Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Remode Company

Hey there! REMODE has been the go-to leadership coaching team for 30+ agency and e-commerce brand founders who were fed up with the constant hustle and bustle of daily operations.
 
✅ Dreaming of working ON the future of your business rather than sweating the small stuff?
✅ Wishing your organization works autonomously without you micromanaging every detail?
✅ Ready to make those changes yesterday, but feeling a bit lost on the "how"?

That's where REMODE swings into action. We're all about crafting a self-sufficient organization and levelling-up up your visionary leadership.

Feeling any of these?
❌ Frustrated that your team isn't moving as quickly as you'd like
❌ Afraid to take a break because everything might stall
❌ Doubting your leadership team can handle things in your absence
❌ Losing sleep over how to scale and refine the inner workings of your biz

Here’s the deal with teaming up with REMODE:

→ Sharper clarity → Amped motivation → Boosted team engagement → Greater independence in your operations → More profitable workflow → Extra breathing room for you to focus on the big picture

Fancy a chat? Book a free consultation, and let’s explore how we can get your business cruising at altitude:

👉 Book your chat here> https://calendly.com/leonremode/explore

🇱🇹| DTC Ecommerce Leadership Coaching - Let go of day-to-day chaos in 3 months. 

MentorPass

Offering my 15+ years in Ecommerce Leadership and Consulting as a Mentor with MentorPass. 

MentorPass is a consulting platform that connects high-growth consumer businesses with the world's top experts for 30 and 60-minute video consulting sessions. 

MentorPass helped clients 3x annual revenue, reduce customer acquisition costs by 45%, hire c-suite team members, and raise $10M+ financing rounds.

500+ happy customers, 200+ active mentors (selected from 10k+ mentor applications).

Brands include: Athletic Greens, Cuts, Kettle & Fire, Feastables, and more.

E-commerce Leadership Mentor

Creation

Board Member

Wise2Sync

Member

Lithuanian Business Angel Network LitBAN

Learning to invest in and support the Lithuanian startup ecosystem.

Linkedist

LinkedIn is one of the most powerful tools founders can use today. And Linkedist is your go-to company in the Nordics and Baltics that helps you harness the power of this social network. 

In my role as Linkedist’s (pro-bono) Advisory Board Member, I help to shape their path to success by tapping into my expertise in leadership, strategy and developing remote organizations and teams.

🇱🇹| Advisory Board Member

DOONAILS - We're hiring!

Leveraging the strategic framework of REMODE, I've served as the Fractional COO/CFO for Doonails, dedicating my expertise on a part-time basis. 

In this dynamic role, I partnered closely with the founders to architect the foundation of their organization, sculpting a robust structure that seamlessly integrates leadership excellence and financial acuity. 

My mission was to steer Doonails toward sustainable growth, ensuring their operations, leadership, and finances are primed for scaling. 

This collaboration not only enhanced Doonails' trajectory but also embodies REMODE's commitment to transforming businesses through insightful leadership and financial strategies.

Fractional Ecommerce COO/CFO (B2B)

In my capacity as a Leadership Coach for Doonails, I've have had the privilege of working alongside the four founders to redefine the company's vision and integrate the unique REMODE leadership framework. 

Together, we have elevated leadership capabilities across the team and have honed in on articulating and embodying the essence of Doonails' culture. 

Our collaborative efforts have been centered on cultivating a strong, unified leadership ethos that propels the organization towards its strategic goals, ensuring that every team member is aligned with and inspired by Doonails' forward-looking mission.

Ecommerce Leadership Coach

Integral Solutions

I've joined Integral Solution as (pro-bono) advisor out of the resonance with their mission and vision to battle mental health issues in the population. Mental health issues are rising and we need more holistic solutions.

My work at Integral Solutions consists of helping the founders set up a strategic plan, supporting in keeping the proper focus, creating economic opportunities, and advocating their future solutions to the world.

🇱🇹| Strategic Advisor

Cargo stream

Cargo Stream develops a robust and easy-to-use end-to-end collaboration platform, modernizing daily logistics management and making logistics sustainable towards the future. 

During my time as CEO I have:


- Created a renewed vision for the company
- Made the company more investable
- Put Cargo stream on the radar of large worldwide companies 
- Enhanced the brand’s perception with multiple speeches and events
- Enhanced strategic partnerships
- Built Customer Acquisition processes
- Built Customer Success processes

Chief Executive Officer

My journey with Cargo stream, which eventually led to me serving as acting CEO, started with me advising the founders on strategic growth and management.

🇱🇹| Strategic Advisor 

Next-Generation Leadership Consulting for Agencies | Save up to 30% in Operational Costs | Implement a Strong Vision in Under 3 Months | Founder @ REMODE |

REMODE has empowered 40+ e-commerce agency and brand founders to break free from the daily grind and regain control of their business.

✅ Are you ready to focus ON your business and stop sweating the small stuff?
✅ Is your goal to have an organization that runs smoothly without your constant involvement?
✅ Do you want to achieve this fast but feel stuck on where to start?

With REMODE, you’ll build an autonomous organization and unlock powerful leadership—faster than you ever thought possible.

1️⃣ Do-It-Yourself: REMODE Course – You get access to an entire course, walking you step-by-step through how to detach yourself from the daily chaos.

2️⃣ Done-With-You: REMODE Coaching – Audit + Course + Weekly guidance in a Live Q&A session + access to a private group for questions.

3️⃣ Done-For-You: REMODE 1:1 – We become a fractional part of your team, guiding you through intensive weekly sessions, workshops, and hands-on training—all with direct access to your personal expert through a dedicated messaging channel.

Does any of the following sound familiar?

❌ Your team’s execution feels painfully slow, leaving you frustrated.
❌ You feel chained to your business, knowing that time off means everything falls apart.
❌ You lack confidence in your leaders to run the business for you.
❌ You have sleepless nights worrying about missed growth opportunities because of the chaos.

Here’s what collaborating with us will offer you:

→ crystal-clear clarity
→ unstoppable motivation
→ sky-high engagement
→ a self-reliant team
→ streamlined, profitable operations
→ freedom to focus on your long-term vision.

Ready to break free from the daily grind and step back into the role of visionary entrepreneur? 
Let’s talk—send me a Direct Message.

Your transformation is closer than you think—let’s make it happen.

Leon van der Laan

If LinkedIn is part of your growth strategy, here’s something you’ll want to check out.

Linkedist just launched their Black Friday offer, and instead of a single discount, they introduced a stackable charm system where you can customize exactly what kind of visibility or support you want.

From GEO to content creation to full company profile audits - you choose what matters most, stack it, and get the discount.

Smart, simple, and actually useful.

Link below if you want to see the options.

And here’s a code for 5% off: LEON5

https://bit.ly/bf-leon

Leadership Coach in DTC Ecom | +10 years in Ecom | Helping DTC brands scale to 8-figures with the REMODE Framework™

Anxiety isn’t the enemy. It’s your body shouting, ‘something must change’.

For years, I chased comfort in corporate life.

Salary. Perks. Security. Everything paid for.

But something inside me started to shift. My son’s health scare woke me up. I realized I was living by other people’s goals, not my own.

That’s when anxiety hit. Insomnia, panic attacks, feeling stuck. At the time, it felt like a curse.

But here’s what I learned :

• Anxiety is a messenger, not a problem. My body was telling me to move, to grow, to stop ignoring my real needs.

• Resisting anxiety only makes it louder. When I tried to hide it or fight it with distractions, it got worse.

• Real change starts with self-awareness. In 2016, I wrote a letter from my future self. I described the life I wanted-and let myself feel it as real.

• The decision to leave corporate didn’t happen overnight. I prepared for two years, saved up, and faced every fear about the unknown.

• When I finally stepped out, anxiety faded. The stress was part of breaking free, not a sign to run back.

If you’re feeling that kind of pressure, know this: it’s not here to destroy you. It’s here to guide you.

Let anxiety be a signal, not a sentence.

Curious to hear: How has anxiety shaped your biggest decisions?

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Delegation isn’t about passing tasks—it's about transferring ownership.

Most founders think delegation means giving out tasks and checking them off. But if you still approve every move, you are not freeing your team—you are blocking them.

I see this play out in DTC brands all the time.

Founders feel chained to every decision. Every task needs their sign-off. The result? Slow progress, tired teams, and no real autonomy.

We do things differently.

We design for ownership.

Instead of saying “do this,” we use accountability matrices and tailored delegation models for every role.

Each person knows exactly what they own.

We run “ownership rituals” behind the scenes. These are moments where we transfer responsibility, step back, and let the team lead.

Sometimes it gets messy. Sometimes there are breakdowns. But those moments lead to breakthroughs.

When people know what they own, they step up.

They solve problems without waiting for permission.

They build the business with you—not for you.

True autonomy is built on systems, not slogans.

If you are still stuck in approvals, you are the bottleneck.

Want your team to take ownership? Give them the tools, the trust, and the space.

Reflect on your own process. Are you passing tasks, or are you transferring ownership?

Would love to hear your experience with building autonomy.

I almost gave up my career because of burnout. Now, my mission is to help founders avoid the same fate.

Before REMODE, I ran on pure grit.

Late nights. Endless calls. Always “on.”

I thought pushing harder was the answer.

But one day, everything crashed.

My energy vanished. Motivation disappeared. Every task felt heavy.

I realized: scaling my business like this would only lead to collapse.

That was the turning point.

Instead of chasing more hours, I started building systems to protect my energy.

• I set clear boundaries for work
• I focused on high-impact tasks, not every little thing
• I made recovery non-negotiable

(Yes, that means real breaks—no phone in hand.)

I saw my own results change first.

More clarity. Better decisions. A team that stepped up.

Then, I started teaching these systems to founders and leaders.

They learned that success isn’t about doing it all—it’s about leading from a place of strength, not stress.

Here’s what I believe now:

If you want to scale without chaos, you must master the inner game.

That means:

• Prioritizing wellbeing, no matter how busy you get
• Building routines that recharge you
• Saying no to things that drain your energy

My clients don’t just build bigger businesses—they build better lives.

Burnout taught me that leadership starts inside.

What’s your system for staying strong while you grow?

If your business depends on you every day, it’s not a business—it’s a bottleneck.

I learned this the hard way, working with 40+ eCom founders who were stuck in firefighting mode. Every day felt like a sprint, but nothing changed. Growth stalled. Stress took over. Freedom vanished.

That’s why I built the REMODE Framework™—a simple system for founders who want autonomy, clarity, and rapid growth.

Here’s how it works:

1️⃣ Reflect
Audit your leadership. Where are you needed? Where does chaos start? This step shows you what’s broken.

2️⃣ Elevate
Set your North Star—mission, vision, and values. Your direction must be clear, or your team will drift.

3️⃣ Model
Build the future. Use SWOT analysis and goal setting. Get everyone rowing in the same direction.

4️⃣ Objectify
Make execution measurable. Use OKRs and clear plans. No more guessing or hoping for results.

5️⃣ Delegate
Let go. Build systems and accountability. Free up your time and give your team real ownership.

6️⃣ Excel
Optimize performance. Drive growth. Celebrate wins. Fix what slows you down. Repeat.

I use this model to help founders audit their leadership, design scalable systems, and empower their teams to own results.

When you step back, you stop being the bottleneck. Your business gets stronger. You get freedom.

Curious to hear: What’s the one thing keeping you stuck in the daily grind? Let’s talk.

PS, Can't believe how my AI version sucks 😆

taplio

The Battle

Daryl D'Cruz

Leon van der Laan

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The Battle

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