ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

ASAPP

Growth Marketing Manager

Senior Marketing Manager

Marketing Manager

Gold Group Enterprises

Initially brought on to coordinate digital marketing efforts between Gold Group’s enterprise division and their newly formed creative marketing team, I quickly found myself managing custom development projects, implementing text (SMS) message marketing campaigns, developing new company products, and taking full control of internal and client-based WordPress development initiatives. 

MAJOR ACHIEVEMENTS
» Lead user experience and user interface design for new software and product offerings including SMS marketing platforms, custom loyalty programs, analysis tools, and healthcare systems. 
» Project managed development and creative teams during the creation of custom client solutions.
» Key team member in company restructuring and rebranding from Gold Mobile to Gold Group. Manages editorial direction, design, and production of marketing publications and digital materials. 
» Developed and created company websites in accordance with each division's brand identity. 
» Continue to refine internal company processes for efficiency.
»  Key player in client solution/campaign brainstorms, design, and implementation.

User Experience Manager

Single Throw

Oversaw and executed client SEO strategies to ensure growth and success. Analyzing, creating and editing SEO processes and strategies. Communicating with clients to provide a clear understanding of website analysis and reports. 

Developed, executed, and oversaw client-based SEO strategies to designed to meet the individual goals of each web property or business. Continually analyzing website traffic and search trends to help guide the development of content and site architecture. Communicated with clients to provide an understanding of current initiatives and reports. Also responsible for developing and refining internal SEO team processes based on current SEO trends in a fast-paced environment. 

» Google Analytics Certified - Analyzation of SEO and website performance
» Competitive market research
» Long and short tail keyword research utilizing Google Keyword Planner, AdWords,  Google Trends and WordTracker
» Analyzing search intent and search trends
» Website usability testing - Maximizing organic funnels and goal conversions
» Link and citation building
»  SEO content writing and on-page optimization
»  Facilitating cooperation between SEO, PPC/SEM, Social Media, and Web Strategy departments. 
»  Local SEO - Citation and directory management
»  Client relations and consulting through monthly strategy and reporting sessions
»  Developing new service offerings (Local SEO packages)
»  Refining internal processes to increase department profitability and efficiency
»  Research into new industry trends, best practices, and tools. 
»  Facilitated a flourishing, team-based environment

SEO Team Lead

Press Communications, llc

Represented Press Communication's premier radio stations - Thunder 106, The Breeze (Now The Boss) 107.1 FM, and B98.5 Radio - at all on-location promotional events. Interacted with clients and listeners to ensure proper development, set-up and implementation of live broadcasts and events. Responsibilities included:

»  Event Coordination
»  Event Set-up & Operation
»  Live Broadcasting & On-location Hits
»  Audio Board Operation
»  Listener Engagement
»  Social Media & Website Management
»  Event Photography
»  Running Contests & Giveaways
»  Coordination of On-air Talent at Live Events

Promotions, Events, and Marketing Assistant

Spectrum (formerly Time Warner Cable)

»  Worked in conjunction with Technical Operators and Producers for the recording of programming for a 24-hour news network, including live broadcasts. 
»  Operated audio boards, robotic cameras, lighting, and teleprompter support for live and pre-taped news stories.
»  Monitored, maintained, and controlled outgoing NY1 and NY1 Noticias signals and trouble-shooting the Columbus Automated Operating System and its servers.
»  Count directors in and out of live events.
»  Set studios for live and pre-taped shows and interviews. 
»  Provided assistance during major and breaking news events including the 2008 Presidential Election and Plane Crash in the Hudson.

NY1 News Technical Operator

NFL Films

Supported various producers in the production of NFL content including logging, digitizing, and pre-production research. Was the only intern asked to assist in the re-editing of 2008 Combine participant vignettes for NFL.com.

♦ Research
♦ Tape Logging
♦ Digitizing Footage
♦ Editing

Intern - Producers Department

Huge tech geek specializing in search engine optimization (local and national), digital marketing and traditional media production. Continually searching for new learning experiences and developing new skill sets. Thrives in team-based environments, yet a capable independent worker and critical/creative thinker. 

I have a passion for technology and various digital platforms and am an avid media consumer. I love catching up with my favorite tech blogs and Twitter accounts. You can often find me at the movies or binge-watching on television & Netflix. I enjoy reading a good book at the beach or chatting over a hot cup of coffee.

taplio

The Battle

Dani Kellogg

Anthony Mennie

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