ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Kirsten Jepson Consulting

I have always been on teams responsible for innovation and growth. 

Most recently, I worked in the evolving Customer Experience space. This means that I have a deep understanding of the client’s customers in a range of industries including FinTech, Healthcare, Communications and Technology.  I understand the struggle to balance spending resources on customer service, incorporating technical solutions and the impact on a brand.  

Product Marketing Foundation 
-Establishing a new product marketing organization 
-Assessing internal needs/gaps, creating job descriptions, working internally on building communication cadences, cross collaboration. Creation of training curriculum. 
-Expert at building and enabling global and remote teams.  Advocate of team building by blending people, process, and technology to achieve the best outcomes. 
-Successfully integrate all Product initiatives into existing infrastructure.  Collaborate on building processes where none exists.

Voice of the Customer  
-Assessing new product/service fit - especially those that are part of a merger or acquisition.  Either before or after the acquisition.
-Researching customer needs, market, and competitive analysis. Gaining a deep understanding of the client's business issues in collaboration with other stakeholders.  Establishing and leveraging Client Advisory Boards. 
-Product/Service Positioning - Identifying the intersections between client needs and the company's value proposition in both emerging and mature enterprises 

Go to Market enablement
-Sales Programs and tools to ensure that Business Development is empowered with what they need to achieve goals
-Collaborating with Marketing Communications to ensure transition of research, product fit, messaging, and storytelling 
-Developing a Content Knowledge Center, implementing a newsletter, and partnering on best practices for learning and internal communications

Fractional Product Marketing Leader, Principal

Fractionals United

Fractionals United is the leading global community for Fractional Leaders.

It's the go-to community for Fractional professionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the organization as a source for Fractional Leaders to help grow.

Community Member

The Product Marketing Alliance (PMA) was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. 

Since then, we've gathered more than 90,000 enthusiasts from across the globe. All with one shared goal. To drive demand, adoption and the overall success of their products.

Our mission: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

Product Marketing Alliance - Professional Member and Ambassador

TELUS Digital

Senior Director Product Marketing

Responsible for establishing the company’s Product Marketing practice.  Develop and add to the current team to infuse best practices and process standardization across the organization globally.  

Reach across Technology, Solutions, Operations, Marketing Communications, Sales, Legal and Pricing to build products, services, and solutions that align around providing product-driven business value.

Director of Product Marketing

SYKES

Senior Director, Market Strategy

I was responsible for providing leadership and direction for Financial Services, Healthcare, Retail and Travel market strategy globally; including the execution of targeted market initiatives, Content Marketing, and development of new solutions for these key segments.  These verticals account for about one third of company revenue of $1B.

My accomplishments based on a back bone of market analysis.

Global Marketing Director, Financial Services

PDMA Tampa Bay Chapter

Vice President, Founding Member - Tampa Bay Chapter
President, 2007-2008

President

Fidelity National Information Services

Directed the development of complex products through all stages of the product development lifecycle from Idea Generation and Business Case to Product Launch and Commercialization.  Developed and managed matrix teams.  Championed Product Strategy at all levels internally and externally to ensure appropriate engagement. Notable Product launches include Card to Core interface, Credit Card Collections package, Visa Signature Card, and Authorization Name Match (a fraud mechanism).

Sr. Director

JP Morgan Chase

Managed the Prepaid Debit Card Incentive Products and associated new product opportunities.  Advocate of the product vision internally and externally.  Developed strategic Business Plan for Product including definition of card capabilities and functionality, distribution channels, target market, financial goals, legal and compliance guidelines.  Worked with MasterCard and Visa to develop internal policies and procedures to ensure compliance.   Lead merger integration work teams related to platform comparision, vendor, client and cardholder communications, operational process mapping and card conversion effort.

Vice President

Citibank

Managed definition, development and implementation of new-to-the-industry B2B stored value products.  Developed Innovation Strategy and Staged Development Model to aid moving a single product business model to a multi-product business environment. Directed Business Reviews on new product concepts including industry research, defining business requirements, product design, pricing analysis, legal agreements, and implementation. Tripled year-over-year revenue while in the position, ultimately accountable  for 73% + of sector revenue.

Equifax, Inc.

Managed the product definition and implementation of Decision Power - Retail, a credit score decisioning tool for merchants.  Directed matrix team of technical and operational resources in development of contracts, financial analysis, internal and external training packages, pricing, and data analysis.

Product Manager

I partner with B2B leaders that know Product Marketing is a key driver of growth.

Problems I solve in my fractional role include:

-Building new or early-stage Product Marketing functions ensuring alignment between product development, marketing, and sales. This collaboration accelerates go-to-market strategies and enhances product adoption.  Companies I work with benefit from streamlined processes, targeted messaging, and efficient product launches.

-Revitalizing Product Marketing strategies to rejuvenate brand positioning, messaging, and competitive edge.  Outcomes include renewed market relevance, improved customer engagement, and increased revenue.

-Scaling Product Marketing ensuring consistent messaging across diverse markets and customer segments.  The result is expanded reach, new markets, and sustainable growth.

-Working as a Fractional Product Marketing Leader to fill skill or bandwidth gaps. Clients benefit from continued momentum and continuity.

-Testing new markets or product ideas by exploring uncharted territories to minimize risk and inform decisions. Client outcomes include identification of growth opportunities and validation of hypotheses.

With a track record of participating in 10 major acquisitions, an IPO, and over 150 product launches, my diverse industry experience offers a multifaceted perspective to navigate complexities, capitalize on trends, and make informed decisions.
 
I’ve recently led launches in Digital Services products like iTIA (GenAI) and Intelligent Insights (a bot Management Platform) and have collaborated with tech partners such as Automation Anywhere, Blue Prism, UiPath, and others. 

I am a logical problem solver with the ability to pull apart complex situations and extrapolate actionable items. I am scrappy and polished at the same time.  Comfortable leading, influencing, and engaging across all levels.  

💡LinkedIn Top Product Marketing Voice

#opentowork #fractional #productmarketing 

"This present moment used to be the unimaginable future"  Stewart Brand

Contact me for a complimentary discovery call. 
https://calendly.com/kkjepson4/virtual-coffee

Specialties:
B2B Marketing | Lean Product Marketing | Building high performing teams | Digital Transformation | Digital Customer Experience | Conversational Bots | GenAI | Robotic Process Automation - RPA | Artificial Intelligence | Contact Center Cloud Platforms | Innovation | Global Leadership | Financial Services | Fintech | Industry Relations | GTM

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The Battle

Dani Kellogg

Kirsten Jepson

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