hiring. 

Here's why:

1. Sales

If there’s no sale, there’s no business.

If you don’t know how to sell, you will ALWAYS be pushing a rock uphill.

The funny thing is, sales is universal.

If you understand what makes people tick, you can be dropped into any product, any market, online or offline.

The semantics change.
People don’t.

2. Hiring

I’ve hired 50+ people at Voics.

Interviewed hundreds, maybe thousands.

Fired a bunch. Made the hard calls.

But when you can spot a gem, your life instantly gets easier.

You don’t need to do everything.

You need to do the thing you’re great at, for longer than everyone else, and double down on it.

Most people won’t even delegate ordering a Starbucks coffee…

Which is exactly why they’re stuck in a perpetual loop inside their business.

Focus on selling more.
Focus on hiring more.

You’ll break every revenue plateau you’re stuck in and finally hit a new milestone.

👇JOIN The Client Acquisition Workshop (Dec 10th)

If you want to make more money, run more offers.

Most agency owners and coaches don’t have a sales problem.

They have a visibility problem.

Their offer disappears for weeks, then they wonder why cash flow dries up.

You can have the best product in the world…

But if people don’t see the offer frequently they won’t buy.

Your offer isn’t a one-time announcement.

It’s a repetition game.

Run it again.

Tighten the angle.

Add urgency.

Make it impossible to ignore.

→ Run a 72-hour push with a clear deadline.

→ Add a fast-action bonus (extra 1:1, extra month, early-bird access).

→ Re-pitch your existing clients, they’re easier to close than strangers.

→ Put the offer everywhere: feed, stories, email, DMs.

If your ideal buyers didn’t see your offer at least 3 times this week, assume they didn’t see it at all.

Be honest:

How many real offers did you make this week?

And what happens when you 3x it?

For years, I struggled to explain what I actually did.

Content was good.
Clients were happy.
But growth was inconsistent.

The turning point was this:

I stopped trying to be everything…

and focused on the one painful problem we solved better than anyone else.

Most people never get known because they never get specific.

If you want to scale..

Solve a painful problem for a buyer you can find today.

Not a vague aspiration for “anyone who wants to grow.”

This week I launched my first software company Aura.

And ran a live masterclass for hundreds of entrepreneurs.

But in 2020, I started posting content with nothing.

No audience.
No experience.

No “secret sauce.”

Just my college laptop, a tiny bedroom in Dublin and a willingness to start.

Fast-forward to today:

We launched Aura, a real software with enterprise value.

(Not a ChatGPT wrapper lol)

We’re already working with founders and sales teams to increase their revenue.

Our masterclass last night was packed with agency owners and coaches who walked away with a real plan for 2026.

Start posting.
Start promoting yourself.
Start something you’re proud of.

Everything you want happens slowly… then all at once.

Here’s why you need to REALLY know your business partner…

For two years, nobody actually knew what happened between Steve Tan and Luke Belmar.

Just rumours. Screenshots. Half-stories.

Sat down with Steve Tan.
Turned the cameras on.

And I asked him to walk me through everything... 

What he revealed is the reason every entrepreneur needs to take co-founder relationships seriously:

• How the partnership really started
• Why he funded the entire operation
• When the business blew up and the exact moment the cracks appeared
• The “handover” that wasn’t a handover
• And the day he lost access to his own company

This was a full breakdown all laid out with nothing held back.

If you’ve ever taken on a co-founder… or plan to… you need to hear this.

For the first time, Steve tells the entire story in one place.

Watch the full episode below👇

This is the advice I wish someone had told me at 19 years old:

1. Learn sales.

If there’s no sales, there’s no business.

2. Work with A-Players.

Surround yourself with killers.

3. Be coachable.

You know nothing at 19 years old.

4. Find the one.

Get married young and find your one true love.

5. Health is wealth.

It doesn’t matter how much money you have…

If you’re unhealthy, nothing else matters.

6. Money does buy you happiness.

Money gives you options.

Without money, you do not have options.

7. Quit alcohol.

Alcohol makes you a dumbass.

These are the lessons I wish someone drilled into my head a decade ago.

They would’ve saved me years.

Now I’m passing them forward.

Your business doesn’t have a leads problem.

It has an engagement problem. 

Content simply creates leads. 

It’s up to you what you do with them next. 

The reality is:

Most business owners aren’t creating content.

If they are, it doesn’t solve a specific problem. 

If it does, they’re not creating enough content. 

If they are, they’re not engaging with the leads.

The result: 

- Broken content 
- Broken systems
- Broken business 

Here’s how to fix it:

Create content that solves a specific problem for a specific user. 

Release posts 5+ times a week. 

Engage with your leads in DM (don’t be a potato).

Stay top of mind by creating more great content. 

It’s simple but not easy.

How to get clients so fast it feels illegal…

I just released a 60-minute masterclass with Dakota Robertson on how to create content that actually signs clients.  

We broke down the full system:

→ How to differentiate yourself so the market immediately

→ How to build growth, authority, and personal-led content that creates demand

→ How to craft your Origin Story so people trust you before they ever speak to you

→ How to turn attention into booked calls and clients (step-by-step)

No fluffy “brand building.”
No “post more bro.”

Just the model that consistently generates clients.

And a few stories along the way.

If you want more clients from your content, this is your episode.

Watch the full raw session below.

Most businesses don’t fail because of talent.

They fail because of psychology.

It took me five years to finally understand why so many coaches get stuck at $20–40K/month… and never break $100K/month.

Here are the real reasons:

1. Complacency

You start making $20K… then $30K… then $40K.

You’re making more than a doctor.

You feel “ahead.”

So you slow down without realising it.

2. Fear

Everyone wants the $100K/month business.

Very few want what it takes.

New skills.
New systems.
New identity.

3. Identity conflict

$30K/month you is not $100K/month you.

The next level requires letting go of the version of yourself that built the last level.

Most coaches cling to the identity they’ve outgrown.

4. Skill gap

You hacked your way to $30–40K/month.

But the same “grind it out” approach won’t take you to $100K.

5. No team

You don’t need a 15-person team.

You need two killers.

One person to handle operations.

One person to help with sales.

That’s it.

Your business isn’t broken.
You’re just one degree off.

Fix the complacency.
Fix the fear.
Fix the identity.

Install the skills.

Add the right people.

Everything changes.

Voics has hit three record revenue months back to back.

Yet my last YouTube video got 175 views in 15 hours.

Views do not mean revenue.

Revenue means revenue.

2025 has been about two things for Voics:

1. Cracking a suite of products

We help agency owners and coaches hit their first 6 figures, 7 figures and even…

8 figures.

We do this by offering different products depending on their journey.

I, along with the entire team, have refined these products over YEARS.

A far cry from your favourite creator who does a ‘launch’ and kills the product 60 days later lol.

2. Simple Sales Systems

I run a tight, sharp sales ship.

I don’t have a sales manager.

I run the entire team myself.

I know every single metric like it’s on the back of my hand.

Which allows me to dial UP what’s working aggressively.

And cut all the BS that doesn’t drive more revenue.

Here’s the results:

220 NEW high-ticket clients in 2025.

Close rate of 43.4%.

You can hide all you want behind your bot views.

But the data never lies my friends.

90% of business owners don’t do this:

They never hit their leads after 45 days.

I mean, they do absolutely nothing.

When a lead enters your world, of course they’re not ready to buy from you.

Think about it...

When have you randomly dropped $10,000 without some thought?

Especially when you’re buying the brand of an aspirational identity.

So as a result, you need to:

1.⁠ ⁠Track religiously

Know all the little details about your prospects.

(Keep it non-creepy lol)

2.⁠ ⁠Personalised follow ups

Follow this structure:

“Hey [name], last time we spoke you mentioned [problem] was holding you back. Did you manage to solve that issue?”

The answer is almost always… No.

And that gives you your edge and wedge to book the call.

Track your leads.

Follow up with intent.

Then you suddenly hit another revenue month.

-
P.S. The Client Acquisition workshop goes live in 10 days.

If you want a predictable, repeatable, enjoyable and scalable way to sign more clients in 2026, register below.

This simple hack made me my first $1 million:

Contacting prospects where they hang out.

Sounds simple right?

But business owners get this wrong all the time.

Founders are out here building a ‘personal brand’ (a.k.a. dating profile) on Instagram..

When their B2B clients are on LinkedIn.

It’s like trying to sell gym equipment at a marathon.

Sure there’s some crossover…

Maybe.

But instead you can sell directly to the gym owner.

My first $1M was built off pure chewing glass:

Cold outbound on LinkedIn.

Knowing exactly who I was targeting.

Tracking religiously every detail in a CRM.

That’s what actually grows your business.

Find your ICP.

Locate where they hang out.

Contact them directly.

Simple.

If you want repeatable results…

You NEED a repeatable process.

If you want a consistent close rate…

You need a consistent sales script.

If you want consistent lead flow…

You need a consistent content system.

And if you want repeatable client results…

Guess what?

You need a repeatable delivery mechanism.

But time and time again…

Entrepreneurs run in circles with unpredictable processes.

(or no processes at all)

Yet expect predictable results, doing it their way.

If you want results that show up every month…

Follow a proven playbook.

Here’s how to make 2026 the worst year of your life:

Do the same sh*t that kept you stuck in 2025.

A pretty cool dude once said something to the effect:

Insanity is doing the same thing over and over again, and expecting different results.

But most people run around the internet doing the same sh*t:

- Making no changes to their offer

- Creating the same vanilla content no one cares about (Or… creating AI slime content)

- Hiding under a rock to avoid learning sales (or worse, not taking calls at all)

Then complaining that “business is hard” lol

If you don’t change, nothing will change.

Turn your offer into a painkiller.

Run your offer to 100 people a day.

Make the 1% changes in your content daily.

Learn the skill and gift of sales to scale your business.

2026 is going one of two ways for you:

1. You FINALLY make the changes you know you need

2. You relive the same year, again and again

The choice is yours.

P.S. The LIVE Client Acquisition workshop is next Wednesday.

If you want to get a head start on the new year, register below.

Eli Lilly and Company

Bioprocess Production Operator

Carne Group

Associate - Client Relationship Manager

ReGreen Media

At ReGreen Media my role includes:

-Google Workplace
-Stripe.
-Xero
-Sales calls and negotiation.
-Content creation and strategy. 
-Performance and insight analysis
-Outreach-Cold Calls, Emails, Direct Messaging
-Communication.

Director

Country Clean Recycling Ltd.

My job includes

Health and safety checks of premises, contractors and CCR employees.
Liase with contractors and 3rd party hauliers
Carry out health and safety training with new employees and current employees.
Carry out fire potential checks,
Fire extinguisher checks, 
Fire hose checks, 
Stockpile checks, 
Environmental monitoring of site, 
Weighbridge reports, 
Fire procedure training with staff, 
Deputise for Environmental, Health and Safety Manager.

Environmental Health Officer

Cork City Council - Comhairle Cathrach Chorcaí

Based in the Tramore Valley Park
Duties include:
Water Quality Tests of Groundwater and Surface water (Laboratory)
Gas Well Monitoring
Leachate Plant Maintenance
Technical Report Writing

Environmental Technician

Cork County Council

Pool Lifeguard and Swim Teacher

Beach lifeguard

SuperValu

Shop Assistant

My academic background is in Earth Science and Economics. 

Experienced in independent research and report writing, titles of major reports include 
"An investigation in marine litter trends on West Cork Beaches"
"Has the EU ETS been an effective instrument in reducing greenhouse gas emissions in Europe"
"An overview of the Irish Offshore wind energy sectors"

Professionally, I am self-employed as a digital marketer. Merging my interests in the environmental services industry, renewable energy, social media, and business; ReGreen Media was the resulting creation. This role involves skills in negotiation, communication, strategy, and analysis. 

I have experience working in both the private and public sectors in environmental roles. The roles held were as an Environmental Technician and Environmental Health and Safety Officer. These roles involved skills in data collection and organization. Creating weekly environmental reports. Operating in accordance with waste licenses. 

Aside from my professional life, I am the founder of the podcast series Behind The Mic with David Cotter. An original podcast series where young men speak about their passion, career, redemption stories and much more.

About me:

•I embrace my interest in a variance of subjects as a strength and not a weakness.

•I am dedicated to self-improvement.

•I am a logical thinker always seeking incremental improvements in my performance professionally and in my personal life.

•I understand the utility of patience, persistence, perspective, and consistency. 

•I like to keep extremely busy.

•I really do enjoy working with a good team, with extreme focus and a clear vision.

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The Battle

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