ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Upya Technologies

Groupe SEB

• Managed Tefal Home Care category & WMF brand, driving +10pp online market share increase in value in H1 2022 vs H1 2021
• Developed and executed go-to-market strategy for Tefal/Rowenta X-Ô innovation, recognised as best-in-class as a result of a close collaboration with France-based teams aligned with the EU marketing best practices, which helped to increase market share in value +4pp H1 2022 vs H1 2021
• Achieved +10pp share of search increase in Home Care placement within marketplaces' search results in 2021 vs 2020 by the implementation of Sellematics insights  within e-commerce marketing team collaboration
• Attained +5pp increase in WMF CRM sales share, measured by D2C online sales in Q1 2023 vs Q1 2022, through the successful management of myWMF launch, a D2C loyalty program

Miele

• Drove +9pp increase in Vacuum cleaners units market share and achieved +23% growth in Laundry revenue in 2020 vs 2019
• Successfully executed go-to-market strategy for the Miele Triflex innovation, capturing 10% market share in units in 2020 by aligning German product managers positioning with CIS Sales team enablement as part of the Eastern Europe cross-functional launch team
• Led award-winning campaign - Miele Laundry Records - winning gold ADCE, bronze Red Apple, and Golden Drum shortlist awards, resulting in a significant boost in brand awareness +11pp and generating a +30% increase in category search queries in Q4 2020 vs Q3 2020

Xerox

• Managed SaaS portfolio, achieving +10% annual revenue growth in 2015 vs 2014 despite a declining market
• Increased new customer acquisition by 25% in finance, pharma & manufacturing in 2015 vs 2014 through proactive engagement and delivering customized solutions
• Led knowledge-sharing meetings with value-added partners, resulting in 10 on-top upselling deals in 2015 vs 2014 through collaboration with Czech third-party providers and UK & US stakeholders

• 30 additional deals were closed in retail, food & services in 2014 thanks to new competitor analysis reports
• Significant time saving of the Sales team by diversifying competitive intelligence sources and utilising Advanced Excel and Salesforce
• Recognized with the Quick Start Award for quickly achieving success in the role

Competitive Intelligence Analyst

🧩 Product Marketing for scale-ups and big companies

Product marketing leader with 10+ years of experience in global brands within B2B SaaS & Tech, B2C CPG along with side projects in B2B SaaS & B2C marketplace early-stage startups

I bring value in:
📢 B2B & B2C product marketing
🧐 Market research (focus groups, customer surveys, AI-powered analysis)
🔍 Competitive intelligence (data analysis, battle cards, return on investment/total cost of ownership estimation)
💡 Positioning (customer segmentation, needs hierarchy & jobs-to-be-done, USP hierarchy, differentiated value proposition, messaging, price positioning & packaging)
🚀 Go-to-market strategy & execution (launch planning, RACI matrix)
🎨 Content excellence: TV and OLV copy, digital assets (SMM, blog posts, landing page, product card), sales enablement materials (case studies, differentiation slides)
📚 Product trial/pilot/demo/onboarding
🌐 Digital marketing & e-commerce (O2O, SEA, SEO, display advertising, social media, email marketing, D2C & marketplaces)
👥 Cross-functional leadership and stakeholder management (agencies, product, sales, marketing, and analysts teams)

Proven track record in launching innovative products, gaining market share, and driving profitable revenue growth

taplio

The Battle

Dani Kellogg

Nikita Sapozhnikov

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