Darren DeCoursey

LipDub AI

Senior Product Designer

Monsters Aliens Robots Zombies

Forsta

Dialpad

I worked with the brand team to develop components, maintain the website design library and update designs for various web projects in Figma.

I partnered closely with the web engineering team on making sure designs were translated faithfully from Figma to the CMS. 

I also wireframed and mapped out user flows to help support user adoption and sign ups with the Growth team.

Specifically focused on conversion design, I A/B tested design variants for high performing landing and overview pages to increase sign ups and lead conversion.

Senior Web & Conversion Designer

Elastic Path

Overseeing the entire website experience, I led several key initiatives:

• Managed a smooth and successful website rebrand and platform upgrade, working with both a design agency and web contractor over the course of six months, with zero loss in organic traffic

• Oversaw website migration during Elastic Path's acquisition of Moltin, a competitor company, organized 301 redirect strategy with the Product team, and reorganized the site architecture, resulting in a 200% lift in traffic over the next two months

• Led the SEO and strategy, partnering with Digital Brand Services to boost brand visibility, and increase site traffic over 1.5x by migrating the primary eCommerce blog to the main domain

• Developed and led the entire CRO strategy from the ground up, including A/B testing, heatmapping, personalization and Google Analytics to increase the conversion rate for enterprise prospects

• Designed the App Marketplace experience for all integrations that could utilize Elastic Path's custom APIs

• Created user journeys and empathy maps to understand the pain points of their current customers in the B2B ecommerce industry.

Outside of the day-to-day web activities, I also:

• Working cross-functionally with the product team, I designed and executed the complete User Experience for the launch of their enterprise Free Trial, starting with customer interviews, then wireframing, prototyping, and final UI delivery to the web engineering team

Senior Web & UX Designer

V2 Games

• Created a UX design pipeline for mobile games company from the ground up. 

• Established a process for iterative testing, prototyping and reporting on KPI's and metrics for Unity-based mobile game projects.

• Managed the UX team, built out documentation and heuristics guidelines for developers and UI designers to follow.

• Helped develop the interface and user flows for several titles, including "Beast Brawlers,": an innovative approach where players battle it out in a real-time Player-vs-Player arena in quick rapid-fire battles. Voted Top 10 Game of 2017 at the Google Play Indie Games Festival.

• Designed cut scene visualizations, reward system and player swapping mechanic for “Fantasy Football League” mobile and tablet based iOS and Android game.

Lead UX Designer

Centre for Digital Media

I organized and prepped class materials as well as marked and graded written assignments. Gave guidance on group activities and organized brainstorming sessions. 

The course provides an overview of the broad range of topics associated with User Experience: everything from design research and heuristics evaluations to wireframing and prototyping are covered.

Assistant UX Instructor

Sensate Digital

Specialized in the ideation, design, prototyping and building of interactive exhibits and User Interfaces for museums and knowledge centres located in Vancouver, British Columbia.

Co-Founder

Qube Films

Was brought on board Qube Film's latest film "Way of the Wicked" as their visual effects supervisor and principle artist.

• Managed and planned continuity for onset crew to best capture plates for visual effects augmentation.

• Oversaw practical special effects shooting and planning for stunt sequences.

• Successfully delivered 35 final shots on time and under budget.

Visual Effects Supervisor

Gener8 Digital Media Corp

• Worked with Gener8's cutting-edge, proprietary technology to generate 3D imagery from 2D shots.

• Improved pipeline efficiency, collaborated with IT partners, and customized software scripting to automate tasks.

• Worked closely with junior and senior employees to maintain depth and detail continuity among various stereo sequences.

Projects include: "Iron Man 3", "Thor: The Dark World" "300: Rise of an Empire"

Stereoscopic Visual Effects Artist

“Colour it and put a border around it!”

That's the advice my father would always give me about my homework assignments in school. My father was a marketing professional. I should have known his words would put me on the path to becoming a designer.

But it wasn't a straight path. My first love was making movies. Designing special effects, shooting miniatures, blowing them up in my backyard. Trying to replicate scenes in “Empire Strikes Back” with toys and a cheap camcorder on a chilly fall day.

After completing my degree in Art History, I raced into visual effects because it was my passion. I learned all about colour, composition, lighting, dimension, and motion. Oh, and I was fortunate to work on some sweet blockbuster movies and television series too. However, I spent enough years in the film industry to realize that a crucial element was missing: interactivity.

That's why I decided to switch gears and pursue a Masters Degree and focus on learning interaction design. Working with teammates from different backgrounds, exploring UX research and cognitive science with academics. This felt more ME.

Fueled with a desire to make engaging and accessible digital products and web experiences, I spent the last six years in the tech industry, evangelizing the power of UX.

What kind of projects have I been involved in? Mobile game menus, web designs for SMB and Enterprise-level tech companies, tablet-based ecommerce demos, interactive touchscreens for museum exhibits and large-scale LED displays for music festivals.

When my father started to experience cognitive decline, I began to notice how much technology had failed him. Almost every digital experience felt like a chore. His frustrations became my frustrations. It instilled in me a deep, personal understanding of empathy, and how important user testing and accessibility are to the core of every product design.  And it made me want to design better.

And while he's no longer with me, I would like to think that he inspired me to add colour and a border around everything I do.

Specialties: Product Design | Web Design | UX Research | Wireframing | Prototyping | Design Systems | Interaction Design | Motion Design | Conversion Optimization | Copywriting | 3D Visualization | Installation Design

Sync

PRODUCT MANAGER 

Abbott

Designed Product roadmap 

Helped engineers brainstorm 

Enhanced user engagement 

Help design team build and construct Abbot websites and apps

Preparing user flows and user epics

Designing Product pricing plan

Monitoring product metrics and success criteria’s

Product Manager

Balance of Nature

Sold 20 packs of the balance of nature products to consumers daily. Enhancing the values and principles of the product

Answered 10 inbound customer calls and assisted the customers on how to consume the product

Managed the sales team and brainstormed with them on how to increase revenue and sales profit by Increasing user engagement and website traffic by 48%

Collaborated with the web design team on the best website layouts and designs. Increasing the number of people who visited the Balance of Nature website and customer purchase rate by 25%

Used Jira and Confluence to manage the sales team, assign tasks, and monitor team activities. Increasing productivity by 60%

Shaw Communications

Handled all incoming customer calls and queries. Answered 40 calls and replied to 15 emails daily, providing optimum customer support and assistance

 Generated a monthly revenue of about $45,000 every month, selling and marketing Shaw products

Improved customer retention and acted as the lead for the multidisciplinary team that delivered solutions from concept to implementation, raising new customer conversion from 60% to 75%
 
Established a great communication link between stakeholders and engineers, connecting ideas and visions.  Did this by conducting morning standup meetings, motivating my teams, and preparing them for future or upcoming projects 
  
Helped the development team to come up with fresh ideas for building and designing the Shaw website. Increasing the number of website visitors by 25%

Helped my sales manager to come up with a well-structured pricing system which skyrocketed Shaw revenue and profit by 30%

Sold Shaw cloud services to high-ticket clients, closing at least 3 enterprise sales per day

I am a Product Manager at Sync, a company that provides cloud-based solutions for data synchronization and a 3D collaboration platform. With my engineering degree and product management skills, I help design and deliver innovative and user-friendly products that meet the needs and expectations of our clients.

At Sync, I work with multidisciplinary teams to create product roadmaps and user flows, using tools like Product Plan and Notion. I also use Jira to define stakeholder analysis and rationale, and to manage and monitor team activities. I have successfully contributed to several projects, such as increasing user engagement and retention by 25%, enhancing data security and privacy features by 40%, and launching a new product line that generated $100,000 in revenue in the first month.

Before joining Sync, I was a Sales Manager at Balance of Nature, where I sold and marketed natural health products to consumers. I increased website traffic by 48%, customer purchase rate by 25%, and revenue by 60%, by collaborating with the web design team and managing the sales team. I also handled customer calls and queries, providing optimum support and assistance.

I am passionate about creating products that solve real-world problems and improve people's lives. I am always eager to learn new skills and technologies, and to collaborate with others who share my vision and values. That is why I am currently taking a product management course at CareerFoundry, where I am learning how to apply the latest best practices and methodologies in the field. I am looking forward to applying what I learn to my current and future projects.

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The Battle

Darren DeCoursey

Samuel Ogor

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