ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

• President's Club
• 2024 Top AE
• 146% to Quota FY 2024
• 227% to Quota Q4 2024
• Lead weekly enablement and sales training for Account Executives
• Consultative sale to GTM market teams, including trial planning and project management up to 60 users and a buying committee

Enterprise Account Executive, Team Lead

Mid-Market Account Executive

The LeadIQ SaaS platform is built to help you prospect smarter and build pipeline faster. Find prospect data, track sales triggers, and personalize cold outreach all in one place.  

• President's Club
• 2023 Rookie of the Year
• 217%% to quota 2023
• 228% to quota in Q3 2023
• Building strong relationships and delivered positive financial results
• Specialize in understanding complex business processes

Commercial Account Executive

Alteryx

Alteryx makes it easy for everyone to make sense out of every type of data, everywhere.

Alteryx powers analytics for all by providing the leading SaaS Analytics Automation Platform. Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises every-where to democratize data analytics across their organizations for a broad range of use cases. 

• 2022 Rookie of the Year
• 2022 - 136.4% YTD
• 2023 - 138.6% to Quota
• Managed 11 customer accounts and landed new customers with ARR of $1.25M
• Leveraged MEDPICC sales process
• Completed and leveraged Value Selling Training and Methodology
• Worked closely with preferred partners, cross-sold products and services to customers to secure additional business and grow revenue streams
• Collaborated with SDR and renewal specialist to develop account strategy.
• Prepared forecasts to gain understanding of measures needed to grow business.

Enterprise Account Executive

Paycom

Paycom’s SaaS HR and payroll software simplifies life for employees and transforms how people do business.

• Top AE Q1 2022
• Responsible for closing net new revenue running full sales cycle from prospect to close within assigned territory
• Negotiate prices, terms of sales and service agreements
•Sell to C-Suite (CEO, CFO, CTO) & HR department heads at organizations ranging from 150-7000 employees
• Leveraged consultative based selling ensuring 99% implementation success rate

Account Executive

Latham & Watkins

Latham & Watkins is a global law firm with more than 3,500 lawyers in its offices located in Asia, Europe, the Middle East and the United States. The firm has internationally recognized practices in a wide spectrum of transactional, litigation, corporate and regulatory areas. 

• Liased with lawyers to create winning pitches and proposals
• #1 Ranked Mergers and Acquisitions and Private Equity Practices
• Worked on more than $8 billion in announced mergers and acquisitions worldwide
• Worked with Mergers and Acquisitions partners to create winning pitches and proposals
•Executed optimal sales strategies to achieve annual initiatives and new client engagement goals for the Mergers & Acquisitions and Capital Markets practices and technology industries
• Develop compelling communications and innovative content tailored to the client by translating complex ideas into readily understood pitch materials that showcase Latham's value proposition and demonstrated client benefit
• Organize and align with Business Development colleagues, lawyers and firm resources to create credential statements, pitch documents and responses to RFPs, while ensuring that all deliverables are of the highest quality
• Led a client development team using bespoke account management strategies for unicorn technology clients resulting in multiple cross-selling opportunities and significantly increased client engagement

Business Development Senior Specialist

CBRE

Operating across every dimension of commercial real estate, CBRE sees more so you can do more.

• Ranked Top 5 Producing Multi-Family Team
• Managed a team of multi-family associates from prospecting, generating new client relationships and property listing, the close of escrow
• Grossed $118 million in revenue
• Generated new client relationships and property listings
• Implemented strategic business practices using performance analysis, furthering the development and retention of key client relationships
• Create Offering Memorandums, Broker Opinion of Values, and direct mail marketing campaigns, executive summaries, and press releases using Adobe Creative Suite and Microsoft Office Suite
• Managed marketing process and timelines of coordinated email blasts, direct mail campaigns, and Costar listings
• Organized promotional events and interacted with clients and prospects to increase sales volume

Business Development Manager

Equinox

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media.

• 2016 Manager of the Year
• 2016 - 173% YTD
• 2015 - 202% YTD
• Sourced, negotiation, and closing corporate memberships and strategic partnerships within corporate headquarters in Southern California area
• Developed unique lead contact and distribution protocol to improve team conversion rate by 50%
• Managed personal training businesses of 30+ personal trainers grossing $4.2 million year over year
• Developed new-hire onboarding and training standard operating procedures for Southern California region

Corporate Sales Manager

Fitness Manager

Experienced SaaS Account Executive with a strong track record of success and multiple leadership awards. I specialize in building relationships, understanding complex business processes, and providing positive financial results along with improved processes for my customers.

Most enjoy my dogs, eating delicious food with people I love, watching football, and being part of a team.

taplio

The Battle

Dani Kellogg

Amber Adams

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