ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Arnica

Improving developer experience with security on push. Pipelineless appsec with automated tools to secure code, streamline development processes, and ensure compliance with ease.

Senior Product Marketing Manager

Opsera

Improving developer experience and DevOps through integrated tool choice, unified insights dashboards, AI-driven remediation, and no-code pipeline automation.

- Go-to-Market Strategy and Launches 
- Positioning and Messaging 
- Content Creation and Thought Leadership
- Competitive Intelligence
- Market Research
- Customer Insight
- Analyst Relations
- Category Development
- Grow and Shape Product Marketing Function

Director of Product Marketing

Armory

Continuous deployment for all developer teams at any scale.

- Go-to-Market Strategy and Launches 
- Positioning and Messaging 
- Content Creation and Thought Leadership
- Competitive Intelligence
- Market Research
- Customer Insight
- Grow and Shape Product Marketing Function 
- Grow, Lead, and Mentor Product Marketing Team

Stoplight

- Product-led Growth: in my time at Stoplight I helped accelerate product-led conversion rates by almost 2% in under a year
- Category Creation: through a dedicated analyst relation and user review strategy, I led the creation of an API Design category on G2 where Stoplight is now a leader
- Thought Leadership: I co-hosted the API Intersection podcast where we share design and governance strategies and stories from API practitioners across the globe

Sincro, an Ansira company

- Launched and managed digital products that lead the automotive marketing industry
- Developed value, messaging, positioning, collateral, content, competitive intelligence, go-to-market strategy, packaging, and sales enablement for my full portfolio of products
- Product set included search engine optimization (SEO), email marketing, reputation management, website performance, and consulting solutions for automotive dealers

PITSS America LLC

- Product marketing including persona creation, competitive analysis, value positioning, and go-to-market strategy
- Grew inbound organic Sales Qualified Leads (SQL) by 10x per month in less than one year.
- Inbound marketing, sales enablement, and funnel development
- Content creation, social media management, and email marketing

Marketing Manager

Create and Craft USA

Grew email marketing revenue by 77% over the previous year, with a 32% increase in email sessions and a 33% improvement in email conversion rate. Contributed to overall online revenue growth of 75% over the previous year.

Marketing Analyst

S2 Games, LLC

Helped launch new video game into the market. Coordinated and executed gaming events at PAX East and Prime, Dreamhack Summer and Winter, and Campus Game Fest in 10 countries including Sweden, Thailand, and Singapore.

Marketing Specialist

Director of Product Marketing | Continuous Deployment | DevOps | CD Foundation Ambassador

As a Product Marketing leader, I advocate for better developer experience, software delivery, and developer tooling. 

I have been in tech marketing for more than 11 years, and in the developer tool space for about 6 years. I've given DevEx talks at cdCon Spain, cdCon North America, and apidays London, chaired the program committee for the Continuous Delivery Foundation's North America cdCon, and host the DevOps Detroit Meetup group. 

I live in Detroit, Michigan where I enjoy horror movies, tabletop gaming, and disco. Let's chat! 

- Product Marketing Leadership
- Go-to-Market Strategy
- Positioning and Messaging
- Customer, Market, and Competitor Insight
- Analyst Relations and Category Development
- Content Creation and Thought Leadership
- Pricing and Packaging

Check out my video portfolio: https://www.youtube.com/playlist?list=PLc_xKHJYi63ngPn2wls5wEyupJwNyBUeb

taplio

The Battle

Dani Kellogg

Anna Daugherty, CPMM

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