Darren DeCoursey

LipDub AI

Senior Product Designer

Monsters Aliens Robots Zombies

Forsta

Dialpad

I worked with the brand team to develop components, maintain the website design library and update designs for various web projects in Figma.

I partnered closely with the web engineering team on making sure designs were translated faithfully from Figma to the CMS. 

I also wireframed and mapped out user flows to help support user adoption and sign ups with the Growth team.

Specifically focused on conversion design, I A/B tested design variants for high performing landing and overview pages to increase sign ups and lead conversion.

Senior Web & Conversion Designer

Elastic Path

Overseeing the entire website experience, I led several key initiatives:

• Managed a smooth and successful website rebrand and platform upgrade, working with both a design agency and web contractor over the course of six months, with zero loss in organic traffic

• Oversaw website migration during Elastic Path's acquisition of Moltin, a competitor company, organized 301 redirect strategy with the Product team, and reorganized the site architecture, resulting in a 200% lift in traffic over the next two months

• Led the SEO and strategy, partnering with Digital Brand Services to boost brand visibility, and increase site traffic over 1.5x by migrating the primary eCommerce blog to the main domain

• Developed and led the entire CRO strategy from the ground up, including A/B testing, heatmapping, personalization and Google Analytics to increase the conversion rate for enterprise prospects

• Designed the App Marketplace experience for all integrations that could utilize Elastic Path's custom APIs

• Created user journeys and empathy maps to understand the pain points of their current customers in the B2B ecommerce industry.

Outside of the day-to-day web activities, I also:

• Working cross-functionally with the product team, I designed and executed the complete User Experience for the launch of their enterprise Free Trial, starting with customer interviews, then wireframing, prototyping, and final UI delivery to the web engineering team

Senior Web & UX Designer

V2 Games

• Created a UX design pipeline for mobile games company from the ground up. 

• Established a process for iterative testing, prototyping and reporting on KPI's and metrics for Unity-based mobile game projects.

• Managed the UX team, built out documentation and heuristics guidelines for developers and UI designers to follow.

• Helped develop the interface and user flows for several titles, including "Beast Brawlers,": an innovative approach where players battle it out in a real-time Player-vs-Player arena in quick rapid-fire battles. Voted Top 10 Game of 2017 at the Google Play Indie Games Festival.

• Designed cut scene visualizations, reward system and player swapping mechanic for “Fantasy Football League” mobile and tablet based iOS and Android game.

Lead UX Designer

Centre for Digital Media

I organized and prepped class materials as well as marked and graded written assignments. Gave guidance on group activities and organized brainstorming sessions. 

The course provides an overview of the broad range of topics associated with User Experience: everything from design research and heuristics evaluations to wireframing and prototyping are covered.

Assistant UX Instructor

Sensate Digital

Specialized in the ideation, design, prototyping and building of interactive exhibits and User Interfaces for museums and knowledge centres located in Vancouver, British Columbia.

Co-Founder

Qube Films

Was brought on board Qube Film's latest film "Way of the Wicked" as their visual effects supervisor and principle artist.

• Managed and planned continuity for onset crew to best capture plates for visual effects augmentation.

• Oversaw practical special effects shooting and planning for stunt sequences.

• Successfully delivered 35 final shots on time and under budget.

Visual Effects Supervisor

Gener8 Digital Media Corp

• Worked with Gener8's cutting-edge, proprietary technology to generate 3D imagery from 2D shots.

• Improved pipeline efficiency, collaborated with IT partners, and customized software scripting to automate tasks.

• Worked closely with junior and senior employees to maintain depth and detail continuity among various stereo sequences.

Projects include: "Iron Man 3", "Thor: The Dark World" "300: Rise of an Empire"

Stereoscopic Visual Effects Artist

“Colour it and put a border around it!”

That's the advice my father would always give me about my homework assignments in school. My father was a marketing professional. I should have known his words would put me on the path to becoming a designer.

But it wasn't a straight path. My first love was making movies. Designing special effects, shooting miniatures, blowing them up in my backyard. Trying to replicate scenes in “Empire Strikes Back” with toys and a cheap camcorder on a chilly fall day.

After completing my degree in Art History, I raced into visual effects because it was my passion. I learned all about colour, composition, lighting, dimension, and motion. Oh, and I was fortunate to work on some sweet blockbuster movies and television series too. However, I spent enough years in the film industry to realize that a crucial element was missing: interactivity.

That's why I decided to switch gears and pursue a Masters Degree and focus on learning interaction design. Working with teammates from different backgrounds, exploring UX research and cognitive science with academics. This felt more ME.

Fueled with a desire to make engaging and accessible digital products and web experiences, I spent the last six years in the tech industry, evangelizing the power of UX.

What kind of projects have I been involved in? Mobile game menus, web designs for SMB and Enterprise-level tech companies, tablet-based ecommerce demos, interactive touchscreens for museum exhibits and large-scale LED displays for music festivals.

When my father started to experience cognitive decline, I began to notice how much technology had failed him. Almost every digital experience felt like a chore. His frustrations became my frustrations. It instilled in me a deep, personal understanding of empathy, and how important user testing and accessibility are to the core of every product design.  And it made me want to design better.

And while he's no longer with me, I would like to think that he inspired me to add colour and a border around everything I do.

Specialties: Product Design | Web Design | UX Research | Wireframing | Prototyping | Design Systems | Interaction Design | Motion Design | Conversion Optimization | Copywriting | 3D Visualization | Installation Design

Fair

Head of Partnerships

STIIIZY

Program Enablement & Execution Manager for the Technical Program Management Office in the STIIIZY Technology Group.

Technology Program Enablement & Execution Manager

Associate Project Manager for the Technical Program Management Office at STIIIZY.

STIIIZY offers a line of premium cannabis products that has set a new industry standard for portability and convenience. STIIIZY's proprietary pod system has garnered a cult-like following since its launch and has emerged as a leading lifestyle brand in cannabis.

#STAYSTIIIZY

Associate Project Manager

Schrocken Inc.

• Develop new business for Schrocken Inc by selling the Mosymphony platform to contract manufacturing organizations & pharmaceutical companies.

• Demand Generation - We used several methods to create demand for the Mosymphony platform including a weekly broadcast called "Supply Chain Daily" that increased social media presence by 400%. The goal of this project was to create thought leadership around the niche that Schrocken was highly specialized in.

• Represent Schrocken at conference/trade shows.

Account Executive

Kitchen Data Systems

Some of my responsibilities for KitchData included but were not limited to 

• Develop original #VirtualRestaurant brands. 

• Manage existing partnerships. 

• Develop & manage Social Media Channels including Facebook, Twitter, LinkedIn & Instagram.

• Sell the KitchData platform to large brands looking to diversify their brand equity by entering into the virtual food space.

• Manage relationship with the Postmates/Uber exclusives team. 

• Email Marketing

• Content Creation - Blogging, Videography. 

• Content Calendar/Planning

Sales Lead

Twitch

I was tasked with producing 20 hours of original, streaming content every month. I achieved this using music, improvisational comedy, professional wrestling & gaming.

Content Producer

• Conduct target account prospecting and sales calls to key decision makers, C level and technical influencers within organizations to identify, and manage up-sell and add-on opportunities.

• Undertake direct outreach campaigns around specific business propositions or market awareness.

• Establish and nurture key relationships with prospects and customers to gain a clear understanding of company and customers goals to enable expansion of Elastic Path technology and solutions across the enterprise.

• Drive a high level of business development activities, and use Salesforce for tracking and planning.

• Work closely with Sales and Pre Sales Consultants to meet prospect/customer requirements during qualification process including initial pricing quotations.

• Meet quarterly/yearly qualified sales opportunity targets.

• Represent Elastic Path at trade shows, seminars and conferences as required.

Business Development Executive

Magento, an Adobe Company

• Work closely with the content, product, brand, and other marketing teams to build and deploy social media campaigns that help Magento gain visibility with influencers, developers, and new & existing customers and exceed business objectives. 

• Manage day-to-day planning, regular updates and interactions across all Magento social channels including LinkedIn, Twitter, and Facebook. 

• Grow engagement by activating the broader Magento workforce as social ambassadors & evangelists. 

• Assist in development and implementation of social campaigns to increase brand awareness. 

• Work with business partners to organize, plan and push forward social projects. 

• Gather community insights and spot trends to inform content strategy and recommendations. 

• Maintain a consistent Magento branded tone/voice across social channels. 

• Build & own the global social calendar for all of Magento’s corporate social channels for ongoing activations and coordinate with influencer, brand, experiential, and other key stakeholders to ensure programmatic content is organized.

Social Media Manager - Global Digital Marketing

Under a Business Development & Insights role at IBM, I have been responsible for...

• Building sales dashboards in #WatsonAnalytics using data from disparate sources.

• Data scrubbing & manipulation.

• Managing Educational Workshops for Sales Executives & First Line Managers.

• Communicating effectively in a remote environment. 

• Graduate of the 2016 IBM Global Sales School, Experienced Sellers program.

Sr. Specialist- Business Development & Insights

• Brand Channel Management - Manage SAP's official Facebook, LinkedIn, YouTube & Twitter pages respectively.

• Brand Development - Upholds the standards & practices of SAP's corporate brand guidelines across multiple Social Media channels.

• Copy Editor - Personally create copy for posts across all SAP Social Media Brand Channels that is unique and tailored to each channel individually.

• Content Curation - To find relevant news articles, blogs, videos & photos to SAP's content strategy and shared across multiple channels.

• Created #SAPChat - A pilot program to engage SAP C-Level executives & product specialists & external industry analysts with our Social audience via live, 1-hour TweetChats. 

• Community Management - Address the various, ad-hoc needs, questions, concerns & comments from SAP community members, customers & advocates across multiple Social Media channels.

Global Marketing Manager- SAP Social Community Manager

•   Acted as a marketing and business development liaison between all SAP sales resources and customer accounts.

•   Nurtured and facilitate relationships with emerging prospects and existing customers.

•   Maintained personal database and interaction history with prospects.

•   Facilitated discovery calls and demos for SAP Account Executives and Inside Sales Executives.

•   Spearheaded social media marketing initiative for lead generation while exceeding weekly KPI.

•   Maintained an average of 175 outbound calls and 2 sales opportunities per week resulting in $10.4 Million in Pipeline.

Business Development & Marketing Executive- SAP North America

I am a digital native with an expertise in commerce, social media & digital integration. For over 17 years I have lent my expertise to various industries including entertainment, law, medical, pharmaceutical, and most expertly in the software industry. 

My experience spans businesses of all sizes. I've served tech giants like IBM & SAP and I have also helped develop best practices & global strategies for Magento & Elastic Path. As a partner in my own live entertainment company our content has reached over 300,000,000 views. As well as this, I am a freelance content creator for and have worked with various entertainment companies like Twitch & Skybound Media.

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Darren DeCoursey

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