There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of December 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Stop promoting your company and offering on LinkedIn. It’s cringe and this isn’t the place for it. Show up, deliver value and all will come inbound. Seriously, don’t ask for anything. The lead fairy will just jump right into your DMs and revenue will abundantly flow.

See how delusional that sounds?

Listen. 

I’ve had people laugh at me for repping my logo. 

I’ve had people shame me for talking about how I help my clients. 

I’ve had people say I post too much about my offering.

Just bizarre. 

If you work for a big company and rep your logo, no one has an issue. 

If you work for a big company and share a case study, everyone praises it. 

If you work for a big company and talk about your products, no issues. 

The irony. 

My CTA:

Wear your dang logo.
Share those testimonials. 
Speak of your offer often. 

And do it without apology. You owe it to yourself and to your future customers. 

Some offerings I have right now:

1:1 Coaching (4 session max)
Team Coaching (in person and virtual)
Group Coaching (18 spots left for February)
Speaking (this is getting real real fun)
Retainer (1 spot left for this, launching in March - details in my featured)

And might just launch a global in person event here soon, inviting all 2500 humans coached since leaving corporate and starting Darrenmckee.co 🤷‍♂️

LinkedIn & Social Selling took me from the mailroom to the boardroom in 10 years | Founder of Darren McKee Co. & 531 Social

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Out of the last 2,154 days, I've shown up and posted here on 2,151 of those days. 

After coaching 2500 people over the last 700+ days, I can tell you that the opportunity we have right in front of us can change your entire life in a short period of time. Truly, have never seen this platform like it is today. It is inning 2 on LinkedIn.

I normally tell you things to do that would accelerate your impact but today I am going to list 4 or 5 things NOT to do because I think most people don't understand what is considered catastrophic to a creator here.

1 - Being Hyper-Niche & Looking the same daily 

Let me explain. I love niche content, I really do. But if you are only known for that one singular thing then you will struggle to break out and you will have to be top 5% in that niche to capitalize. 

As far as the looking the same daily, yea that is my big one. I call this moment in time, the "bored and fast time." This simply means that people get bored with you faster than they ever have so you need to look different daily to shock your feed. You want them to not know what to expect from you and keep them on the edge of their seat!

This also means sharing short form, long form, pictures, videos, etc - have to create for all sides of the brain.

2 - Building a tight knit community of loyal peeps

This is one that I see absolutely destroy new creators because they think this is the way to grow while in reality it is the way to stall all growth.

Engaging with 1st degree folks, same people daily even going as far as saving profile pages in different tabs to get notified. 

Then, you wake up and you are in a 1st degree vortex which means you are hanging with like .000001 % of the platform and that won't let you grow. 

Go meet 2nd and 3rd connections and have some fun and get out of your bubble. 

3 - Creating fire content but not using the entire platform

This one is what most founders and c-suite leaders I work with struggle the most with.

Just because your content is good, does not mean people will engage. It is unfortunate but LinkedIn is a reciprocity social media platform, you have to give in order to get - no one cares about your title.

What I mean by this is, commenting on others content, responding to your comments, sending dms, dropping recommendations, introducing people to each other, teaching people through your content, etc. 

4 - Crazy formatted content with bolding, emojis, italics and other things that look non native to LinkedIn. 

This is one I have been watching for the last year and have a good amount of data on. 

The people consuming your content want to feel like YOU wrote it vs an outside tool or Ai so you immediately lose trust when it doesn't look normal. Your community starts to look elsewhere, and your impact dwindles. 

5 - Extensions, tools, automation (self-explanatory)

Why am I sharing this?

Just felt like helping you learn what not to do vs what to do. 

Go let this place change your life. 

darrenmckee.co

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Mike Pedersen

High Call-Volume Teams Lose 30-40% Output After Lunch | Between-Calls Performance Software That Makes Afternoons Perform Like Mornings | No Manager Intervention. No Training. No IT. No Workflow Changes.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

I spent an hour reading call center Reddit threads.

Reps aren't complaining about their CRM. They're not asking for more training. They're not asking for better scripts.

Here's what they're actually saying:
➡️ "We need 1-2 minutes between calls. This shit is not right."
➡️ "Back to back calls with no time to recover - even 5 minutes without one was rare, and when it happened I felt relieved."
➡️ "Our after-call time is 10 seconds. If we had 3-5 minutes between calls it would be way more bearable."
➡️ "Max allowed between calls is 4 seconds."
➡️ "I literally have 5 SECONDS between calls. It's hell."

The problem isn't the calls.
It's what happens between them.

Notice what they're NOT asking for: More coaching. More training. Better tools.
They need recovery between calls. That's it.

How long do we keep normalizing this?

🚫 A 100-rep team losing 30% output after lunch is burning $1.2M+ annually in wasted payroll. Same people. Same pay. 70% productivity.

Companies are paying for coaching platforms they don't use. Training programs they forget. Software they ignore.

🚫 Meanwhile, the actual problem costs companies $1.2M per 100 reps. Every year.

They pay for 8 hours, and get 5.5 hours of output. Every day. Every month. Every year.

➡️ 14-Day, contained tests. Your data. Your choice. Contact me if you want to stop normalizing this.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

30–45% annual attrition in phone sales. 20–40% afternoon output decline.

Every year. Every floor. Industry-wide.

If a manufacturing plant lost 35% of its operators annually and produced 25% less output after lunch, the operation would be shut down.

In phone sales, it gets a line item in the budget.

Detection would follow measurement. If afternoon throughput consistently runs 20 percent below morning throughput, that pattern would be identified, named, and quantified. Not absorbed. Not averaged away. Named as a recurring condition with a measurable cost. 

Nobody caused this. Nobody's proud of it. But everybody normalized it.

The question worth asking isn't who's responsible. It's why the industry stopped looking for a solution.

I wrote something every phone sales leader should read — and pass to their CFO.

Read it here: https://lnkd.in/gT8ssJaE

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