Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Makers

Head of (Technical) Commercial Solutions

Led the development of our Data Engineering curriculum under a tight deadline. The learners' sentiments were high and their progression was very noticeable. This translated into several of our first Data students being hired as Junior Data Engineers.

Trained my team to develop and deliver our Data Engineering training to high standards.

Designed and delivered our first Mobile Apps specialist module (in Swift and SwiftUI).

Supported the wider training team with commercial requests for additional training needs.

Training & Curriculum Lead (Data Engineering)

Leading conversations with clients to design high-quality curriculum that serve as a bridge between our main, immersive training and the specific tech stack learners will be using in their workplaces.

In just two months into my new role, I created content for two new specialist courses and delivered these under very quick turnarounds (< 2 weeks).

Designed systems to make our technical Careers Pod more efficient.

Onboarded a new team member successfully. In just a few weeks, they were delivering independently and with high standards.

Training & Curriculum Lead (Careers - Specialist training)

Developed our L4 DevOps Apprenticeship curriculum. I coached the first two cohorts and learners' overall scores and sentiment were high.

Run embedded support sessions for our learners during their placement, accelerating their learning and empowering them to become more independent in their workplace.

Trained our team to upskill their DevOps skills and be able to deliver the programme.

Tailored DevOps curriculum to specific tooling and Cloud Providers to meet needs from clients.

Software Engineering & DevOps Coach

Santander UK

- JavaScript/TypeScript, Node, Angular
- Spring Boot/Java
- TDD
- Burp Suite, OWASP ZAP
- PostgreSQL
- Jenkins
- Openshift

Software Engineer

Makers Academy

12 week intensive coding bootcamp with 10% acceptance rate.

- Languages: Ruby & JS

Curriculum:
- Command-line and Version Control
- TDD & OOP
- Databases and User Management
- Front-end technologies
- Ruby on Rails

Web Development Student

Careerjet

Careerjet is a leading job search engine. It is available in more than 120 countries and 34 languages.

Main duties:
- Translating, localising and proofreading company features, websites, products and new updates / user packages to high-quality standards.
- Implementing websites for new products from content to final delivery, making usability and user-friendly improvements for existing websites and new products to be launched.
- Crawling and extracting websites in order to implement the accurate data in our website.
- Handling XML/CSS feeds and setting up HTML markers / right tagging throughout the targeted websites.
- Account management / business development. Establishing trustful relationships between our key contacts, identify new business opportunities and closing good deals. Administrating agreements, invoices and all legal-related documentation. 
- Identifying and recruiting new affiliates and maintaining stimulating relationships with the current affiliates.

Country Manager - Opcionempleo

Gengo

Gengo is a well-known global provider of people-powered translation at scale:

•	Over 500,000 words translated from English into Spanish.
•	Localisation, translation and proofreading (EN > ES) of specialised and general documents.
•	The flow of documents including markup language is highlighted.
•	Localisation and mobile apps.

Freelance localisation specialist, translator and proofreader

Testronic

Testronic is a leading company in Quality Assurance, Localization Services, Compliance, and Certification. Testronic offers end-to-end Testing and QA solutions for a notable array of industries; including entertainment, media, games, publishing, e-commerce and consumer electronics.

•	Spotting linguistic related issues and flaws.
•	Providing a different solution for every type of issue depending on its nature.
•	Ensuring games are of industry standard.

Localisation Technician

Pole To Win Europe Ltd.

Pole To Win Europe Ltd. is a localisation and linguistic services provider for the video game industry:

•	Spotting linguistic related issues and flaws.
•	Providing a different solution for every type of issue depending on its nature.
•	Ensuring games are of industry standard.

Localisation QA Tester

L. Cortés (www.laracortes.com)

•	Translation and proofreading (FR/EN > ES) of legal, technical and general documents.

Translator and proofreader

TEAMS S.L.

•	Translation and proofreading (ES > EN) of integrated quality and environmental management system documents of the company.
•	Translation and proofreading of technical tests.

World Social Forum

•	Translation and proofreading (EN > ES) of the World Social Forum newsletter.

Volunteer translator and proofreader

I Help Course Creators Design Unforgettable Learning Experiences ✅ | Enhancing Learning Outcomes with Innovative Teaching Strategies 💡

🔮 Imagine this: learners so engrossed in their courses that time seems to stand still, knowledge absorbed not out of necessity, but genuine interest.

Unforgettable learning experiences not only educate, but also inspire. You can actually breathe the engagement!

Sounds like a dream? Let's make it a reality together.

👋 Hi, I'm Josué!

I have extensive experience in designing transformative learning courses and empowering others to do the same, I'm on a mission: to help curriculum developers create unforgettable learning experiences, one course at a time.

I firmly believe in setting the bar high, cultivating a growth mindset, and harnessing the power of collaboration. Because when we work together, we can create learning experiences that resonate, inspire, and stick.

Ready to revolutionize your learning curriculum?

📚 For your weekly dose of insights on creating high-quality curriculum, join my newsletter:
→ GO HERE: https://the-learning-curve.ck.page/

📩 For personalized coaching or consulting, don't hesitate to drop me a message right here on LinkedIn.

taplio

The Battle

Daryl D'Cruz

Josué Estévez Fernández

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