ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

WorkRamp

Senior Product Manager

At WorkRamp, we believe that the best companies grow through learning. That’s why hundreds of market leaders such as Box, Lattice, and Outreach choose the Learning Cloud to power employee and customer learning. Boost employee performance, grow revenue, and scale customer success with WorkRamp. Learn more by visiting workramp.com.

Product Manager

Knack

Focused on improving and expanding the online database software which comprises of a back-end builder and front-end live web application.

 •  Development and maintenance of feedback loop with customers (including partners) through active engagement to identify opportunities and deliver value
 •  Customer research using both metrics driven quantitative research, layered on with qualitative research to identify areas for optimization that lead to high value customer interactions and increased conversions
 •  Manage and groom feature backlog and product roadmap to align with product strategy and company vision
 •  Work closely with design and engineering to scope and shape new features and product updates
 •  Collaborate with design and engineering to integrate features and product updates with a complex legacy codebase and highly customized production environments of end users
 •  Manage the process of product updates from ideation to release 
 •  Led the launch of a new community forum and updated expert network of vetted partners

Product Manager - Customer Insights

Hybrid role both providing support for and learning about customers via troubleshooting, surveys, and product intelligence for a complex SaaS online database product.

 •  Empathize with customers to understand their pain points, and the solutions they need for their businesses
 •  Unlocked value for customers by leveraging creative ways to extend the capabilities of the product
 •  Sought and advocated for opportunities to feed and prioritize the product backlog with new features, improvements
 •  Interviews with customers and partners to collect product feedback Competitive and industry research to anticipate future needs Managed and interfaced with customers via our community feature request forum
 •  Assisted with hiring and onboarding of new colleagues
 •  Organized company lunch & learns and contributed to culture as a member of the culture committee

Customer Success & Product

Spark Digital

Project Manager and Business Analyst for Media Supply Chain optimization initiative at Telemundo
 •  Thorough examination of Telemundo's Media Supply Chain to identify key areas for improvement
Executive recommendation outlining future system and process requirements, including cost analysis
 •  Designed and validated future-state user  flows for nine departments, including system architecture and data  flow diagrams
 •  Implemented major business process changes in  five functional areas across the enterprise: Title, Rights and Order Management, Media Asset Management, and Distribution
 •  Led change management initiative using ADKAR methodology to ensure new system adoption and success

Lead Consultant for WSJ Real Estate project at Dow Jones
 •  Evaluation of current CMS and ecosystem tooling 
 •  Stakeholder interviews to identify requirements 
 •  Solutions presentations to leadership and planning for implementation phases

"Jessie's experience designing and building products for startups and delivering transformational projects for Fortune 100 companies (e.g. NBC, Dow Jones) is truly unique. Her experience is grounded in digital product management and user experience design, which combines research and business case development with results-driven design strategy. An innate problem solver, Jessie's background balances the need to make informed decisions with the desire to work quickly and iteratively to deliver software solutions."

Project Manager / Consultant

Self Employed

My freelance services include: branding, logo design, web design, tech support, annual reports, and marketing materials.

Clients Include:
M&L Construction Inc., International Tutors NYC, Apple Arts NYC, Founders Hall, Ecoware Biodegradables, Travel for Change International, Relocation Concierges

Freelance Graphic Design

Animoto

•  Drove product roadmap and managed releases of enhancements to video product, both back-end and consumer facing. Enhancements included the integration of customizable captions, footage, colors, etc.
 •  Focus on delivering value to multiple customer segments, through research-based KPIs
 •  Gathered quantitative and qualitative feedback via: Looker, Google Analytics, UserTesting.com, and user interviews and CS feedback Implemented Agile product development with an inexperienced team  •  Organized SOPs for QA, Marketing, CMS, font and template mgmt Closely integrated with multiple departments for release planning and execution; QA, Video Engineering, Marketing & Biz-dev

• Managed the roadmap, development and release of over 90 templates in the collection
• Personally designed 18 video template styles, and made countless improvements to the entire collection
• Technical team lead and consultant for cross team initiatives

Lead Motion Graphics Designer

Sr. Product Manager at WorkRamp. With deep empathy, curiosity and a love of data, I spend my time figuring out and building what businesses need to support the continued professional development and training of their #1 asset - their employees. 

taplio

The Battle

Dani Kellogg

Jessie Tully

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