Darren Gibb

I teach coaches how to win more clients using Strategic Content that Converts | Ask about my CLOSE Framework

How many times have you tried to make LinkedIn ‘work’ for you? 🤦‍♂️

If it's not working, you're focusing on the wrong things. Here's why 👇

Because most LinkedIn advice focuses on fluffy nonsense
→ Hooks
→ Formatting
→ How to grow your account (whilst making no money).

(spoiler alert: I am unashamedly about helping you make $$$, not get likes).

It’s easy to look popular.
To fain popularity.
And to get people liking your content.

But what coaches truly suffer from is creating the right type of strategic content.

The type of content which attracts the right people
And repels the wrong.

The type of content which turns you into your prospects’ number 1 expert.

The type of content which strategically positions you as the ONLY solution to their problems.

And the type of content which - best of all - converts those followers of yours into happy, paying clients.

You’ve likely tried the free courses.
Paid some money to unlock the ‘secrets’ from the gurus…
Yet still don’t have a predictable amount of leads coming your way every month.

Or perhaps you feel that you’ve cracked LinkedIn and are ready for that next step:
Webinars, Masterclasses and Challenges (ask me about how I helped one of my clients, Andy, turn a $150 webinar into almost $50k 👀) 

LinkedIn and social selling isn’t difficult - and I make it easier with my CLOSE Framework:

→  𝗖ontent That Attracts & Repels
→  𝗟everage LinkedIn Intelligently
→  𝗢ptimized DM Strategy
→  𝗦trong Sales Strategies
→  𝗘nhance Expert Influence

It really is as simple as that.

And that’s what I’m known for (check out my testimonials for evidence).

If you want to CLOSE and make money.
Shoot over a DM saying 'CLOSE' to find out more.

But - I only work with hard-working coaches who are serious about 

→ improving their LinkedIn strategies
→ Serving more of their ideal clients
→ Know that everything takes work.

If this sounds like you, I look forward to chatting.

If not, I hope you still learn something from my content.

And if you’ve read down to here, drop a DM just to say hello. 

DM the word ‘STARBURSTER’ and I’ll send you over something I usually sell...

For free 🌟 

Also check out my website in my Featured Section to get some free gifts and also sign up to my newsletter.

Storytelling on LinkedIn Coach

Combining my knowledge and passion for storytelling with my knowledge for LinkedIn, I help coaches and solopreneurs use storytelling and proven strategies to improve their content and convert more followers into paying clients.

It's not DMs you're avoiding.

It's rejection (or damn scripts).

DMs feel sleazy. 

Spammy. 
Cringe. 
Desperate.

But here's why you find them morally repugnant 👇

What you believe about them - based on what you've experienced personally, or been taught - doesn't align with you.

Your values.

You know you need to do them...

But you'd rather be dignified than wealthy.

It feels like you're almost tricking them.

I remember my client Sam telling me he felt he was "bothering them."
Rachel felt they could "smell it coming."

And it was always because they were using scripts they had been told to use.
Verbatim.

So you shy away from doing it.

✅ You write another post.
✅ Hope for more congratulatory comments and likes (mostly from your peers)
✅ And 'double down' on 'content' instead

But running your own business is full of rejection. 

Which is why you run from DMs and don't book calls.

Because if you can avoid those two and only focus on fluffy content, at least the ego doesn't get bruised.

I know this because every one of the 120+ people I've coached came to me at the same point.

And I used to do the same.

It was when I learned that I was the prize.
I was there to be won.

That everything changed.

The energy. 
The confidence. 
The close rates.

After a week of applying it, Craig said:
"FLAME and TORCH are SOOOOO WORKING. I am having some incredible success... I've even been able to flip so I am now in the power frame."

He felt the switch immediately.
Frameworks remove the cringe.

(I'm showing you this framework on Jan 26th. No charge. dmstocalls.darrengibb.com)

If what you're saying feels cringy, then it is.
So cut it.

Experts diagnose in DMs.

Amateurs pitchslap - or teach and explain, becoming the "valued friend."

Others preach "provide value!" and "the right people will find you!"

That's bullshit.

Waiting to be found isn't a strategy. 
It's a lottery ticket.



🗣️ Let me know in the comments 
👉 Where do you feel the cringe most - the first message or the follow-up?



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I post about all things LinkedIn, AI and Digital Marketing.

A big reason your DMs don't book calls?

You get trapped in the friend zone. Every time. 

Most service experts are passionate.

Which means they love talking about it -
This is their place of expertise and comes naturally.

But here's what people miss every time:

Experts in DMs don't explain.
They don't justify.

They diagnose.

And when they allow a prospect to diagnose themselves?

A call follows almost every time.

You've shown them that gap that they're missing
(whilst allowing them to FEEL as if they've discovered it themselves).

Steve recently told me he felt as if he was "a library to be browsed, not a store to be bought from".

And it stuck with me.

Coaches are the worst for this
(through not fault of their own).

They naturally go into coaching mode in the DMs
(and then if they get sales calls, there too).

You coach them where they believe "Ok, now I know what to do, I don't need their (expensive) help any more."

You've heard it a hundred times:

"Give value, value, value - give it ALL away" 
(Yep, Hormozi can afford to do this - because YOU likely aren't his ICP).

And I tried it many moons again - it only makes it worse.

You become a free resource rather than a prized asset worth paying for,

Whilst you're "nuturing", they're finding someone who can directly solve their problem.

You become the friend, rather than their expert.

When you give too much value and they'll never pay.
Stop scratching the itch for free.

SO, what do you do instead?

Well, thanks for asking.

I'm hosting a 60 minute workshop on exactly this where I'll show you the exact system I use to book 5+ qualified calls every week - without the scripts, bs or ick.

Find out more here: dmstocalls.darrengibb.com


🗣️ Let me know in the comments
👉 Have you ever found yourself stranded in the comments?

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I post about all things LinkedIn, AI and Digital Marketing.

undefined undefined

Hey [first], I just wanted to quickly thank you for taking the time to comment on today's post, I appreciate it! How's everything going with you?

ChatGPT Webinar

In-depth comment

Another tool to be using is ChatGPT... And it just so happens I'm going to be running a free, LIVE 2-hour webinar showing you how we can be using it to help us to optimize our LinkedIn profile and create better content.

Seats will be limited.

Reserve yours, before it is full, at http://www.darrengibb.com/chatgpt 💥

Every guru teaches content strategies...

Yet never TEACH you how to convert clients.

Within 3 days of a bootcamp I ran last year, Harry booked -  and closed - his first client in his new business.
 
No engagement pods. 
No "get more confidence!" fluff. 
No magic.
 
Just a system for turning DM conversations into booked calls.
 
Here's what the gurus won't tell you:
 
Every January, they roll out the same promises: 

"Get more authority!" 
"Get more inbound leads than you can handle!" 
"Build confidence!"
 
Same empty words. 
Same AI-sounding copy. 
Same results: none.
 
The vast majority of people I work with have been through those courses and memberships.
 
✅ They understand what to post 
✅ They feel more "confident" 
✅ They have likes and "great post!" comments from engagement pods
 
But they come to me:
 
❌ Still broke at the end of the month 
❌ Inbound leads rarely come 
❌ No idea how to take a DM to a booked call
 ❌ Still losing sales calls
 
Content → DMs → Calls → Clients.
 
Most are teaching part 1 of that equation.
 
That's why Harry closed in 3 days whilst others are still playing about with the colours on their banners and writing cute posts for the wrong people.

He had followed all the 'rules'.
Been on the courses.
And was 'being consistent'.

Yet struggled to speak to the right people and close them with ease.

With my proven system he achieved this within 10 messages.
(and over $3m in client sales shows it doesn't only work for him).

Content → DMs → Calls → Clients.
 
The adults are focused on all four - with DMs as the bridge.
 
Because DMs and sales calls aren't that different. 
Master one, you've mastered the other.
 
🔥 If your content's working but your DMs aren't converting, comment below or DM me a "IT'S WORKING, BUT..."  and I'll send you over exactly what Harry used.

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I post about all things LinkedIn, AI and Digital Marketing.

Your 'vulnerable' content is costing you clients.
 
(this is gonna piss some people off 💅)
 
And it's killing more than your pipeline.
 
Over the past 3 years, it's been peddled by the gurus:
 
Show up.
 
"Be vulnerable." 
(Anyone remember the Crying CEO? 😅😭)
 
"Be consistent."
 
The gurus who peddled it built their 'personal brands' on this.
 
Did it give them followers? Yes. 
Likes and comments? Yes. 
A profitable business growing year on year?
 
Nope.
 
They're called vanity metrics for a reason. 
And they're engineered by fluffy, 'vulnerable' content.
 
So creators take this as a green light to create just that.
 
Sharing every worry. 
Every imposter moment. 
Every urge to quit.
 
Followed the next week by a 'success' story.

Followers know it doesn't add up.
 
Which is why you get emotionally invested fans.
But inconsistent paying buyers.
 
Your prospects need to see you as their expert. 
Having your shit together. 
Sharing authentic stories of your success. 
Understanding THEIR problems. 
And showing how you solve them.
 
Yes, vulnerability can be beautiful. 
Yes, it humanises you.
 
But not when your followers see a constant shitshow in your content.
 
It comforts them: 
"This person is like me!"
 
But it rarely pushes them towards transformative action.
 
How can they trust you to solve their problem when you're still drowning in yours?
 
Use vulnerability like this:
 
Talk about the situation you were in. 
The moment you didn't know how to break through. 
The realisation that shifted everything. 
The action thatyou then took. 
The bumps along the way. 
And the transformation.
 
Vulnerability is beautiful. 

But show you USED to be the person they ARE right now.
 
That's what builds trust. 
Confidence. 
And belief.
 
That's what turns "I love your content" into "How do I work with you?"
 
Buyers don't want pity parties. 
They want to be seen and emotionally led.


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I post about all things LinkedIn, AI and Digital Marketing.

$10k is sitting in your inbox right now*.
 
Not new leads. Old conversations...

The ones that "went nowhere."
 
Monday 26th January | 6pm CET | 12pm EST - I'm showing you where every leak happens and the exact fixes.
 
Register here: dmstocalls.darrengibb.com
 
You see, most people think they have a lead problem. 
They don't.

They have a leak problem.
 
Here are 4 places your deals are dying:
 
Lead Speed 
→ 23 hours to respond. 
↳ Your competitor already closed them.
 
Follow-Up Fear 
→ You follow up twice and call it dead. 
↳ 80% of sales happen after the 5th touch. Some up to 11.
↳ You're not "bothering them" - you're disappearing.
 
Proposal Purgatory 
→ Most coaches and consultants do NOT need to send proposals before a deal is done
↳ If you feel you MUST send one, your deal is too complex.
 
Pipeline Bullshit 
→ "I think I have some warm leads." 
↳ You can't improve what you don't measure.
 
"More content = More visibility = LOADS of inbound leads!!" is what they want you to believe.
 
Converting the leads you already have is what actually works.
 
 
P.S.
 
* That $10k in your inbox?
 
Find the conversations where symptoms or pain surfaced. Don't "check in". Ask how they're getting on with that specific thing.
 
A lot changes in 3 months.


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I post about all things LinkedIn, AI and Digital Marketing.

95% of you are paralysed in the DMs.
 
The "Nice Chat!" Fallacy kills your DMs and Sales.
 
People I work with, like Ryan whose close rate went from 20% to 80%, don't suddenly just get "good at sales". 

Because he stopped teaching in DMs and started diagnosing.

(I'm breaking this down live on the 26th: dmstocalls.darrengibb.com)
 
Those who struggle in the DMs typically struggle with sales.
 
This is what I call the "Nice Chat!" Fallacy.
 
In the DMs, it sounds like "Thanks so much, I'll reach out when ready!"
 
On calls, it's "Let me think about it and I'll get back to you."
 
Same pattern. Same result.
 
You've satisfied them. You've taught them by accident. And they're happy enough to 'work it out themselves' with the nuggets you've offered.
 
The pattern that kills your calls starts in your DMs.
 
Because if you manage to get them onto a call, you've already conditioned them to expect even MORE teaching.
 
Which, invariably, you give them.
 
It's when you say things like "I'd love to help!" or "Let me know if you're interested!" that leak this frame.
 
You sound over-enthusiastic. Needy.
 
And your prospect knows it.
 
When they ask to be taught, redirect with a question.
 
If you're an executive coach and they ask: "How do I lead my team better without becoming a micromanager?"
 
You should never answer directly.
 
Let them diagnose themselves.
 
Instead, ask: "What's the part you keep stepping back into… even though you know you shouldn't?"
 
This forces them to identify the gap they have. The gap they need your help to solve.
 
"Building rapport" is great until you become a free resource.
 
Rapport without urgency is just friendship in a suit.
 
 ____

The pattern that kills your calls starts in your DMs.
 
Fix the DMs first.
 
I'm covering the complete framework on January 26th. 60 minutes. How to turn DM conversations into booked calls — without the cringe.
 
6pm CET / 12pm EST
 
find out more and register here: dmstocalls.darrengibb.com

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I post about all things LinkedIn, AI and Digital Marketing.

How many of the following non-buyers...

Are you STILL wasting your time with? 

They feel like progress. 
You tell yourself "at least I'm getting calls booked!"
 
But underneath, you sense - even before getting on a call - that this person is never going to convert.
 
Because they never do.
 
The problem isn't that they exist.
It's that you keep feeding them your time.
 
Here are the Infamous Four:
 
🧠 THE BRAIN-PICKER → Sees you as a peer. Never the expert. 
↳ "Could we get a quick chat so I can pick your brain about something?"
 
🪟 THE WINDOW SHOPPER → Likes everything. Your biggest fan. Never responds to DMs. 
↳ Browsing, not buying.
 
🦵 THE TYRE KICKER → Books calls. Asks questions. Loves "working together." Never ready to.
 ↳ Wants to feel productive without committing.
 
🙍‍♂️ THE LONELY FOUNDER → Long calls. Tells you everything. Deep shares. Deeper pain. No budget.
↳ They'll send you a Christmas card. Never a payment.
 
I guarantee you've had them all.
(I went through a dark period where I attracted all four like a magnet.)
 
And here's where it stings: It's your fault.
 
Not theirs.
 
You haven't filtered them through your DMs. 
You got excited and let them book a call without real qualification.
 
That's 3-5 hours a week on calls that were never going to close. 

At only $600/hour, that's $120,000+ a year in wasted opportunity cost.

Yep. Read that back again.
 
Here's a quick filter you can use today: 

When someone says "Can we hop on a quick call?" - reply with: 
"What specifically are you trying to solve?"
 
If they can't name it, they can't pay for it. 

The Infamous Four can't answer that question clearly. 
Ever.
 
This will help you out until next week.

On Monday 26th January, I'm showing you the full framework that filters these four before they hit your calendar.
 
It's called FLAME:
 
• Find the issue
• Learn their attempts
• Aha Moment (break their false belief)
• Map the choice they can make
• Engage the call
 
Five DM messages. 

No more wasted discovery calls on someone who was never going to buy.
Only ones with those who can.
 
Monday 26th January. 6pm CET | 12pm EST. 
register here: dmstocalls.darrengibb.com
 
Let others rub their tummies. 

You've got deals to close.


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I post about all things LinkedIn, AI and Digital Marketing.

How Laura closed $560k on LinkedIn
 
(spoiler: it wasn't "POST MORE CONTENT!")
 
Laura is an experienced Executive Coach.
 
A glance at her content showed: 

→ Decent likes 
(sometimes from her ICP) 

→ Comments 
(mostly from fellow coaches) 

→ 'Thought leadership' topics 
(saying the same as everyone else)
 
But behind the content: 

→ Ghosted DMs 
→ "I'll get back to you later" 
→ "Can I just pick your brain..." 
→ Stalled conversations that felt warm but went nowhere.
 
Her target for the year was $500k.
 
So we installed my DM Framework.

(The same I'll unveil in 3 days (Jan 26th, 6pm CET | 12pm EST), 
No replay. 13 spots left.
Register here: dmstocalls.darrengibb.com)
 
We went back through those ghosted DMs. 
Through the proposals that got ignored.
 
One conversation she'd written off 4 months ago? 
Reopened with three messages. 
Closed at $280k.
 
Same expertise. 
Same market. 
Same positioning.
 
Different system.
 
Two weeks later, she messaged me:
 
"Darren, we need to revise the target."
 
My stomach dropped.
 
"That's now two closed deals totalling $560k. New target is $1M this year. Double that next year."
 
Her audience was already there. 
Her skills were already there. 

The system was what was missing.
 
The gap between her and you?
 
It's not talent. 
It's the layer you haven't installed.
 
 
PS
 
The question I'd ask yourself:
 
How many conversations in your inbox "went nowhere" that actually just needed a different approach?
 
That's what Monday is about.


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I post about all things LinkedIn, AI and Digital Marketing.

Everyone defines 'success' on LinkedIn differently.
 
Conversion to new business is a vital metric.
 
Your content gets saved and shared.
 
And your pipeline?
 
Flat.
 
The truth:
 
Visibility doesn't pay bills. 
Cheerleaders don't hire you. 
Likes don't book calls.
 
I see it constantly with coaches and consultants over 40 who've done the work:
 
Content thriving - pipeline empty.
Bookmarked and recommended - but never bought from.
Too proud to DM - still waiting for inbound to save them.
 
(Swipe through the carousel. Those who are ready will count how many describe you.)
 
Each sign comes with the fix.
 
Not theory. 
Not "try posting more."
 
The actual shift that turns attention into action.
 
If you recognise more than two?
 
That's not a content problem - it's a conversion problem.
 
I built a framework to fix exactly this.
 
Live session. 
January 26th. 
6pm CET | 12pm EST.
 
1 hour. 
My DM Framework. T
he exact sequence to turn conversations into calls.
 
18 spots remaining.
 
Sign up here: dmstocalls.darrengibb.com



PS
Want a more in-depth explanation of how to solve these signs?

DM or Comment below "GIMME DEPTH!" and I'll send over a guide I've just finished putting together to help you fix this faster 🙌


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I post about all things LinkedIn, AI and Digital Marketing.

5 signs you look successful on LinkedIn

Here's why DM scripts and automations fail:
 
They book bad calls with the wrong people.
 
Chances are you use them because you don't know what to say. 
(That's ok - it's an art, seriously.)
 
But following a mundane script attracts mundane people:
 
The Tire Kickers. 
The Freebie Collectors. 
The "Can I Just Pick Your Brain"-ers.
 
And because scripts don't book many calls, you get desperate. 
You accept anyone because it feels 'productive'.
 
I know this because I was there.
 
Spamming 100+ people per day. 
Offering bullshit lead magnets no-one asked for. 
Overexplaining everything, hoping to look like an expert.
 
It doesn't work.
 
So I built something different.
 
Not scripts. 
Not automation. 
A system that lets you sell with dignity.
 
On 𝗠𝗼𝗻𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟲𝘁𝗵 𝗮𝘁 𝟲𝗽𝗺 𝗖𝗘𝗧 (12pm EST), I'm opening up to my network a 60-minute session where I'll walk you through:
 
→ The 7-8 message path from stranger to booked call 
→ How to qualify in DMs so you stop wasting time 
→ Why "nice chats" don't convert (and what to do instead) 
→ The phrases killing your deals
→ How to get calls booked.
 
This is for coaches, consultants, and fractional service providers who:
 
✓ Post consistently but aren't booking enough calls 
✓ Know they should be DMing but find it... uncomfortable 
✓ Want a system, not a script
 
Looking for copy-paste templates and automation hacks?
 
Walk on. 
They're not here.
 
I'm teaching skills, not painting by numbers.
 
𝗠𝗼𝗻𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟲𝘁𝗵. 
𝟲𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 
𝗙𝗿𝗲𝗲.
 
Sign up here: https://lnkd.in/eFRg8P6K 

🗣️ Let me know in the comments:
👉 What's your LEAST favourite type of DM to receive which makes you 🤢🤮


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I post about all things LinkedIn, AI and Digital Marketing.

New Year's Resolutions...

How many of us have already broken them?

I personally don't set them.

They feel like a 'nice to have' rather than anything else.

I don't even really set myself goals either.

(yep, cue the productivity 'experts' coming for me).

Shit just kinda gets done and happens.

Perhaps I've always felt that I might fail them.. So what's the point in making them
(which is completely against my competitive personality).

But this year, I've decided to go against my own beliefs.

And make some big ones.

A few non-negotiable business ones.

One HUGE one I want to make happen.

And a few 'nice to have' personal ones.

5 in total
(see comments for one or two).

And since I have literally just made them, 
I haven't broken ANY of them (yet 😈).

Oh, and I'm back after Christmas, New Year's and a few extra days.

Hi. 👋

Some of you reading this will be feeling guilty for taking time off LinkedIn.

You know, actually living your lives rather than grinding against a seemingly unforgiving algorithm.
(shame on you).

Don't.

You needed it.

If you're like me, you worked your arse off last year - you deserved time to recouperate, rejuvenate and prepare for the year ahead.

(and anyone who tells you "there are only 51 weeks left in the year!!!!!!!!" also need a break).

But now the work starts.
The passion.
The grind.
Hard work.

Cos we've had that break, right?

Now, let's get to it. 💪

🗣️ Let me know in the comments:
👉 Did you take a break or grind it out?
👉 Have you made any resolutions you're going to keep? 😜

"I got 212 leads from one post!"
 
"I booked 87 calls this month!" [COMMENT!]
 
Yeah. 
Those posts are flooding your feed.
 
Here's what they're actually doing:
 
Manufacturing FOMO.
 
They KNOW you're struggling to book even 1 call a week. 

So they slap "AI" and "Agents" onto the front of it, 
And compound your fear that you just don't know what you're doing.
 
It's bullshit. 
And no-one's calling it out.
 
So let me ask you:
 
Out of 212 "leads" - how many are your ICP? 
How many are qualified? 
How many have a problem you can fix? 
How many have the budget to do so?
 
And those 87 calls... 
How are you fitting them into your calendar? 
How many are tire-kickers?
How many ACTUALLY convert?

Those as the numbers you never see.
 
After reviewing 15,000+ DM conversations with clients and working with over 150 of them 1:1, 
I don't need 87 calls a month.
 
I need 3-5 with the right people.
 
And I get to choose who those people are.
 
So the next time you see a hype post with massive claims, zero proof, from someone who doesn't even serve people like you...
 
Just remember:
 
Even if those numbers were real - and they're not - you'd still be sifting through a mountain of garbage to find one person worth talking to.
 
That's not leverage. 
That's desperation dressed up as automation.
 
Let the kids chase manufactured volume. 
The adults are working on conversion.

🗣️ Tell me in the comments
👉 What are YOUR first thoughts when you see those posts? 🤦‍♂️


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I post about all things LinkedIn, AI and Digital Marketing.

Every 'just circling back' I sent?
 
Another dead deal in the DMs.

"Just checking in!"
"Did you see this message?"
"Just making sure you saw this..."

Or, the most needy, most cringe.

"Just bumping this up!"

We've all done it
(more times than we care to admit).

I used to tell myself, "at least I'm following up!"

But in actual fact, I was killing a deal dead in the water.

Before it even had a chance to happen.

The moment you use phrases like this, you surrender your frame.

You are no longer the prize to be won.

Your energy becomes needy.
Insecure.
Desperate.

And they can smell it a mile away.

This energy puts them in control - and you lucky to receive a response.

Here are two plays I use to counteract being ghosted.

1️⃣ Find a recent post of theirs, comment on it, wait for a response and then re-open the conversation.
↳ No need reference what they ghosted you about - come back to that later by reframing it.

2️⃣ For one last throw of the dice, call it out directly and be prepared to exit gracefully.
↳ "Hey [name], I appreciate things get busy - no worries. Is this conversation worth continuing, or shall we leave it?

Either way, your frame stays intact.
 
I've had ghosts come back weeks later and book calls - simply because I didn't chase.
 
And the ones who don't? 
They were never going to buy anyway.
 
Let the gurus keep bumping. 
The adults offer one chance - and move on.


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I post about all things LinkedIn, AI and Digital Marketing.

LinkedIn Gurus still preach the same broken playbook.

This is why you're getting likes, but no clients 👇

So many follow the 'content playbook' on LinkedIn:
"Just post"
"Tell stories!"
"Be consistent!"

Over time, they begin to get some engagement.

Justin knew this - "I was getting profile views and engagement on my content, but struggling to convert them into clients".

We changed this within a couple of weeks and got them converted.

You see, engagement feels good.
You feel seen.
You feel people see you as an expert.

But when you dive into that engagement, it's usually:
Industry peers hoping you'll also support their content.
Lots of fluffy comments, boiling down to "great post!"
AI bots and comments 🤦‍♂️

A consultant I was recently on a call with told me honestly:
"I'm crushing it on the outside... But crumbling on the inside".

I hear this every week on calls. 
Same story. 
Same frustration. 
Same confusion.

I recognise it because I lived it early on.

Content thriving.
Business dying.

Yes, content does the heavy lifting.

But without strategy
(the Oprah quotes don't work)

Without direction
(not talking about toxic bosses every day)

And without a conversion process
(honestly, no-one cares about your billboards)...

Then it's nothing more than performative theatre.

And every week you spend performing is another week funding an expensive hobby.

This content 'process' is your bottleneck

Posting for your peers rather than prospects makes for unpredictable months.

And not knowing how to read the right signals from the right people keeps your calendar empty.

The gap isn't your content. 
It's what happens after.

If you're here just to "network" and "build a community", please, follow this 'process' 👆

But those who are selling their services need to convert.

The Guru says: "Trust the process, keep posting"
Adults know: "Engagement without conversion is an expensive hobby".

Who you choose to follow will determine your success here in 2026.


___________________
Click here to follow --> Darren Gibb 

💾 Save to come back to later
♻️ Repost to help someone in your network

Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

You're now 26 days into Q1.
 
Pipeline full? Great. Stop reading.
 
Still here?
 
Then let's talk about why your content is working, 
but your revenue isn't.
 
You're posting. 
Getting likes. 
Maybe even starting DM conversations.
 
But the calls aren't coming.

Every conversation that ghosts. 
Every thread that goes cold. 
Every "let me think about it" that never comes back.
 
That's not bad luck. 

That's a system failure.
 
Here's what I've seen fix that:
 
→ Steve: 40% → 80% connection rate. 4 new clients. Constant pipeline. 
→ Nathan: 10+ clients from LinkedIn in one year. Zero before. 
→ Maartje: 8 clients in 10 weeks. After years of inconsistency. 
→ Andy: $20k in month 1. $70k+ by month 3.
 
Same platform. 
Same effort.
 
Different approach in the DMs.
 
Today at 6pm CET | 12pm EST I'm breaking down exactly where deals die in the DMs - and the moves that bring them back.
 
No replay. 
No recording.
 
Also picking 10 people for a live DM Audit this week. 
Your conversations. 
Shared screen. 
Line by line.

Only available to those on the call.
 
Find out more here: https://lnkd.in/eFRg8P6K
𝟰 spots left.
 
One hour. 
Might fix your Q1.

What have you got to lose?

Jenny Gonzalez, Nikki Richmond FCA CTA and 4 other attendees

The Art and Tech of sending LinkedIn DMs [link in comments]

I talk a lot about DMs.

Come along and hear me talk more.

Also, take a look at the tech I've been using for my LinkedIn DMs which means I never miss a thread (cos we all know the native LinkedIn inbox sucks...).

No nonsense, no bs - and a great introuction to my webinar on Monday where I show you my DM framework (dmstocalls.darrengibb.com if you've not already signed up for that).

View company: Thought Leadership Branding Club

The Art and Tech of sending LinkedIn DMs

If you’ve ever stared at the LinkedIn “Message” box thinking…

“I don’t want to sound salesy… but I do need to start conversations.”

You’re not alone.

Most DMs fail for one reason:
They feel like a transaction, not a relationship.

That’s why we’re doing this livestream:
“The Art and Tech of sending LinkedIn DMs”
with Bobby Umar, Mitchell Tan, and Darren Gibb

Friday, January 16, 2026 — 11:30am ET

What you’ll walk away with:
✅Practical guidance you can apply immediately
✅Real examples (not theory-heavy frameworks)
✅Clear language you can adapt to your own voice
✅A balanced view of both the art (human nuance) and the tech (systems, structure, efficiency)

Bring one DM you’re about to send. We’ll give you better words and a better structure.

#LinkedIn #SalesLeadership #MarketingStrategy #Recruiting #BusinessDevelopment

Christopher Carew, Jake Erickson, MBA and 36 other attendees

LeeAnna Stock-Luoma  RD, LD, CD, CDCES 🇺🇸

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

You're not a content creator. (Phew!!) 

You're a business owner leveraging content to grow your business.

2 very different ways to approaching LinkedIn.

You don't need to post daily. 
Chase the algorithm. 
Or become someone you're not.

You need conversations that turn into relationships that turn into revenue.

I'm on LinkedIn to help you get off LinkedIn.
The platform isn't the point. The relationships are.

That's what fills my cup AND my bank account.

---

Hi, I'm Natasha. 🙌

New mom. Breadwinner. Introvert who hates cold outreach.

I built my business to half a million in 2 years. All because of how I show up on LinkedIn.

Not by being loud. Not by gaming the algorithm. Not by sending soul-destroying pitch slaps in the DMs.

By building real relationships.

I've been "doing LinkedIn" for 10 years - as a scrappy sales rep who hated cold calling, running sales at Forbes Books, to now growing my own business exclusively through this platform.

I teach founders and executives to do the same.

---

Who is this for?

6-figure founders who've built something real.

You're good at what you do. Clients stay, refer, and thank you.

But on LinkedIn? Oddly invisible.

Your competitors aren't better. They're just louder.

The issue isn't confidence. It's knowing what to say and who to say it to.

---

Through my REALationship Growth Method I help founders go from respected offline to recognized online - without becoming someone they're not.

No hacks. No volume tactics. No influencer cosplay. 👀

Real outcomes:

→ Josie closed 3x 12 month contracts from one event
→ Michelle landed two $30k speaking engagements in three months
→ Dr. Ashley secured two speaking gigs in two weeks plus a five-figure client

If LinkedIn feels like noise, performance, or a mild existential crisis...

You're exactly who this is for.

DM me "LFG" and let's chat. 💜

Natasha Walstra

It's LinkedIn official: I'm the Founder of the REALationship Growth Method.

After a decade of learning LinkedIn - as an SDR, sales leader, and now business owner - it turns out there's a method to my madness.

It's the REAL way to grow on LinkedIn.

I never set out to build a cohort + community. But that's exactly what this is.

I'm excited for what's to come. The doors that will open. The connections that will be made.

Endless opportunities are waiting for everyone who joins.

You just have to raise your hand and say, "I'm in!" 

DM me "LFG" for deets!

You’re not a content creator. Good. You don’t need to be | LinkedIn strategy for business owners, not influencers | Filling February cohort - ask me about it! 🙌

Hey LinkedIn... I'm one of the good guys! 

I just spent the weekend in LinkedIn jail for "automated activity." 

I'm a LinkedIn strategist who teaches people to show up authentically and build real relationships. 

Anti-automation is literally my thing.

And I’m getting flagged?!

Did I have too many tabs open because I actually view profiles before accepting connection requests? 

Did I send too many DM’s from the post I was tagged in with a bunch of other people?

No explanation. No appeal process. 
Just a 24-hour lockout and a vague warning.

Meanwhile, my DMs are flooded daily with actual bots, fake profiles, and automated sequences.

I'm all for enforcing the rules.

Go after the spammers.
Get rid of the fake engagement pods. 

But kicking someone out who's bringing more people TO this platform and teaching them to use it the right way? While the real offenders run wild? 

What in the actual pitch slap is happening here?

This is my business - how I provide for my family...

Make it make sense! (AND what I need to do to make sure this doesn't happen again?!)

P.S. This made me realize it's probably time I start paying attention to other platforms. Where else are y’all hanging out? Threads? Substack? Please don’t say Tik Tok….

You’re not a content creator. Good. You don’t need to be | LinkedIn strategy for business owners, not influencers | Filling APRIL cohort - ask me about it! 🙌

From 0 to a multi-6-figure business in 2 years.

That journey started with one Entreprenista meeting.

And today, I'm excited to host their Office Hours to share how members can turn LinkedIn into their best business growth tool, just like I did, just like dozens of my clients have.

When I joined Entreprenista in October 2023, I didn't even have a business yet. 
I was planning to maybe launch "someday."

But after my first Member Connect, I was so inspired by the incredible women I met, I started wondering:

"Why am I working for these idiots? I could totally do this on my own!"

A week later, literally, I signed my first client and never looked back.

This community has been everything and more:

— Professionally: I've 100+x'd my investment
— Personally: Made the best of friends

(And the only ones who truly get me and the crazy entrepreneurial + mamahood journey I'm on!)

Office Hours is member-only - so if you've been thinking about joining, today's the day! 🥳 

Here's the link to join: https://lnkd.in/ePXMQWXY

Would love to see you there! 

___

P.S. Last time I hosted this in March, I was SO nervous I had a migraine days before and days afterwards. This time? I'm just excited  (even though I just saw 319 people RSVP'd!! 🙈) - It's going to be FUN! Woop! Woop!

I had a vulnerability hangover after my last personal post/newsletter.

You know the feeling. Hit publish. 
Immediately think, "Sh!t. I can't believe I said that."
Wonder if you shared too much.

But, I'm glad I did.

→ Top performing post with 103 Profile views?!
→ More comments than ever
→ DMs from people I hadn't heard from in months
→ 20+ Email responses from my newsletter

Saying things like: how they feel seen, gave them hope, are in the thick of the same thing and now feel like they can get through it, too...strengthening those relationships. 

→ Oh, and I closed 2 clients directly from it..over the holidays..when I wasn't working.

Personal stories are essential to showing up on LinkedIn.

Even when it's hard.
𝘌𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 when it's hard.

My filter?

I always ask: Why should they care?

It doesn't have to relate to my business. But there has to be a reason for them to care.

If I can't answer that question, it probably does belong on Facebook (or more likely not on the internet at all!)

That's the difference.

Personal doesn't mean random life updates.
Personal means human connection with purpose.

___

This year, I'm really going to embrace this even more. I started to share more stories in the last few months and it's made such an impact on my business and relationships. 

In a 'sea of ai-generated sameness' your story is what makes you uniquely YOU.💜

Your "Great event!" post is a participation trophy.

And nobody cares about those.🙊

They care about what you learned. Who you met. 
What's changing because you were there.

But most people treat events like this:
Show up. Take photos. Post "So inspired!" Move on.

That's not a content strategy. 
That's proof of attendance.

What actually works?
𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲𝗻'𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁.

Your network doesn't need to know you attended.
They need to know what they missed.

That's the difference between "look at me" and "let me share something valuable."

One gets scrolled past.
The other starts conversations.


P.S. The # has died on here...except for events!  Tip: search the event # days before the event to connect with other attendees, speakers, exhibitors etc. You'll go to the event and people will already know who you are.

P.S.2 Yes, I used to write about 3d printed digital dentures. #TalkDentureToMe 🦷 2018 baby.

This might sound bad.

But Tuesday was the first time I was excited for my cohort workshop. 🫣

Until this week, it's been: "I know I'll enjoy this once it starts!" 

This time, though?
An hour before the call, I caught myself thinking:
"𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘰𝘶𝘳 𝘨𝘰𝘦𝘴 𝘧𝘢𝘴𝘵 𝘴𝘰 𝘐 𝘤𝘢𝘯 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘤𝘳𝘦𝘸!"

Wait. What?! 👀

Some context:
I've already run a full cohort.
Started my second one.
And love this work.

But every single time before a call, I get nervous.
That tiny voice: "𝘐'𝘮 𝘯𝘰𝘵 𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩 𝘵𝘰 𝘳𝘶𝘯 𝘢 𝘤𝘰𝘩𝘰𝘳𝘵."

And then EVERY. SINGLE. TIME. afterwards?
"Oh right! This is why I do this!"
Energized. Pumped. 
Already looking forward to the next one.

My pre-call brain was lying to me. For months.
The nervous feelings were never the truth.

The post-call energy was.
It just took my brain a while to catch up.

So if you're dreading something you know you actually love once you're in it?

Keep showing up.
Your brain will eventually get the memo.

P.S. This applies to posting on LinkedIn, too. 
The dread before hitting publish? Probably a lie. 
The feeling after you do it? That's the truth.

I did it - I took the holiday break off LinkedIn.

And it was actually really hard.

Which probably sounds crazy to most of you, right?

(It does to me even, honestly).

But, how cool would it be to get to a point where instead of it being a challenge to post once a week...

You actually have to force yourself NOT to post?

Despite having days of content ready to go?
Despite being available to post?

I don't even consider myself a content creator. (I know, I'm in denial.)

But that's kind of my point.

With the right mindset, systems, and strategy - LinkedIn becomes second nature.

You stop dreading it.
You start craving it. (or for sure have major fomo)

And then you build a pipeline of people who already know, like, and trust you.

That's when the real magic happens.

Not when you post more.
When posting stops feeling like work.
That's when LinkedIn actually starts working for you.
___

P.S. If you’re ready to stop forcing your LinkedIn strategy, I’ll show you how to make it flow...I've got just a few spots left for my February cohort... wHaT sAy YoU? 👀

I've made 11 introductions in the last two weeks.

(want to be next? see below👇)

Those 11 intros don't even include: 

→ The ones still in "asking both parties" mode
→ The 2 podcast guest referrals I made
→ The connections happening organically in my community

Every single one is a trust deposit.  

This is what building a business actually looks like.

Not more followers.
Not more impressions.

→ Relationships.

"Your net worth is your network" isn't just a catchy phrase.
In this trust recession, I'd go as far as saying it's essential for business survival.

People don't trust ads anymore.
They don't trust cold outreach.
AI has made it hard to know what’s real. 

But they do trust referrals from people they already trust.

So I've got a challenge for you:
Make 5 introductions this month.
Be intentional about it. 

Think about:

→ Who in your network needs a service you know someone provides?
→ Who would genuinely vibe if they met?
→ Who's looking for exactly what someone else offers?

You probably already know these people.
You're just not connecting the dots for them.
So...start · connecting · those · dots...

Your network gets stronger. 
Their networks get stronger. 
Everyone wins.

That's the compound effect of real relationships.

And if you don't know the right person? Let's start here...

𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼?

Drop it in the comments. ⬇️

Let's start this week by expanding our networks right here!


_____

P.S. Seriously..do it! Tell us about yourself. 
Maybe you're exactly the person someone needs right now!

103 profile views from 1 post.

It wasn't a how-to.
It wasn't a framework.
It wasn't professional at all.

Why your "safe" content is holding you back.

(This is how you stand out in 2026 and bring new people into your orbit. 👇 )

AI killed the generic "5 Steps to do X" posts. Everyone can write professional content now. Which means no one stands out with it. So as I've been thi

Open article: 103 profile views from 1 post by Natasha Walstra • 2 min read

Before I post 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨, I ask myself:

"Could AI have written this?"

If yes, I delete it.

Everyone has access to the same AI tools now.
ChatGPT can "write" a "good" post in 30 seconds.
Your competitor used it this morning.

The how-to post is dead.
"5 ways to be more productive" 
"3 secrets to better leadership" 
"The framework that changed everything"

AI can generate those all day long.

What AI can't do:

Write about the time you hung up on a prospect twice and ran out of the office.
Describe the exact moment your brain went blank on a client call.
Share why you almost didn't show up to your own workshop.

Your mess is your message.
Your real experience is the only thing AI can't replicate.
That's your competitive advantage.

So here's the new rule:
If your content could have been written by someone who's never met you, it's not personal enough yet.

Use AI to amplify your voice, not replace it.

____

P.S. The posts I'm most scared to publish? Those are usually the ones that perform best. 

Fear is a signal you're onto something real.

4 months ago I was terrified to launch a group program.

(I launched anyway.)

Initially though, I couldn't stop the thoughts:

Who am I to lead a cohort?
What if no one signs up?
What if I mess it up?

(Got a 4-day migraine from the nerves.)

But, it rocked! 🪨

And today? Cohort 2 kicks off.

This time? Just excitement.

Funny what happens when you stop waiting to feel ready.

You build the thing. 
You learn as you go. 
You watch it become something you never expected.

I set out to teach LinkedIn strategy.

Turns out I accidentally built a community.

Business owners connecting. Referring each other. Celebrating wins together.

That's the part I didn't plan for.

And it's the part I love most.

I’ve got 2 spots left for my February cohort. 

Last round at founding member pricing (and the next cohort won’t be until April).

If I’ve peeked your curiosity even slightly, might be time we talked. 

What say you!? 👀

Let's chat: https://lnkd.in/ecAKhTAq

You're not a content creator.

You're a business owner leveraging content to grow your business.

These are two very different approaches to LinkedIn.

One will drain you.
The other will energize and empower you.

Content creators focus on:
→ The algorithm
→ Posting daily
→ Going viral
→ Impressions and reach
→ Likes and comments
→ Growing followers

Business owners leveraging content focus on:
→ Starting conversations
→ Building relationships
→ Attracting the right people
→ Turning visibility into revenue
→ Getting OFF LinkedIn and into real conversations

One is a hamster wheel.
The other is a growth engine.

One leaves you wondering "is this even working?"
The other fills your calendar with people who already trust you.

You don't need to go viral.
You don't need to post every day.
You don't need to chase the algorithm.

You need content that starts conversations.
And conversations that turn into clients.

That's it.

Don't force yourself into being a content creator.
Focus on building your business.


___

P.S. Phewww we made it through  the first real Friday of January! Great week but, TGIF, amiright!? 

How are y'all feeling about the start of the year so far?!

Don't expect inbounds on LinkedIn.
 
But with the right system? They'll come. 
 
My client was skeptical of all this. 

And honestly, I get it - he's in construction. 
Not exactly the industry you'd expect to crush it on LinkedIn.
 
But here's what we did:
 
1. We optimized his profile 
→ to speak directly to his ideal clients. 

2. He started creating content 
→ that showcases expertise, social proof, and a little personal touch. 

3. He began engaging with the right people 
→ to build relationships and get visibility.
 
It's chef's kiss.
 
Now he's becoming "the guy to talk to" in his space.
 
This is what good looks like. 
 
The crazy part? He just got started. 
He's only posted a few times AND 1-2x/week.
 
Imagine what happens when he's been doing this consistently for a year.
 
How many more opportunities do you think will come his way then?
 
The system works. 
Even in construction. 
Even when you're skeptical.
(𝘈𝘤𝘵𝘶𝘢𝘭𝘭𝘺, 𝘐 𝘬𝘪𝘯𝘥𝘢 𝘭𝘪𝘬𝘦 𝘪𝘵 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭, 𝘴𝘰 𝘐 𝘤𝘢𝘯 𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶 𝘸𝘳𝘰𝘯𝘨! ;)
 
You just have to trust the process long enough to see it.

____

P.S. This is exactly what I mean by, "I'm on LinkedIn to get off LinkedIn." 

When you embrace that, real magic happens here, just like it did for my client.

Want help building YOUR system?

DM me "Skeptic" for deets.

Feeling skeptical about LinkedIn?

You're not alone.

"I don't have time to post every day."
"I hate social media."
"LinkedIn doesn't work for my industry."
"I've tried it. Nothing happened."

Most of my clients said the exact same thing.

Now they're booking calls, closing deals, and getting speaking engagements.

Same people. Same skepticism. Different results.

The difference? The right system.

Today's newsletter breaks down:

→ The 4 biggest objections I hear (and why they're wrong)
→ Real results from real clients who didn't believe it either
→ The 3 P's that make LinkedIn actually work

Check out this week's, Own Your Voice! 

P.S. A little skepticism is good...we're in a trust recession! People are getting burned left and right. I get it. Good luck trying to sell me something right now 🙊. But what gets me trusting people more? Real stories, real results. Take a peak for those wins! 😎

On Wed, we had our first guest speaker at the REALationship Growth Method 

(Yep, we're having experts come in now.)

Melissa Glick joined us to talk about her ACED method for sales conversations.
And let me tell you - the energy in that room!

We had a full house, I invited cohorts 1, 2, AND 3 (which doesn't even kick off until next month!).
Plus my 1:1 clients.

Yes, sales is my background.
But my 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 is business development and personal branding.

So bringing in someone like Melissa who lives and breathes sales conversations?
20+ years in sales. $50 million closed in her lifetime.
Built and sold a multi-million dollar tech company.

I'm not holding that back from my people.

There was so much good stuff, I almost feel like it's a crime to share it publicly.
(So you should maybe check out her next cohort kicking off in March!)

But what I 1000% agree on:
Sales shouldn't feel like sales. It should feel like coffee with a friend.

Can sales actually be fun?
Yes. Yes, it can.

Oh, and guess where I met Melissa?
LinkedIn. In the comments. 2 years ago.
That led to DMs. Then a call. Then my podcast. Then collaborations.
Now she's teaching my community.

This is what building real relationships looks like.

_____

P.S. Curious to learn more about the REALationship Growth Method?

DM me "LFG" for deets.

There's no playbook for building relationships through screens.

We're the first generation doing this. 
It's no wonder it feels awkward.
But, fortunately, you might not actually need new skills. 
You just need to translate the ones you already have.

We're writing the playbook now. 
This week's newsletter is a chapter.

Check it out 😎

Before we dive in, I have a favor to ask. This past weekend I was thrown in LinkedIn jail. (Read more here.) It was unsettling for a lot of reasons - 

Open article: The skill you need to not feel salesy on LinkedIn (+ a favor to ask!) by Natasha Walstra • 3 min read

The skill you need to not feel salesy on LinkedIn (+ a favor to ask!)

taplio

The Battle

Darren Gibb

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance ScoreDarren Gibb's LinkedIn Performance

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darren Gibb

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Gibb's LinkedIn Performance

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren Gibb's LinkedIn Performance