There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of December 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Stop promoting your company and offering on LinkedIn. It’s cringe and this isn’t the place for it. Show up, deliver value and all will come inbound. Seriously, don’t ask for anything. The lead fairy will just jump right into your DMs and revenue will abundantly flow.

See how delusional that sounds?

Listen. 

I’ve had people laugh at me for repping my logo. 

I’ve had people shame me for talking about how I help my clients. 

I’ve had people say I post too much about my offering.

Just bizarre. 

If you work for a big company and rep your logo, no one has an issue. 

If you work for a big company and share a case study, everyone praises it. 

If you work for a big company and talk about your products, no issues. 

The irony. 

My CTA:

Wear your dang logo.
Share those testimonials. 
Speak of your offer often. 

And do it without apology. You owe it to yourself and to your future customers. 

Some offerings I have right now:

1:1 Coaching (4 session max)
Team Coaching (in person and virtual)
Group Coaching (18 spots left for February)
Speaking (this is getting real real fun)
Retainer (1 spot left for this, launching in March - details in my featured)

And might just launch a global in person event here soon, inviting all 2500 humans coached since leaving corporate and starting Darrenmckee.co 🤷‍♂️

LinkedIn & Social Selling took me from the mailroom to the boardroom in 10 years | Founder of Darren McKee Co. & 531 Social

No alternative text description for this image

Out of the last 2,154 days, I've shown up and posted here on 2,151 of those days. 

After coaching 2500 people over the last 700+ days, I can tell you that the opportunity we have right in front of us can change your entire life in a short period of time. Truly, have never seen this platform like it is today. It is inning 2 on LinkedIn.

I normally tell you things to do that would accelerate your impact but today I am going to list 4 or 5 things NOT to do because I think most people don't understand what is considered catastrophic to a creator here.

1 - Being Hyper-Niche & Looking the same daily 

Let me explain. I love niche content, I really do. But if you are only known for that one singular thing then you will struggle to break out and you will have to be top 5% in that niche to capitalize. 

As far as the looking the same daily, yea that is my big one. I call this moment in time, the "bored and fast time." This simply means that people get bored with you faster than they ever have so you need to look different daily to shock your feed. You want them to not know what to expect from you and keep them on the edge of their seat!

This also means sharing short form, long form, pictures, videos, etc - have to create for all sides of the brain.

2 - Building a tight knit community of loyal peeps

This is one that I see absolutely destroy new creators because they think this is the way to grow while in reality it is the way to stall all growth.

Engaging with 1st degree folks, same people daily even going as far as saving profile pages in different tabs to get notified. 

Then, you wake up and you are in a 1st degree vortex which means you are hanging with like .000001 % of the platform and that won't let you grow. 

Go meet 2nd and 3rd connections and have some fun and get out of your bubble. 

3 - Creating fire content but not using the entire platform

This one is what most founders and c-suite leaders I work with struggle the most with.

Just because your content is good, does not mean people will engage. It is unfortunate but LinkedIn is a reciprocity social media platform, you have to give in order to get - no one cares about your title.

What I mean by this is, commenting on others content, responding to your comments, sending dms, dropping recommendations, introducing people to each other, teaching people through your content, etc. 

4 - Crazy formatted content with bolding, emojis, italics and other things that look non native to LinkedIn. 

This is one I have been watching for the last year and have a good amount of data on. 

The people consuming your content want to feel like YOU wrote it vs an outside tool or Ai so you immediately lose trust when it doesn't look normal. Your community starts to look elsewhere, and your impact dwindles. 

5 - Extensions, tools, automation (self-explanatory)

Why am I sharing this?

Just felt like helping you learn what not to do vs what to do. 

Go let this place change your life. 

darrenmckee.co

John Moore👂🏼🤟🏼

Co-Founder @ Heare / hearebros.com / Building the 🌎’s most accessible brotherhood / Men’s mental health awareness / I am here to hear. 📍👂🏼/ Creative Director / Brand Builder / Muralist / Dad x 4.5

As the Director of Content & Creative at 47G, I lead creative and brand strategy efforts to tell the story of Utah’s growing aerospace, defense, and cyber ecosystem. I get to showcase the groundbreaking work of our partners-industry leaders like Northrop Grumman, Hypercraft, and Fortem Technologies-who are shaping the future of space, aeronautics, and national security.

My background spans branding, content strategy, and experiential marketing. I’ve consulted on brand identity, photography, and social media strategy, helping companies refine their presence and connect with their audience. 

I also have experience in transformational facilitation, using experiential therapy and coaching techniques to create meaningful change in individuals and organizations.

I thrive at the intersection of creativity and strategy, crafting narratives that inspire, engage, and drive impact.

No. 9 Design Co. is an independent design studio based in Utah, creating world-class brands and inspirational experiences.

⚜️ I will create a world-class logo & brand identity for you.
🖼 I will design and paint you a space-altering custom-designed mural.
👕 I will design graphics for apparel to help complement and further your brand mission.

If you’re still complaining about your LinkedIn feed, I can’t wait to tell you this:

Your feed is allll on you! 

You get to control it! 

Some people say LinkedIn is boring or lame or whatever. And they’re probably right because they choose to follow people with boring or lame content.

Here are some of my favorite accounts to follow that make LinkedIn human, fun, or just real:

Heather Nemelka  
Benjamin Barnes 
Kory Stevens  
Morgan Snyder  
Jackson LeMone  
Caleb Whittle 
Gerritt Vander Linden 
Konner Welch  
Collin Strachan 
Ian M.  
Colin Stroud  
🏴‍☠️ Bill Yost  
Josh Rangel 
Lindsey Ivie 
Cutler Castillow 
Chipper Whatcott 
Tiger Joseph 🐅 
Luke Mangan 
Aidan Brannigan  

And of course these incredible people pictured in the picture that have been showing up for years and giving so much value and love:
Mitch Whiting 
Nichole Harrop 
Darren McKee 
Ryan Boswell  
JUSTIN BREY 
Levi Lindsay  
Paul Shin 🌮 
Tim Perreira 
Bryan Sagray  

Who would you add in the comments that you always appreciate showing up in your feed?

John Moore

Marketing & Creative @ 47G // Founder & CMO @ Heare // 4x Founder ⌁ Creative Director ⌁ Top 200 Podcast Host ⌁ Speaker ⌁ Mental Wellness Facilitator ⌁ Husband + Dadx5 ⌁ Believer

You may be sick of calling your boss “boss” or “jefe”, so let me give you 15 alternatives that are sure to impress:

🧀Big Cheese
💪🏼Fearless Leader
🧿Overlord
👑Your Majesty
⚙️Grind-Master
👨🏻‍✈️Captain
🪬Sir/Lady Oracle
🧎🏻‍➡️My Lord/Lady (but in a Peter Pettigrew to Lord Voldemort kind of way) 
🧙🏼‍♂️Headmaster
👨🏻Head Honcho
💪🏼Chief Gains Officer
🚢Commander 
♾️Legend
🐕Big Dawg
✍🏼Commissioner

What are you using? Please add to this list.

If you are in pain or suffering, it is essential that you create.

Write; paint; draw; cook; mow the lawn; do an ugly craft; sing; write poetry; come up with a hypothetical business; plan a trip you may not ever go on; make a font; plant a flower; put your hands in the sand; write down an idea; sew something…

It doesn’t have to be a masterpiece. 

And if you don’t know how to do something listed above, start learning how to do it. 

The biggest lie you’ve been told is that you’re not creative. You just stopped working that muscle because someone may have told you weren’t creative, because they didn’t understand that we’re all born creative.

And while your creation doesn’t have to be a masterpiece, I want to note that some of the greatest masterpieces have been born from pain and suffering. 

Hamlet 
by Shakespeare
(*sidenote, see the movie Hamnet. 10/10)

I Saw the Bells on Christmas Day
By Henry Wadsworth Longfellow
( after his wife burned to death and his son was severely wounded in the war)

Honestly anything from Adele (the Queen)

Starry Night 
by Vincent Van Gogh 
(Painted while institutionalized for mental illness)

Man’s Search for Meaning
by Viktor Frankl
(Literally from a concentration camp)

Do not waste your pain by not processing it in some way. Give it meaning and purpose. Let it serve you!

If you are in pain or suffering, it is essential that you create.

What do you like to create when you’re in pain? 

——

📮Please share this if it resonates.
(Image from the movie Hamnet. IYKYK!)

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The Battle

Darren McKee

John Moore👂🏼🤟🏼

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taplio

The Battle

Darren McKee

John Moore👂🏼🤟🏼

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren McKee's LinkedIn Performance

Performance ScoreJohn Moore👂🏼🤟🏼's LinkedIn Performance

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Performance ScoreDarren McKee's LinkedIn Performance