ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Priya Doty

BMC Software

Head solutions marketing for IZOT (IBM Z software) division and BMC AMI portfolio, covering DevOps, DataOps, AIOps, Cloud, and Security.

VP Solutions Marketing, BMC AMI Portfolio

NeuroBlade

Built and led the team; brand, product marketing, demand generation for post Series B data analytics start-up. Took NeuroBlade out of stealth mode, launched first product and key ecosystem collaborations with Dell and Kioxia, increased awareness 97%, pipeline by 40%.

CMO/VP for global $5B+ IBM Z & LinuxONE business with direct/matrixed team of 100 globally.

-Launched IBM z15/z16 globally in 30 countries; driving 60%+ revenue increase
-Led IBM LinuxONE growth with 3x pipeline and 30% revenue growth 
-Co-led App Modernization initiative, growing ~40% through Red Hat and Services

Integrated Campaign Executive for hybrid cloud infrastructure campaign, representing $20B in IBM revenue, 7 IBM business units (IBM Servers, IBM Storage, Red Hat, Ansible, IBM Cloud, Modernization, Services) and a direct/matrixed team of 100+ marketers

Spearheaded and built the Confidential Computing product category for IBM Cloud, generating net new logo pipeline, enterprise and developer interest for this emerging cloud security area around IBM Cloud Hyper Protect Services

CMO & VP Product Marketing, IBM Servers

CA Technologies

Solutions marketing for $2B+ mainframe software unit including IT Ops, AI Ops, DevOps, Security, Databases, Workload Automation.

Led messaging and repositioning of the business unit; grew social media presence by 40%, launched 4 fast-growing organic products at CA World, built customer database for acquisition/retention campaigns. Unit was ultimately acquired in Broadcom’s 18B+ acquisition.

Led introduction of DevOps, partnering with sales and product to address competition and increase pipeline by 200%. 

Overall product marketing org won Sirius Decisions "Product Marketer of the Year"

Senior Director, Solutions Marketing

Ogilvy

Initiated competitive intelligence practice; sold/delivered 25% of our book of business in first year as Partner. Ogilvy Consulting doubled in revenue yearly.

As marketing strategy director of Ogilvy One (digital marketing), won an Echo direct marketing award for UPS My Choice, which was scaled using an all digital and social campaign from 0 to 1M subscribers in 6 months. 

Led a 2-year project with Samsung to build their brand position with B2B, and also strategy for UPS, Carhartt, American Express, DuPont, T-Mobile, and IBM.

Vice President, Global Consulting Partner

Verizon

Built and led the product portfolio management function for Verizon Wireless, Verizon and Verizon Business. 

My team enabled strategic agility for Verizon's innovation roadmap during a period that saw the introduction of the iPhone, FiOS, and skyrocketing data usage. Managed a $350MM+ capital budget to achieve highest ROI on new product development, reviewing hundreds of projects, go-to market readiness, and 360 degree reviews.

Director Product Operations

GetConnected

Led key retail accounts and product strategy for this B2C SaaS start-up, which grew revenue 2x from $10 to $20M ARR by selling subscription telecom services via retail channels like Best Buy. 

- Project managed omni-channel retail launches
- Defined product strategy, wrote thought leadership
- Helped bizdev close a multi-million dollar deal with a mobile operator

Director Product Strategy

Thomson Reuters

Led the launch of Thomson Financial’s Bangalore-based call center; hired, trained, and went live with a series of call center queues to support 24x7 operations, ahead of budget and schedule. 

Led multiple IT strategy projects for the CTO’s office, assessing data center optimization/migration, vendor selection, and enterprise architecture.

IT Manager

Leo Burnett

Led the agency's first e-commerce project for Maytag, and advised CPG clients on digital marketing techniques.

Digital Marketing Advisor

Deloitte Consulting

Part of e-commerce start-up within Deloitte Consulting that spun out as its own company. Scaled the practice from 0 to 20 clients, acting as sales engineer and product developer.

Implemented Oracle ERP solutions at Eaton Automotive.

Systems Consultant

B2B product marketing leader and collaborative "intrapreneur" with 20+ years experience leading go to market teams in enterprise, start-up, and consulting settings. I guide executive teams to build break-through brand categories and lead marketing teams to execute revenue-producing programs through large, matrixed organizations. Named Top 100 Product Marketing Influencer by PMA, Top 50 Marchitects to Watch by Pavilion, and member, CEOX.

I lead Solutions & Product Marketing at BMC Software, covering the BMC AMI Portfolio that spans customers' IT environments for mainframe, inclusive of DevOps and Application Development, AIOps and Observability, Cloud Storage, and Security software.

I welcome the opportunity to connect with other tech and marketing professionals at all career stages to exchange ideas, seek mentorship, or expand networks.

Lead marketing for an entirely new class of data analytics infrastructure solving for real time analytics and query acceleration on large terabyte/petabyte-sized datasets.

taplio

The Battle

Dani Kellogg

Priya Doty

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