ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Our mission with ProductColab is to build sustainable growth for B2B companies backed by strategic Product Management and Product Marketing.

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Co-Founder

ThoughtSpot

Expanding our SaaS products to international markets and revolutionizing our product innovation platform.

Senior Product Manager

Charted the course for Mode's cloud platform vision, rallying behind 100+ engineers, 9 diverse teams, and 12 production services. I played a crucial role in their acquisition by Thoughtspot in 2023 by maintaining strong product direction and team morale during 4 challenging layoffs.

Product Vision & Execution
  - Owned and executed the cloud infrastructure and developer experience roadmaps, ensuring timely delivery and high-quality experiences.
  - Prepared the organization to launch a multi-region product by leading the migration and adoption of advanced tech solutions like Docker, Infrastructure as Code, and Kubernetes.

Collaboration & Communication
  - Implemented processes fostering cross-team collaboration and efficient communication for large-scale initiatives.
  - Collaborated beyond software development teams to ensure operational efficiency across the full product lifecycle.

Data-Driven Approach
  - Instilled a data-driven performance mindset by introducing and tracking DORA KPIs, leading to significant improvements in deployment frequency, failure rate, lead time, and mean time to recovery.
  - Used data insights to slash $200,000 in excess tooling and bloated infrastructure costs.
  - Decreased deployment failures by 50% through strategic infrastructure and observability tooling enhancements.

Achievements
  - Navigated through challenging periods, including four company layoffs, maintaining product direction and team morale.
  - Played a crucial role in Mode Analytics' acquisition by Thoughtspot in July 2023.

Knack

Came on board as the pioneering member of a budding SaaS startup, fueling its growth to cater to 5,000+ customers worldwide, culminating in a noteworthy acquisition by Resurgens in 2021.

Leadership & Team Building
  - Founded and scaled the customer success, product, engineering, and infrastructure teams.
  - Partnered with the co-founders to set and communicate a clear company vision.
  - Implemented agile methodologies, continuous feedback loops, and feature development processes, ensuring efficient and effective product delivery.
  - Public speaker and workshop leader for meetups and conferences.

User-Driven Growth
  - Increased new user acquisition by implementing a marketplace matching new customers with vetted integration partner
  - Launched a public user forum to drive user engagement and improve our self-serve support capabilities
  - Organized several meetups and conferences worldwide to increase brand recognition and strengthen partner relations

Technology-Driven Growth
  - Became a leading e-commerce platform by building integrations with Stripe & PayPal APIs, processing millions of dollars within our first year of launch.
  - Built our Zapier integration, helping unlock thousands of new use cases for new and existing customers.
  - Launched our multi-region cloud product, helping us acquire new customers across the world and improve performance for existing users.
  - Launched our compliance-ready cloud product to sell to enterprises with unique needs like FedRAMP, HIPAA, and GDPR.
  - Launched our single-tenant cloud product to offer infinite scalability, helping us acquire and retain larger customers.

Technical Product Manager

World Wide Cultural Exchange (WWCE)

Program Management for WWCE's cultural programs, including Summer Work & Travel and Take Australia

- Coordinated all the logistics necessary to find housing, employment, transportation, and cultural exposure for thousands of students
- Managed relationships with over 30 overseas recruiting partners
- Managed relationships with over 30 employer partners
- Managed relationships with dozens of leasing companies
- Coordinated recruitment and onboarding orientations
- Marketing research for new program opportunities
- Improved our tangled spreadsheet process into an awesome online portal using a no-code app

International Programs Manager

Co-Founder @ ProductColab | Driving Sustainable B2B Growth

Seasoned product leader with a proven track record in scaling SaaS products, driving international expansion, and fostering strategic partnerships. Experienced in leading cross-functional teams, launching multi-region cloud products, and implementing data-driven strategies to enhance product performance and user acquisition.

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The Battle

Dani Kellogg

Nic Galluzzo

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