ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Nishant N

GrowthRomeo 🚀❤️

I devise SEO content strategy for B2B SaaS startups, and help implement the same.

- Content strategy
- Blog content creation
- On-page/off-page SEO
- LinkedIn lead generation
- Content distribution (SMM, SEM, Email)

Industry Niches:

• Software Design & Development
• Automation Testing, CI/CD, DevOps, 
• Cloud, AI, Data, Web & Mobile technologies
• B2B SaaS, IaaS, PaaS solutions

Founder

Skima

I joined Skima as a content marketing manager. This wasn't a freelance role, instead a full-time job. Skima AI is an early-stage SaaS startup. It's an online SaaS HRIS software for HR professionals that helps recruiters source candidates faster and better. I helped scale Skima's content operations to a healthy pace. I had a great time at Skima AI devising and implementing marketing strategies- from blog content & SEO to Newsletter and LinkedIn marketing. We gained significant growth in website traffic, social engagement activity on LinkedIn, and ultimately a good spike in MQLs too. Unfortunately, due to health challenges, I had to discontinue with Skima AI.

Content Marketing Manager

Hatica

Hatica is an engineering analytics platform for engineering managers. It's a DevTech SaaS platform that helps you observe, analyze, and optimize developer productivity, and deliver a good developer experience. I helped them partially with content strategy, on-page SEO, and blog content creation to communicate the same to their target audience i.e., engineering managers, VPs, and directors.

Freelance Technical Writer

magicpin

Magicpin is a food tech restaurant aggregator startup in India. I helped them create SEO-optimized content and also helped revamp some of their old content. I functioned as a freelance content manager and content writing freelancer for them. I managed a team of 5 freelance content writers to help with bulk SEO content creation.

Content Consultant

LambdaTest

I was working as a freelance technology writer covering software testing and software quality assurance using Python, Selenium, and the SaaS-based cloud testing platform LambdaTest.

Freelance Technology Writer

ONES.com

I wrote a couple of technology-focused SEO blogs as a content writing freelancer for ONES. The target audience were into B2B space. ONES is a conglomerate with a suite of SaaS solutions for software testing, project management, and remote communications. I didn't have a prior experience of using any SaaS project management software. So, compared to other SaaS freelance writing gigs, I had to put way more effort into research, understanding the nuances, or decoding audience psychology. Nevertheless, it was fun. It broadened my understanding of the entire corporate ecosystem. And helped me cash my B2B experience of working in an IT company. Besides, I got to work with amazing people, aka content managers. Everyone on the team was very supportive.

B2B Content Writer

Octoparse - Octopus Data Inc.

I wrote technical blogs about using a Web Scraping SaaS no code and low code tool. The tool could have been used without writing any code at all, and can also be used for complex customization by custom writing partial code. This was one of the most exciting projects. I had a great content manager helping me in the entire process.

Freelance Tech Writer

Hi 👋.

I’m Nishant, a content marketing consultant for B2B SaaS startups.

I ❤️ creating, optimising, and distributing content.

However, it wasn’t always my plan to be a B2B content marketer.

Instead, I aspired to be a software developer.

In fact, I got married to a computer science degree in 2018. Yup!

But 5 months into the developer role, I had an extramarital affair with content writing.

Basically, I was a Python developer in the daytime, writing tech blogs under the moonlight.

However, I couldn’t keep that a secret.

That’s the thing about modern-day situationships. You can’t hide it.

Peers discovered my new affair.

News spread like wildfire.

To cut a long story short, in no time, I was staring at a divorce from my coding career.

That was painful. Not that I was great at coding, but still…

Anyway, I started living happily as a B2B content marketer. At least, I pretended 😐 But the truth is that the love for coding never went away.

Moving on is so hard. Right?

And so…

A year later, I got into an open relationship with both; python programming and content marketing.

I started freelancing as a web scraper where I used my Python skills.

In Parallel, I sharpened my content strategy skills, as well as content distribution, email marketing, and content writing skills. Started helping early-stage SaaS and IT startups with B2B content marketing services.

Can you guess the best perk of dual dating?

I became damn good at SE*

Wait… hold your wild thoughts.

Yikes!

I’m just saying that…

I became good at SEO 🤷🏿‍♂️

Search Engine Optimization (SEO) is one of my core strengths and something I truly enjoy doing.

After working for a while as a freelancer, dabbling into everything B2B content marketing, I became a full-time technology marketing consultant.

That's my story so far!!

Anyway, what brings you to my profile?

Are you looking to onboard a content marketing consultant? 

Well, I can only work with you if you promise me-

🧠 A lot of knowledge sharing, and

🤑 A lot of happy notification$ from my bank.

You will enjoy working with me because-

1. I understand how to create content the human way; not the humanoid way.

2. I’ve 6 years of experience working with different teams to clearly define what needs to be done, and more importantly, WHAT NEED NOT BE DONE. I believe that we should never be taking blind shots in the dark, rather let data analytics guide our marketing strategies. We must channel our energy and focus to what works.

With that, I bid adieu. I hope, our paths cross for good, and we get to know each other better.

🚀❤️

taplio

The Battle

Dani Kellogg

Nishant Choudhary

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