ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

StoreConnect

StoreConnect provides an eCommerce and point-of-sale solution specifically designed for small businesses and nonprofits by integrating fully with Salesforce. It enables users to manage multiple storefronts, inventory, customer data, and transactions from within Salesforce. This system simplifies operations by centralizing customer management and automating tasks like real-time updates and data synchronization. StoreConnect offers flexible pricing, customization options, and seamless integration with other platforms like payment gateways, making it an affordable and scalable solution for organizations looking to grow their online presence.

BDM (US, Canada, LATAM) NonProfits, SMB, Education, Government, Commerce and more!

TheNetworkGirl Consulting 

▪️ Event Planning
▪️ Field Marketing 
▪️ Social Media Content Review and Consulting; including LinkedIn
▪️ Website Content Review
▪️ Sales Staff Blitz Support
▪️ Promotional Event Staff
▪️ Anything that your company needs, that needs a little extra something! 🌠


#NetworkGirl Consulting | focused on 'vision to reality' providing authentic perspective and support via Community Building #SocialNetworking #PersonalityMarketing #ExperientialEvents #Tech

I have always been an early adopter of #Tech, understanding how it connects people more easily globally in addition to face to face events. 

I am also a supporter of the Arts; in 2000, I saw a need for Artists to connect with patrons. Craigslist was the only major outlet for artists at the time but one-dimensional. 

Working in a UX Design capacity, I managed a team of developers who took my vision and built an ASP/MySQL database website. 
Artists could create their profiles and load their images while building a community to be exposed to patrons to buy their art — one of the first Social Media Websites with a launch in 2000. 

This experience developed the skills many organizations look to me to assist them with marketing, strategy to build engagement, and event management.

✔Copy and Paste to check out the first social media website:
https://web.archive.org/web/20030217062555/http://www.thenetworkgirl.com/

INDUSTRY AFFILIATIONS:
Meeting Professionals International (MPI) | Corporate Event Marketing Association (CEMA)  | American Society of Associations (ASAE)  | Int. Association of Exhibition and Events (IAEE) | American Marketing Association (AMA) | International Live Events Association (ILEA)

@TheNetworkGirl Consulting | Lead Generation, Social Media, Marketing, SMS, and Events (Contractor)

DevNetwork

Spearheaded Global Advisory Board initiative, recruited 450+ C Suite titles to support 10 Conferences + Virtual events, SDR efforts resulting in $1,620,000 of Sponsorships through lead generation with an average deal of $10,520 

Social Media for Brand Page and Advisory Board Engagement

(original duties) SDR: Cold Calls, Yesware Emails, to book appointments with VP of Growth for booth sponsorship sales
Source Leads: Copilot, Sales Navigator, Lusha, GetProspect, industry newsletters
Some travel for national industry networking events

(as of Jan 2024) Account Manager: 900 Email Campaigns a week, 300 Personalized emails a week, 50 Phone Calls, 50 New LinkedIn Sales Nav In-mails a week, 50 Personalized LinkedIn touches a week, Maintain Salesforce Opportunities and Stages, conduct sales presentations and create contracts
(A Few Contracted Clients...IBM, Hasura, RedHat, LaunchDarkly, BroadCom...)

*Recruited + Onboarded 450+ Senior Tech Advisory Board Members and Developer Advocate Evangelists #DevRel for the Developer Community:  Took the program from 35 people to over 400 people in a year, with titles including Founders, CEOs, VPs of Engineering, CTOs, and Evangelists.  Technology top Influencers.
*Sr Tech Executives weekly Interviews & Onboarding Calls
*Manage Sr Tech Executive Advisory Board LinkedIn Private Group for Networking amongst peers; daily activities to create ongoing community between in-person events
*Sr Tech Event Conference Speaker Procurement

Onsite Events:
* Manage VIP Lounge and Offsite Activities during in-person Conference Events
*Travel to Partner Conferences to meet with our Advisory Board Members and VIP's

Account Manager / SDR & Developer Community Manager

Textmunication

The story behind this job: I had been in Event Marketing for 20 years; in the blink of an eye, the industry disappeared. One day, I got two hundred emails about COVID — I knew businesses wouldn’t succeed with just email. I had just started exploring Text because of the 98% open-rate Stats for events. I went on to find a Pleasant Hill company close to my home. They were not hiring but admired my passion and put me on part-time + commission.

* Developing API Partner Integrations
* Inbound Sales: Hosting Demos and supporting Users with Platform Launch 
* Outbound Sales SMB: Restaurants | Franchises | Salons | Health & Fitness | Non-Profits | Marketing Agencies | Virtual Events & International Channel Partners (UK, AUS)
* LeadGen | Google AdWords 2020 Revamp 
* Outbound Email Drip Campaigns with Growbots 
* CRM Admin | Pipeline Reporting 2020 Revamp 
*  Participate in user acceptance testing and provide valuable product feedback

Partnering with: 
Blackbaud | Razors Edge | EZFacility | Daxko | and any CRM/POS that allows for API Integration, or we offer standalone accounts with no CRM needed.

Business Development SAAS SMS Text Communication Gamification Platform (SMB)

WiLine Networks

Tech Sales - Corporate Fortune 500 Event Segment

**Pandemic Layoff. Overnight the in-person Events Industry Turned off the Lights**
 
• On-demand point-to-point Internet Bandwidth for Events
• Abundant Secure Bandwidth at Affordable Prices
• Managed Internet Services 24/7 365 days
•  Cloud-Based Phone Systems

| Event Streaming | Event Security Camera Circuits | Event WiFI | Indoor or Outdoor Events |

CourseWork: WiFi Master Class (Udemy)

PTP Event Internet Account Executive (SMB)

American Marketing Association

Create event processes, manage resources and budgets effectively, utilizing 21 years of event planning skills to keep event programs on track and budget while increasing attendance 

• Event Planning & Program Management: 13 events annually, 30-200 people attendance
• Salesforce System Admin
• Marketing initiatives increased attendance by 32%
• Venue Site Selection and Catering partnerships 
• Engaged In-Kind Sponsors $76k 
• Day of Event Management Operations
• Develop and maintain the annual event plan and quarterly objectives
• Budget Management and Forecasting 
• Work cross-functionally with Marcom team and Web team for Event messaging and Brand armature to ensure successful delivery to targeted attendees 
• Manage all post-show reports to stakeholders 

✔ Selected for AMA Leadership Retreat •
✔2018/2019 Chapter Merit Award Winner•
✔2019-2020 Member of CEMA, Corporate Event Marketing Association•

** Member April 2018-June 2020**

The American Marketing Association, San Francisco promotes professional learning and career advancement opportunities for all members. The chapter hosts a wealth of monthly programs, events, workshops, and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region. (We are looking for industry volunteers to support our Chapter, contact me if you are interested!)

Vice President of Event Marketing (VP)

The Village (969 Market Venue)

• Manage $6 Million Pipeline over 100 Open Opportunities a month
• 3 Sales Managers: Training and Pipeline Sales Reporting 
• Personal sales goals generated $5 Million 
• Copper CRM Administrator 
• Digital Prospecting average touch-point outbound 500 a week: email, social media, LinkedIn 
• Networking events average eight a month, Associations: MPI, ILEA, PCMA, GMIC + Fortune 500 events (Meetup Groups, VC Events)
• Marketing: 25 hours a month dedicated to targeted local, national, and global Campaigns. Company newsletter, blog, social media, website management, SEO and SEM
• Catering Sales Management with Total Party Planner
• Budget Management 
• Event Show Management: 3rd Party Vendor Management, negotiate contracts including Security and Housekeeping 
• Event Management Day of Point of Contact (POC) events from 100-1,000 ppl, oversee staffing, floor plans, specialty furniture, contracts and invoicing

"I recently worked with Jeanavive on a high-profile corporate event. The event was a success, and I owe much of that to Jeanavive and her team. From the high-level aspects to the minutia of detailed logistics, Jeanavive was a delight to work with. Her expertise and guidance on how to best utilize the space and vendors helped to create a fabulous event." Melanie Salman, Corporate Event Marketing 

※ The Village Venue ※
Catering & Venue Management, paired with in-house Audio Visual Services. 

The Village in San Francisco offers #EventProfs over 10,000 square feet, 3-floors with a total guest capacity of over 1,000. 

The venue is a State-of-the-art event facility with a 75’ x 10’ seamless laser projection screen, lighting, Meyer sound equipment, motion picture, and interactive technologies.

High-Speed Internet/up to 1 Gbps & 3000 devices. In-House Catering & Beverage Services by our F/T team. 

Email me today! I would love to show you the Venue: Jeanavive@969market.com and mention LinkedIn.

Director Of Events, Business Development, Marketing + Sales Operations

Volunteer

⁂ 2011- Present, Founder, The Vintage Days Events, historical Vintage Events, and WWII recognition

⁂ 2008 – Present 
Art Deco Society of California (Northern California and Los Angeles) 
• member and volunteer to assist with living history events

⁂ July 2009-July 2010 
Meals On Wheels Association of America (Tech Support) 
• I volunteered to visit home-bound Seniors in San Francisco to help them install updates on their computers and teach them how to use programs

⁂ June 2011- 2017 
Soldiers Angels: Volunteer VA PTSD Unit. 
• Visit with our soldiers, cook meals, and create activities 

⁂ 2012 & 2013 Art Deco Society 
Chair Annual Event : Gatsby Summer Afternoon. 
• 800 attendee outdoor vintage-themed event. 
• Maintained Event Website Management & Social Media to build attendance which led to a sold-out event 

⁂ September 2008 – 2018
• Event Organizer Bay Area Swing Dancers - Meet-up Group. Meet-up Organizer. As well, Co-Founder of Dancing for Singles

Community Volunteer Involvement

Yacht Connections International

※ Company Sold Private Event Yacht to the Giants ※ 

• Increased 2015 revenue by 2.69% in 8-months
• Initiated SalesForce Launch; from the build to guidelines, to ongoing reporting in conjunction with Quickbook Reporting to monitor and maintain company goals and pipeline
• Hired and trained new sales staff / manage Event Manager
• Project Manager; 2015 website redesign and ongoing SEO/AdWords maintenance
• Attend Industry Networking Events to develop Corporate Market; including C-Level engagement (I am a hunter)
• Account Management, payments and invoicing
• Work with Operations on Customer Service focused logistics Event Management & Catering 

"Jeanavive is an amazing person to work with, as we are based in NYC. I didn't know whom to approach for our event in SF. I was recommended to speak to Jeanavive, and thank god I did. She created the most seamless experience and gave a lot of great recommendations about San Francisco's best places, we, of course, booked the Yacht Connections for our evening entertainment and everything was just perfect as described by Jeanavive. Trusted and very professional event planner and a great adviser. Thank you for being you, we certainly need more people like Jeanavive." Anna Krauze, Director Best Venues LLC

"I used Jeanavive last year during VMWorld, and it was by far the best event I have put on. It was only supposed to be for a few customers, but it got so much buzz that we had over 30 more people jump on board. The Yacht is amazing, and the team ensured we had a great time even though we were way over our est. attendance" VMWorld, Event Manager

✔Special Studies: 2015 Certification: Meetings and Events at Sea

Director Of Event Sales And Marketing

SF Event Venues

※ Treasure Island Slated for Condos Winter 2015 City did not renew Leases for Venues ※ 

San Francisco Event Venues: 5 venues on Treasure Island; including the Winery SF- from 50 people to 10,000 people events 

• Business Development and Sales Contracts for Corporate Clients 
• Sales Tool: Lead Generation, prospecting, cold calls, networking events
• Booked over $170k in the first 2-months. Accounts Included: Facebook, Franklin Templeton, Edelman

"Jeanavive is fantastic! A complete joy to work with! She was always so professional and went above and beyond for our group. Jeanavive always responded quickly and provided the best recommendations to make sure our event was perfect. I knew I was in good hands, and I truly couldn't imagine a better partner to work with to pull off our 200+ person event." Lexi Hollar, Project Manager, Edelman

Business Development Manager And Event Sales Major Accounts

🦄 ※🦄※🦄 ※🦄※🦄 ※🦄※🦄 ※🦄※🦄 ※🦄 
As a ※SuperConnector※, my unique ability lies in bringing people together. I excel by passionately considering people’s needs and advantageously connecting them. I am EXTREMELY Empathetic. 

My authentic communication style, customer-first mindset, and forward-thinking problem-solving skills consistently achieve goals. 

I am dedicated to staying at the forefront of any industry by actively pursuing knowledge. I partner with senior stakeholders and cross-functional teams to ensure successful implementation to provide high-touch customer service.

My process-oriented approach allows me to thrive in high-speed-changing environments. I am adept at multitasking while maintaining a keen, intuitive eye for details, including CRM data logging activities and forecasting. 

I am a Community Leader with active board member roles and a regular networking event attendee. 

✔ Sales, Business Development, Marketing, Field Marketing, Event Management, 

Creative | Innovative | Passionate | Adaptable | Perceptive | Energetic | Confident | Hunter | Farmer | Strategic | Activator | 

"Jeanavive has proven to be very ambitious and goal-oriented, with an eagerness to take on new responsibilities. She has a take-charge personality and a wide range of knowledge in event planning, marketing, and social media. But, maybe the most impressive aspect about her is that she seems to know everyone and has a special skill of connecting people in mutually beneficial ways." President, American Marketing Association SF, Amy Franjesevic 

⁂ 12- Years of Business Development Experience, Sales, and Marketing 
• Ongoing Sales & Business Development Achievements exceeding goals
• Launched 4 CRMs, including Salesforce & Copper & trained teams
• Managed & Redeveloped three company websites; one relaunched in 30-days
• Created MailChimp Newsletters & WordPress Blog for multiple companies

⁂ 21 Years of Event Management Experience 
I have a reputation in the industry for an unmatched response rate, a passionate understanding of people, and for being a SuperConnector.
• Influenced 350+ events as an event manager, contractor, vendor, board member, and volunteer
• Coordinate venues, budgets, floorplans, staff, and onsite event services
• Secured $75k in-kind sponsorships for American Marketing Assoc. Events and increased attendance by 32% 
• Advocate for the buyer's journey "Clients First."

✔Special Studies: Cultural Anthropology, Core Emergency response training, Certified Meeting Professional (CMP) Boot Camp, Privacy and Information Security + Anti-Corruption

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Dani Kellogg

Jeanavive Janssen

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