I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Didn’t get the right sponsors & delegates in the room at your last B2B Event?
Let’s fix that.

Your next B2B Event is coming soon.
Do you have a plan for putting the right delegates & the right sponsors in the room?

Does this sound familiar?

Your sales team is already stretched.
Response rates are a constant challenge.
And the event is getting closer.

This is where most event teams default to volume.
More emails. More calls. More pressure.

But more effort isn’t the answer.
Better preparation is. 

Instead of cold lists and hoping for the best, or putting more pressure on your already-stretched sales team, I surface who's ready to talk.

So your team spends time closing, not chasing.

Because:
1. The best events are won months before the doors open, not weeks
2. Targeted outreach beats spray and pray: you need quality and volume
3. Your sales team should be closing, not hunting

I’ve seen this from every seat at the table.

As a delegate at Samsung Europe, I’ve sat in rooms that crackled with energy; and rooms that felt half empty.

As a sponsor, I’ve invested in events that delivered real pipeline; and events that over promised but under delivered.

As a GTM operator, I’ve built the systems that fill rooms with the right people months before the doors open. 

From this unique position, I help B2B event teams fill their rooms with better sponsors and delegates by:

→ Mapping your ideal attendees with precision
→ Surfacing who's ready to talk using intent signals
→ Delivering warm conversations directly to your sales team, ready to close

This has led to:

→ 400+ positive sponsor and delegate replies in 6 months for Inspired Business Media
→ 48 new sponsor conversations from a single CMO Summit campaign
→ 55 new conversations from an ABM roundtable campaign

"Daryl transformed our Go To Market approach across our CMO, CIO, CTO and CISO Summit events. His AI-powered data, technology and outreach strategy gave us a people-first competitive edge with senior leaders." — Leigh Khan Hussain, CEO, Inspired Business Media

If you're running B2B events and tired of the last-minute scramble, we should talk sooner rather than later. 

Here’s what to do next: DM me “EVENTS” or hit the link in my Featured section to talk about smashing your next event out of the park.

Daryl D'Cruz

Recover Revenue | Boost Win Rates | Reduce Churn | Founder @Decode Insights – Getting into the minds of your buyers

Most companies are losing revenue for reasons they don’t understand.

They have CRMs.
Call recordings.
Sales notes.
Dashboards.

But when buyers walk away or churn, the real reasons are almost never captured.

Buyers don’t tell sales the truth.
They give safe answers like “budget,” “timing,” or “not a priority.”

Not because they’re dishonest. 
But because honesty is uncomfortable when someone is still trying to sell you.

So companies end up making million-dollar decisions based on polite fiction.

That’s the blind spot.

What Decode does:

Decode exists to solve the part companies cannot do internally:
We run neutral, third-party conversations with lost buyers and churned customers — and capture what actually drove their decisions.

Not what was said on the sales call.
What was said after the deal was over.

Then we systematize that truth into a Revenue Feedback System that shows:

• Why deals really died
• What buyers were afraid of
• Where confidence was lost
• What broke internal approval
• What would have changed the outcome

So teams stop guessing, stop fixing the wrong problems, and stop leaking revenue they could have kept or recovered.

Why this works:
Sales is incentivized to move forward.
Marketing sees aggregates, not conversations.
RevOps tracks efficiency, not truth.

No one owns why revenue was lost.

Decode does.

If you’re a CEO or CRO who suspects your CRM doesn’t tell you the whole story, that’s exactly the problem we exist to solve.

☎️ Book a call: https://calendly.com/yaelmorris_/intro-to-decode-insights

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Daryl D'Cruz

Yael Morris

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