Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Uschi Baumann

reThink Coaching & Consulting

Do you want to take your Leadership to the next level? Do you want to make a greater impact? Are you limiting your genuine self to meet perceived expectations, and as a result, causing you stress and sacrificing your confidence and impact? 

It's time to transform yourself. Let me guide you on a journey of self-discovery, where you'll reconnect with your true self, amplify your natural strengths, and cultivate unshakable confidence in your untapped potential.

Don't sell yourself short. Invest in your growth. Be the Inspiring Leader you aspire to be. Your authentic Leadership can be your most powerful asset.

- I commit to serving you with passion.
- I will guide you to embrace the future version of yourself that you desire to be and empower you to go for it!
- Together, we will establish a strong partnership to hold each other accountable - a trusted and safe space.

- You will come away with a deep understanding of who you truly are, what really matters to you, what has been holding you back and how you can overcome these hurdles. 
- You will have a vision of what you want your life to be, what gives it meaning, the choices you have in life and what actions you are willing to take to make it a reality.

Let's make your change a reality - connect, get in touch - there is no better time than now!

Founder & Coach - Executive & Leadership Coaching

bCOACHED.

We at bCOACHED are on a mission to help teams and organizations thrive.
We help them increase performance, strengthen engagement and foster an inclusive workplace culture.

Executive & Leadership Coach at bCOACHED

Ezra Coaching

Executive & Leadership Coach at Ezra

COACH/LEAD™

CPD Certified with 10/10 NPS, Leaders Who Coach™️ is "Transformational!", "Game-changer!" and "Secret sauce to high-performing businesses."

✅ CoachLead.co

Leaders Who Coach™️ puts powerful coaching skills into the minds and hearts of leaders responsible for unlocking their people’s performance. Coach-Leadership is the next era in leadership practice.

Leaders Who Coach™️ Principal Tutor

Positive Intelligence

I am passionate about helping Leaders defeat stress and experience increased mental wellbeing, better relationships and improved performance.

Mental Fitness Coach & Trainer

Mental Fitness Agency

We are passionate about building your mental fitness through a science based approach - adversity is unavoidable, but how you deal with it can be entirely in your control.
⭐Do you want more meaningful relationships?
⭐Do you want to step into your own peak performance without it feeling heavy and draining?
⭐Do you want to simply find more self-contentment in life leading to a happier place?
Mental Fitness Training changes who you are and how you show up in a massively positive way!

IQVIA

Global Business Transformation Lead
- Strengths in stakeholder engagement, cultural and organisational change, process optimisation, Resource & Project Management

Director Strategic Operations

Global business relationship management lead
- Strengths in stakeholder alignment, partnership strategy and cross-cultural team leadership (responsible for 100+ staff across 30 countries)

Director, IT Delivery

IMS Health

Strategic process improvement partner 
- Strengths - Coaching and mentoring in Lean Sigma, leading transformation initiatives and process improvement opportunities

Director, Lean Sigma

Process improvement lead and ambassador in Lean Sigma deployment at IMS Health

Sr Manager, Process Engineering - Lean Lead for Services

Establish operational foundation to transform and grow consulting and services business (processes, systems and culture)

Sr. Manager, Operations - Consulting & Services

Establish operational foundation of newly formed Information Management team - catalyst for change, integration of acquisitions and support growth

Operations Manager, Information Management

Lead a team of consultants and project managers to sell and deliver client specific solutions

Sr. Consultant

Sapient

Project Lead on large programmes and consultant to clients in various industries

Sr Associate of Program Management

Imation

Team lead in global design and implementation of Oracle Applications and associated organisational change

Business Analyst

🏋️‍♀️Does constant change, relentless pressure and tension hold you back as a Leader?

In today’s climate, many leaders feel they must always project strength, control, and certainty — even when the reality underneath feels very different. The weight of constant disruption, competing demands, and unspoken pressure chips away at confidence, drains energy, and limits impact.

💡The truth? Staying human is high performance.
Because the leaders who connect with their clarity, empathy, and authenticity — lead with more influence, more balance, and more impact.

🎯That shift starts from the inside out.
When you pause, reflect, and realign with your true self, you unlock strengths you didn’t know you had and cultivate unshakable confidence in your leadership.

➡️Your authentic leadership is not a façade to uphold — it’s your most powerful asset.

Navigating complex pressure, uncertainty, and change is what I help senior leaders do best—grounded in neuroscience, personal experience, and global perspective. As an ICF PCC, EMCC‑accredited coach, and Certified Neuro‑Transformational Coach, I equip leaders with the presence, clarity, and self‑awareness they need to step forward as calm, courageous, and culturally intelligent leaders.

Why work with me?
With 20+ years in the corporate world, I’ve led teams across industries and continents. I’ve seen what it takes to succeed in complex environments—and I also know how it feels when success comes at the cost of your wellbeing or values.

Leaving the corporate world wasn’t easy, but it was the most aligned decision I’ve made. Today, I coach leaders who are ready to lead in a way that feels energising, meaningful, and true to who they are.

Whether you're navigating a leadership transition, managing across cultures, or simply want to lead with more presence—I’m here to support you. 

Let’s connect.
Book a free discovery session and explore how coaching can help you become the grounded, inspiring leader you want to be—without losing yourself in the process.
➡️ www.rethinkcc.co.uk

Founder & Coach - Leadership Coaching / Team Coaching & Hypnotherapy

What makes reThink Coaching and Consulting right for you?

There is a strong purpose behind what I do - to touch your life and make a difference if you are in need of a change - high levels of stress, a challenge getting your boundaries right, not living by your values or a feeling of not being true to yourself, a sense of overwhelm, or struggle to achieve your goals? Or you have a desire for more purpose, more fulfillment? Maybe you are just stuck and you can't pinpoint what it is?

- I commit to serving you with passion.
- I will guide you to embrace the future version of yourself that you desire to be and empower you to go for it!
- Together, we will establish a strong partnership to hold each other accountable - a trusted and safe space.

- You will come away with a deep understanding of who you truly are, what really matters to you, what has been holding you back and how you can overcome these hurdles. 
- You will have a vision of what you want your life to be, what gives it meaning, the choices you have in life and what actions you are willing to take to make it a reality.

Let's make your change a reality - connect, get in touch - there is no better time than now!

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The Battle

Daryl D'Cruz

Uschi Baumann

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