Curated Hue

As the CEO and Founder of Curated Hue, I've had the opportunity to bring together my skills in brand strategy, growth, mindset, and content creation to deliver exceptional results for our clients. With a focus on connecting brands to culture, I've overseen and directly contributed to projects that have elevated the profiles of A-list athletes and celebrities.

At Curated Hue, we pride ourselves on creating impactful experiences that resonate with consumers, amplify brand voices, and ultimately, boost ROI.

CEO and Founder

DarrylOmar

City Never Sleeps

City Never Sleeps is a multi-media, integrative lifestyle website and smart phone application geared towards trendsetters and information-movers within the lifestyle segment. The website and smart phone app jointly allow City Never Sleeps (CNS) to influence users within the digital, social media, and location-based application spectrum. This format offers clientele an all-encompassing branding, marketing, sponsorship, promotional, and/or advertising campaign platform funneled directly toward a coveted target demographic. City Never Sleeps hones in on the top venues, nightlife circuits, and elite dining establishments within the nation’s premiere, DMA cities.

http://www.cityneversleeps.com

Co Founder

Fort Lauderdale United FC

Head of Marketing and Brand

JIMMY BUTLER

- Develop business and social strategies and create marketing plans from concept design to 
   implementation.
- Maintain a high-level of interaction with partners and fan base through various digital 
   marketing channels.
- Ensure guidelines are achieved and implemented on all digital collateral.

Digital & Brand Strategist

Creative Problem Solver with over 15 years of experience in branding and digital marketing.

Darryl Campbell

Greenfly

Account Executive | Collegiate Partnerships Lead

Averaged 160% quota attainment over three consecutive quarters.

Enterprise Business Development Representative

The Post

The Post is a private membership network connecting professional & collegiate athletes turned business leaders.

Member

LaunchBreak

Ambassador & Founding Member

NBC Sports

- Advised Team USA athletes on social-first strategies that drive engagement and build fandom, resulting in increased engagement for athlete and NBC Sport channels
- Conducted quantitative analysis of social media engagement data to optimize and drive sustainable social strategies

Social Media Strategist  

Perelel

- Managed and owned all influencer gifting and partnership activations resulting in an average of 50K social impressions per week
- Identified new paid media opportunities in influencer and podcast space to support overall brand awareness 
- Supported remarketing efforts for customers acquired from retail partners 
- Participated in the development of social media strategy for key cultural moments to ensure the maintenance of brand positioning
- Conducted research to understand the addressable market and inform customer journey mapping
- Maintained organization of all internal databases

Partnership Marketing

U.S. House of Representatives

Congressional Intern (Office of Congresswoman Anna G. Eshoo)

SMU Mustangs

- Authored and published the weekly news release, “SMU2NFL,” highlighting SMU alumni playing in the National Football League (NFL), presented weekly at athletics Board of Trustees meeting 
- Conducted biographical research for university archives, producing profiles containing media appearances, new releases, and athletic and academic achievements of current and professional SMU athletes
- Managed and maintained athlete statistics and records with administrative privileges on the athletics website, updating individual sports press-kits (media guide) weekly and producing team rosters (smumustangs.com)
- Participated in interdepartmental meetings and brainstorming sessions for upcoming campaigns
- Edited press releases and the media commentator’s manuscript for football home games

Public Relations

Real News Public Relations

- Researched and presented current events and upcoming media trends to senior staff
- Podcast production: edited audio and video using Adobe Premiere and Audition, created thumbnails and graphics using Adobe Photoshop
- Operated and maintained podcasting and digital broadcast recording studio equipment and cameras
- Constructed email templates used to recruit prospective clients
- Created social media content for clients ranging from Texas State University Tarleton, Dallas based designers, political podcasts, and the NFL Alumni Association 
- Produced digital broadcast highlight reels using Adobe Creative Suite software
- Photographed and edited client headshots using Adobe Photoshop and Illustrator

Public Relations Summer Team Member

SIRE SPIRITS

Designed and personally worked with Curtis Jackson (50 Cent) to develop a brand campaign strategy for Sire Spirits' luxury Champagne and Cognac line. We developed ways to promote their Le Chemin Du Roi champagne and their Branson Cognac with the intention of increasing sales and brand recognition in the market.

Brand Campaign Strategy Intern-- SMU Faculty Lead

National Football League (NFL)

Created marketing and social media strategies to increase overall social media engagement on sponsored posts

Social Media Sponsorship Strategy-- SMU Faculty Lead

Working with Greenfly to transform how sports organizations activate creators and manage/create short-form content to amplify their digital presence. The Greenfly mobile/web platform leverages AI to automate content organization, collection, and distribution to free up staff time, foster seamless collaboration, and drive new revenue streams by turning content into powerful resource and fan engagement tool.

Separately, Cassie’s a former NCAA Division I athlete with extensive research experience on fandom, the business of women's sports, and their intersection with NCAA name, image, likeness (NIL) monetization policies, partnership and influencer marketing, the creator economy, brand strategy, and corporate social responsibility.

taplio

The Battle

Darryl Campbell

Cassie Ackemann

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