I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Didn’t get the right sponsors & delegates in the room at your last B2B Event?
Let’s fix that.

Your next B2B Event is coming soon.
Do you have a plan for putting the right delegates & the right sponsors in the room?

Does this sound familiar?

Your sales team is already stretched.
Response rates are a constant challenge.
And the event is getting closer.

This is where most event teams default to volume.
More emails. More calls. More pressure.

But more effort isn’t the answer.
Better preparation is. 

Instead of cold lists and hoping for the best, or putting more pressure on your already-stretched sales team, I surface who's ready to talk.

So your team spends time closing, not chasing.

Because:
1. The best events are won months before the doors open, not weeks
2. Targeted outreach beats spray and pray: you need quality and volume
3. Your sales team should be closing, not hunting

I’ve seen this from every seat at the table.

As a delegate at Samsung Europe, I’ve sat in rooms that crackled with energy; and rooms that felt half empty.

As a sponsor, I’ve invested in events that delivered real pipeline; and events that over promised but under delivered.

As a GTM operator, I’ve built the systems that fill rooms with the right people months before the doors open. 

From this unique position, I help B2B event teams fill their rooms with better sponsors and delegates by:

→ Mapping your ideal attendees with precision
→ Surfacing who's ready to talk using intent signals
→ Delivering warm conversations directly to your sales team, ready to close

This has led to:

→ 400+ positive sponsor and delegate replies in 6 months for Inspired Business Media
→ 48 new sponsor conversations from a single CMO Summit campaign
→ 55 new conversations from an ABM roundtable campaign

"Daryl transformed our Go To Market approach across our CMO, CIO, CTO and CISO Summit events. His AI-powered data, technology and outreach strategy gave us a people-first competitive edge with senior leaders." — Leigh Khan Hussain, CEO, Inspired Business Media

If you're running B2B events and tired of the last-minute scramble, we should talk sooner rather than later. 

Here’s what to do next: DM me “EVENTS” or hit the link in my Featured section to talk about smashing your next event out of the park.

Daryl D'Cruz

I watched my parents pour everything into their own business — and lose it all. As a child, I couldn't do anything to help them. That feeling never left me.Years later, I found myself living both sides of the franchise world. First as a Brand &amp; Marketing Director for a global franchise brand — shaping strategy, driving growth, understanding what franchisors truly need. Then as one of their franchisees — on the ground, taking the risk, feeling the pressure of making it work with my own money on the line.That rare dual perspective changed everything. I understood the frustrations franchisors face trying to attract the right people. And I understood the franchisee's hunger for support, visibility, and a real shot at success. No one was bridging that gap with smart, data-driven marketing. So I built the agency that does.Today, I help franchise brands in 55+ countries attract quality franchisees, grow their networks, and become impossible to ignore online. As Founder &amp; CEO of Franchise Fame and Leads to Fame, I lead a team specialising in data-driven franchise marketing, AI-powered lead generation, and global brand visibility.I'm also a bestselling author, a monthly columnist on franchise marketing for Elite Franchise, and was named Most Innovative Woman of the Year in Franchising 2022.But the work that matters most to me is still simple: making sure the people who are brave enough to build something of their own have the best possible chance of succeeding.If you're scaling a franchise or building a brand that deserves to be famous — I'd love to connect.

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