I Grow & Monetise Podcasts | CEO & Founder of Voics | Podcast Host at Kickoff Sessions

Most people think scaling to $1M+ is about posting more, working harder, or hiring faster.

It isn’t.

It’s about installing a simple, repeatable Ecosystem:

• One painkiller offer
• One content engine that attracts buyers
• One sales system that scales without more work

At Voics, we help coaches and agency owners grow from $20K to $100K/month and beyond by building this exact system.

No spreadsheets.
No duct-taped tools.

Just a clear business and predictable sales.

The Ecosystem breaks down into three things:

Offer – Build something painful enough to sell easily
Content – Create assets that generate leads, not likes
Sales – Run a simple system that closes consistently

To date, we’ve helped 500+ coaches and agencies generate $30M+ in client revenue.

I’m also the founder of Aura, an AI-driven sales platform built to run this entire system in one place.

If you’re serious about scaling sales properly, you’re in the right room.

Darren Lee

In 2018, I failed at dropshipping.

In 2019, I failed to build a startup.

In 2020, I worked a soul-destroying 9–5.

In 2021, I created content that got no views.

In 2022, I was laughed out of a tech company.

In 2023, I bombed more sales calls than I’d like to admit.

In 2024, I grew Voics to hundreds of active clients.

In 2025, I scaled Voics to multiple seven figures & launched Aura.

In 2026, I'm scaling Voics to $1M/month and Aura to $1M ARR.

In the beginning, nothing makes sense.

In the end, everything makes sense.

If you feel lost right now…

Keep chewing glass.

Brighter days are coming.

I used a FAKE name to buy my friend’s coaching program…

My friend wanted to launch a coaching business.

He was terrified of what others would think of him.

What would his friends think?
What about his family?

He thought no one believed in him… but I did.

So that day, I created a fake email and a fake name…

And I bought his program.

(Paid in full, like all great friends do)

What happened next was wild…

After I bought it, he had the confidence to sell it.

Then scale it.

Now he runs a super successful coaching business.

To this day, he has NO IDEA I bought it lol.

The truth is this:

Everyone just needs ONE person to believe in them.

With that belief, anything is possible.

The rest is history.

I started my career like most people.

College degree. No real direction.

Out every weekend.

No idea what I actually wanted to do.

But deep down, I knew I wanted to achieve more.

By 23, I had already started and failed multiple businesses.

All of them went to zero.

Until I found content. That changed everything: 

1. Signed my first few clients

2. Built a simple offer around what I knew (content)

3. Doubled down on offers, content and sales 

From there, it snowballed:

Started managing some of the biggest YouTubers in the world.

Ran their businesses (sales, marketing, ops).

Scaled their backend.

Saw exactly how they grew, from the inside.

Scaled Voics into a media company, made my first $1M online. 

Then I started showing others how to do the same.

Fast forward to now:

- We’ve helped 600+ coaches / agency owners scale their online business

- Built a multi 7-figure company (profit)

- Launched a 6 figure software company 

- Spoken on stages around the world

And we’re just getting started.

This is the power of content.

This is what happens when you stop playing small and go for it.

At 19, I worked at Skechers.

At 29, I own a multi–7 figure business.

Back then, I worked two jobs to get through university.

Skechers by day, Apache Pizza (IYKYK) or some random job by night.

I hated working for other people.

(I was the worst employee lol)

So I built my own job.

Today, my business runs on three core pillars:

1. The Problem

In 2021, I started making content for founders.

Helping entrepreneurs make money with content. 

That agency still runs today 

(Growing more than ever actually thanks to my amazing team).

Now we’ve scaled into a media company and education business.

2. The Traffic Source 

Content is the reason everything worked.

Building online opened thousands of doors.

I just had to run through them as a delusional kid.

3. The Sales Process 

No formal training. Just 1,000+ calls.

Most failed. Many fell on my face. Some hit.

I listened, adjusted, and got better.

That system has now helped 500+ entrepreneurs scale using content, offers, and sales.

If a guy who started in Skechers selling kids shoes can do it, you can too.

-
P.S. What was the worst job you had that set you up for life afterwards?

Made it to 30 with a house full of love, calendar full of sales calls and a head full of hair🖤

I just hosted the largest mastermind in Bali.

Helping 40+ entrepreneurs scale to 7 and 8 figures in revenue.

But my first mastermind was in my kitchen…

Only a year ago.

Progress isn’t based on years of experience.

Progress is based on getting shit done as fast as humanly possible.

I went from running events in my little kitchen to renting out the Ritz-Carlton for $100,000.

How? SPEED.

Many of our clients have also hit their first $50K/month, $100K/month, and even…

$1M/month following the exact same principle.

If you want to get shit done, focus on getting the work done.

P.S. 
Want to attend our 5th mastermind with over 50 entrepreneurs in September?

Comment “Mastermind” and I’ll get you set up right away.

I just released a FREE 2-hour sales course.

It shows you how to:

- Book more calls
- Close more calls
- Fix a broken sales process
- Turn leads into revenue

Built specifically for coaches and agency owners.

Want the full training?

Comment “SALES” below.

Anyone who shuts down their coaching business is full of sh*t.

I know this because my business generated $500K/mo.

And the same guys who shut down their business are the same guys who preach:

“Work 2 hours a day.”
“I log off at 4pm every day.”
“I know something you don’t.”
"Sell from a Google doc."

It’s all virtue signalling and fake ‘unique mechanism’ marketing.

And honestly… it’s unethical.

Because they don’t live that life.

Here’s what I know to be true:

Building a business is tough.
Scaling is tough.
Hiring is tough.

Firing is even worse.

I will never tell you this is easy.

I chewed glass my entire 20s.
Blew up three businesses before 23.
Then became a liquid millionaire in my 20s.

This sh*t is hard.

But if you do the right things, for long enough, it works.

So don’t quit your business like all the guys who “found themselves” and started padel instead.

Chew glass.

Getting married in my 20s made me millions.

Before that, I was -$10,000 in debt, stuck in a dead end corporate hellhole.

I may as well have signed the papers to a lifetime of mediocrity.

But here’s how it changed everything:

(And created a multiple seven figure business [profit] in my 20s)

Getting married in my 20s...

The biggest lie you’ve been told online:

You have to struggle for years before it starts working.

Bullsh*t.

You can skip the 3 hardest years of trial and error by simply learning the right skills.

In 2026 isn’t about “waiting your turn.”

It’s about mastering 3 core skills:

1. Sales & Psychology

Learn how to sell, speak like a human, and close.

2. Offer Building

Solve a painful problem for a specific person. One offer is all you need.

3. Marketing (Content)

Organic or paid but you need a consistent traffic engine.

This is exactly how to go from $0 to $100K with nothing but skill.

Unpopular opinion:

It’s 100% acceptable to only create content for leads.

You started your business to become an entrepreneur.

Not to become a dancing monkey on TikTok.

You don’t need to be liked, you need to get leads.

(With your content and in life)

Here’s how you do it:

1. Solve a painful problem

Pick the largest TAM and nail one specific problem.

For Voics, we help coaches scale their revenue.

Problem: getting leads and closing clients.

2. Throttle volume

Content, at its core, does one clear job:

Show people you’re still alive.

That’s it.

Why?

Most people quit their business and vanish.

Time in the game, expressed through content, is an unfair advantage.

3. Show what you believe in

Info alone is a total waste of time in 2026.

Nuance is where the game is at.

I’m a strong believer in sales calls and building sales teams.

It’s a hill I’m willing to die on.

I even built a sales software around call funnels called Aura lol.

Rinse, repeat, and never give up.

How to get your next 10 clients without selling your soul:

(As an agency owner or online coach)

And… I used to make all these mistakes before building a $535K/month biz:

1. Positioning

You need to be the guy (or girl) in your niche.

What’s the one thing you can outshine everyone on?

Positioning isn’t thinking you’re better than everyone else.

It’s having belief and conviction in what you do.

That’s what makes you a category of one.

2. Offer Stacking

One funnel, one product and one offer is brutal to scale.

You’re constantly kicking people through a funnel.

Instead, pull them into your ecosystem with a series of offers.

This isn’t ‘more’ work, it’s more access to you.

People pay based on proximity and speed.

We help entrepreneurs make more money.

But how we help them is completely different.

- Some want us to do it for them
- Some want us to do it with them
- Some want to sit in my Bali villa and build it together

Everything is priced accordingly.

3. Simple Sales System

No one is coming to buy from you randomly.

I mean no one.

You have to go to them if you want to increase sales velocity.

For the past few years, I’ve been running lean sales teams.

The entire process, from content that generates leads to onboarding, gets smoother every month.

If you have a terrible sales process, your whole operation is cooked.

People must be able to enter your world and buy with ease.

Whatever gets you the result.

If you want the full Ecosystem Model we roll out for all our clients, comment ‘Course’ and I’ll personally send it to you.

Your next 10 clients aren’t far away.

How to sign high-ticket clients consistently:

Build a simple, scalable Ecosystem.

Right now, you’re pushing leads through a funnel.

Trying to out-market a terrible offer.
Trying to out-sell bad marketing.

But the problem isn’t your effort.
It’s the lack of a scalable Ecosystem.

Do leads trust you?
Do they feel you’re the right solution?
Do they believe your solution will work for them?

You need to be able to answer YES to all three to sign clients.

On March 26th, I’m running a LIVE workshop helping coaches and agency owners sign high-ticket clients consistently.

If 2026 has felt hard as nails, there’s a better opportunity.

A simpler opportunity.

And I’ll show you exactly how to create your own Ecosystem to sign more clients.

Register here:
https://lnkd.in/g-q4Kip4

See you there.

I was literally afraid of sales calls…

Genuinely, I was afraid the prospect would show up.

And I’ve seen this trend repeatedly with entrepreneurs.

People say they “hate” sales, but they actually just fear it.

Once you know the small things you need to track,

It becomes repeatable, enjoyable, and scalable.

All you need is a simple system to track:

1. Total calls

Is your lead volume increasing or decreasing?

2. Show rate

Are prospects showing up willing to solve their issue?

3. Close rate

Are you attracting the right buyers into your world?

4. Total cash collected & revenue

How much money are you actually making on these calls?

Knowing these numbers allowed me to hit multiple seven figures a year at Voics.

Now, at Aura, you can manage all of your sales in one central spot.

No more spreadsheets managing spreadsheets.

Simple and effective.

Unpopular opinion:

A-Players show themselves in the first 24 hours.

B-Players b*tch, complain, and quit before shit gets good.

It’s better to hold back an A-Player by the reins.
Than to try to motivate a B-Player to get out of bed in the morning.

(And put their pants on the right way...)

As a founder, focus all your energy on finding your A-Players.

Develop talent.
Invest in team coaching.
Call them at 5pm on a Saturday.
Buy them lunch and dinner occasionally.

Do whatever you can to acquire and retain talent.

Because 1 A-Player is worth 100 B-Players.

Trust me.

Unpopular ways I scaled my business to multiple 7 figures:

1. Moved to 100% in-office 

Shit just gets done in person.

That’s it.

2. Went all in on paid media

Organic content has a ceiling.

I’d prefer my lead flow not to be based on an editor’s feelings that day. 

I spent 6 straight months locked away learning ads.

Paid off (literally).

3. Built a large sales team 

I tripled the sales team and fired all B-players. 

I only hire 3+ years of sales experience now.

Voics interviews up to 50 people a month now.

4. Spread my focus

Voics is a media company (content agency and sales agency) and consultancy.

As well as adding Aura to the mix (sales AI software).

5. Build a leadership team

My COO runs all operations across every product.

My Chief Education Officer runs all consulting.

Everyone does their own shit.

6. Split the teams up

I broke our total company (20+ team members) into a series of ‘pods’.

This ensures we don’t mess with each other’s stuff.

Do your stuff at an excellent level.

Don’t ask the sales team about your thumbnails.

Here are the results:

250+ new high-ticket clients.

7 figures in straight profit.

Became a liquid millionaire in my 20s.

My ‘secret’ is simple:

Chew glass. 

Don’t whine.

Keep going.

Most digital entrepreneurs think they need:

- better content
- more offers
- more sales calls

But here’s the uncomfortable truth...

Your content might actually be pushing clients away.

Not because it’s bad.

Because it’s incomplete.

Every buyer must internally say three yeses before they buy anything.

1. Logical Yes
“Can this person actually help me?”

2. Emotional Yes
“Do I trust this person?”

3. Value Yes
“Do I like how they solve the problem?”

Miss one…

Sales calls don't close.

Miss two…

You get ghosted (the uncomfortable truth).

Most entrepreneurs accidentally build their content around only one yes.

Authority content - Logical yes only
Personal content - Emotional yes only
Sales content - Value yes only

So prospects receive mixed signals.

They like you.

But they aren’t convinced.

Or they believe you…

But they don’t feel connected.

Or they trust you…

But they don’t like your method.

So they hesitate.

And hesitation kills deals.

The businesses signing high-ticket clients consistently structure everything around generating all three yeses simultaneously.

At 30 years old, I run a consulting firm and a tech company.

But at 23…

I had three failed businesses.

I failed at events.
I failed in ecommerce.
I failed in software.

Then, in 2020, I slowed down.

It was time to listen and learn…

And I started creating content.

That’s when things snowballed.

I began consulting some of the largest brands and entrepreneurs on their content.

That’s how my company Voics was born.

What started as a simple agency…

Turned into a media company and education business.

We hit 50 clients.
Then 100.

Today…

Voics has helped 500+ coaches and agency owners scale their businesses.

Many to $1M per year.
Some to $1M per month.

Here’s how we do it…

Through a system Voics created called The Ecosystem.

It’s a framework designed to help businesses:

- Create offers
- Attract leads
- Close more clients

My mission is pretty simple:

Make business scalable, repeatable, and enjoyable.

As a result…

More coaches and agency owners are hitting record months than ever.

Today Voics generates $535,000/month with multiple seven figures in annual profit.

But I noticed something…

Even successful entrepreneurs struggle with sales.

Booking qualified leads.
Tracking numbers and reports.
Improving their sales calls.

Most businesses are duct taped together with Zapier.

And that’s why many never reach $1M/year or $1M/month.

So I built the solution.

My software company, Aura.

Aura helps entrepreneurs and sales teams:

- Book qualified calls
- Track performance
- Improve close rates

All in one platform.

Now Voics and Aura work together to help entrepreneurs scale.

If you want to see how this works…

I created a three-hour free course that breaks down the entire system.

How to scale your coaching business using the Ecosystem Model.

Comment “COURSE” and I’ll send it to you.

If you want to know the actual secret to scaling your business…

It’s not some magical funnel.

It’s this: scale your care.

That’s the real game.

Because most online business owners don’t actually care enough.

Not about the client.
Not about the result.
Not about what happens after the payment clears.

So what happens?

They sign clients.
They get paid.
Maybe even paid in full.

But the clients don’t stay.

They don’t get the result they really wanted.
They don’t feel understood.
They don’t feel deeply seen.

And eventually they leave.

After making $500K+ per month and working with hundreds of clients...

The difference between the people who stay small and the people who build something real is painfully obvious:

The ones who win actually give a f*ck.

They know their clients.
They understand the business.
They understand the pain.
They understand the actual desire underneath the surface-level goal.

That’s what allows someone to trust you.
That’s what allows someone to open up.
That’s what allows someone to stay.
And that’s what allows your business to compound.

Because the truth is…

If you don’t care about the result, you won’t get the result.

And if you want to make more money, you need to solve deeper problems for people.

That starts with understanding why you’re building in the first place.

If this hits home, watch the video below.

This is one of the most important pieces I’ve recorded in a long time.

Here’s the simplest path to $100K/mo:

The right product.
A working traffic source.
And a simple sales process.

I recorded a 46-minute masterclass with William Brown on scaling the right way to $100K/mo.

This is EVERYTHING you need to break out of the $30K/mo jail…

And build the easy path to $100K/mo.

We went back and forth on sales teams, ads, and multiple offers.

So you don’t have to.

Watch it here: https://linktw.in/wpgVuf

Founder of Reputation House (Dubai, Hong Kong), International Speaker (USA, UK, Finland), Executive MBA, Author.

•Executive coach in leadership development, change management, organization development and training. 
•Experience in working with companies in USA, Finland, UK, Russia.



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The Battle

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