ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Brillion

Director of Product Marketing

Cytel

Uberflip

My role is to overhaul product and content marketing functions to re-establish the company as leader in content engagement. I define and implement product marketing strategies to focus on customers' business value and successful solutions. I align content strategy to facilitate buyer jobs as well as creating educational, tactical content. In addition, I initiate standardized approaches to product launches that support remote-working, cross-functional teams. I also mentor sales teams on improved messaging to boost sales and close deals.

Senior Director, Content and Product Marketing

Publicis Groupe

Initiated a collective to bringing together product marketing managers across the Groupe for sharing information, aligning messaging, and creating compelling content to support consistent narratives. Developed and conducted workshops to identify and frame positioning and value propositions for viable marketing operations solutions.

Vice President, Product Marketing Strategist

6sense

In my role as product marketing director at 6sense, I supported the company in its critical growth phase by collaborating with Product Marketing team on building and reinforcing key relationships within the organization, always keeping stakeholders informed.

Conga

At Conga, I directed and mentored a team of 4 product marketing managers for 6 products to establish Product Marketing as a function, defining roles and responsibilities, and project ownership. I also drafted and implemented vertical strategies, including identifying content needs, inbound/outbound assets, sales enablement, and necessary executive support. I additionally redesigned existing processes to focus on scalability.

Emarsys

In this function, I collaborated closely with Operations, Marketing, Product, and Sales departments, located in Vienna, Budapest, and London, to define and launch a standard go-to-market strategy across 17 global locations. I determined roles and responsibilities as well as process ownership. I put together a Pricing Committee to establish pricing models for existing and new customers and to keep stakeholders updated on new product rollouts.

Head of Go-to-Market and Product Marketing 

Angie's List

Designed, implemented, and manage all aspects of company product marketing strategy and
operations. Mentor a team of direct reports to adopt a new strategic direction by focusing them on
critical activities and helping them adopt a leader mentality. Work closely with executive leadership to align business strategies with internal processes.

Senior Manager, Product Marketing

Self-Employed

Leveraged proven expertise in marketing, product & service delivery, and business operations to assist clients with developing scalable, efficient processes that maximized efficiencies and supported rapid growth. Provided analysis and guidance on business systems that align product strategy with business needs.

Worked with a client to develop forward thinking internal process on how to onboard and deliver products and services to their clients, supporting their rapid growth and development. Provided services to a client who, after a few consultative conversations, utilized the information to execute the company’s first, and successful, product launch.

Product Launch and Business Operations Consultant

ExactTarget

Responsible for all aspects of go-to-market strategies for 9 product lines, working with Marcom, product, internal business systems, finance, and sales teams to define a launch process. Senior advisor to the product team and company executives on messaging, product positioning, and rollout strategy. Developed launch metrics to measure effectiveness and communicate the need for changes in marketing programs, sales adoption, and support knowledge to top executives.

Senior Manager, Global Product Launch

Re-designed the SaaS account provisioning process working with the product and provisioning departments to standardize operations that reduced client delivery time for new accounts and consistently delivered accounts within 24 hours from contract close date. This significantly improved ROI, productivity, team communication, efficiency, and client satisfaction

Team Lead, Operations

Led cross-functional teams to define, gather, and analyze business requirements to implement company-wide financial and HR systems. Partnered with all business areas to review existing processes, mitigate risks, and develop communication plans that minimized conflict and increased adoption of new processes.

Business Analyst

Implemented ExactTarget, a digital marketing platform, for clients ranging from small to Fortune 500 companies. Worked with cross-functional teams to improve the flow of communication and solve complex technical issues on projects. Interfaced with clients to develop a deep understanding of their engagement needs and provide a forward-thinking solution that allowed clients to grow their marketing programs.

Implementation Consultant

Product Marketing Leader and GTM Strategy Builder

I’m a question asker, a problem solver, and a mentor. I can switch between strategy and tactic like flipping a switch. 

I speak both business and technology and can transition between these two languages with ease. I have deep product marketing knowledge with the ability to apply it and drive results. 

I am your product launch expert. I consider goals, operational readiness, and tactics when developing plans to intro new products and re-introduce features to delight customers. 

I have a strategic mindset to grow businesses with the B2B SaaS know-how to develop and execute the right GTM strategy for scale-ups and enterprise organizations. 

I’m not afraid to challenge the status quo and push for what’s right for the business, even if that means ruffling a few feathers. 

Oh, I also make a delicious Manhattan to celebrate wins.

taplio

The Battle

Dani Kellogg

Maureen West

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