ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

GitHub

Technical Community Manager over the API & Webhooks and Accessibility areas of GitHub's Community on Discussions

• Monitor GitHub's Community and interact with community members to answer questions, direct them to educational resources, and collect feedback. 
• Filter and summarize community feedback into weekly reports
• Route pertinent information and discussions to Engineering and Product teams
• Solicit feedback on a regular basis via polls, surveys, and other effective means
• Provide regular updates to the community via established communication channels (check-in posts, newsletters, etc)
• Design and implement programs that recognize and engage our community members
• Develop programs to attract new community members
• Help execute on the community platform strategy, roadmap, and success metrics.
• Build on a recognition program strategy for leaderboards, badges, and top-contributors, aligned to related programs across GitHub
• Moderate, listen, and engage regularly with our top contributing community members, providing them with any support and resources they need.
• Support and execute on a community content strategy.

Partner with Product and Program Managers to:
• Gather feedback to funnel to relevant product teams
• Manage the community top contributor program.
• Measure, analyze, update and track community data. Regularly report on findings & observations
• Actively participate in the forum, promoting programs aimed at increasing engagement
• Manage all internal and external community documentation related to recognition
• Create and update community onboarding and offboarding processes.

Technical Community Manager

Knack

• Groom, prioritize and manage technical support tickets raised in Jira.
• Investigate escalated technical issues and leverage internal resources and tools to resolve those issues.
• Help to prioritize issues for the engineering team by weighing impact and severity on customers.
• Product mastery: Thorough knowledge of Knack use, best practices, tips & tricks to resolve a wide variety of issues.
•Provide product expertise and direct support to the Support team. 
• Create internal team resources and tools to help better set customer expectations, improve turnaround times and quickly troubleshoot and resolve technical issues.
• Create, update and otherwise maintain documentation around Technical Support troubleshooting and team SOPs in Confluence and Guru.
• Submit feedback + feature requests to the Product team.
• Mentor new employees on both the Technical Support and Success teams.
• Use CLI tools to trace logs, make network requests, and run internal utilities to troubleshoot and resolve issues.
• Reproduce bugs and translate them into high quality bug reports.
• Assist with migrations and work with the Engineering team to identify solutions for reducing app complexity for customers.

Technical Support Specialist

Customer Support:
• Tickets, live chat, video and phone support.
• Assist customers in demoing the product and building proofs of concept.
• HTML, CSS, and JavaScript support.
• Created automated tests in Ghost Inspector to ensure code integrity.
• Wrote high quality bug reports for developer triage.
• Expert level product usage.
• Translate customer challenges and struggles into product suggestions.
• Continuously optimize our internal processes and strategies for maximizing customer success.
• Trained and mentored new success team members.

Technical Writer:
• Built out knowledge base, wrote support articles aimed at the End-user (product manuals, user guides, tutorials).
• Create and edit product documentation according to company guidelines, varying from support content to product and developer documentation. 
• Collaborate with content experts and project managers to distill complex, broad concepts about products into usable and accurate documentation. 
• Work closely with a variety of product, engineering, and customer-facing teams to document how to use new product features to both technical and non-technical users. 
• Work independently and manage multiple simultaneous projects. 
• Own, create, and help manage all product and support content. 
professional technical writing experience for technical and general consumer audiences 
• Strong interest and comfort with technical subject matter 
• Familiarity with databases, HTML, Markdown, CSS, JSON, JavaScript, APIs and Git

You can see my contributions at https://learn.knack.com/ and https://docs.knack.com/. You can also view a few of the support articles I've authored below ▼

Customer Success | Customer Support, Technical Writer, QA

Quirktastic

• Provide support to customers writing in with questions about their The Quirk Shop orders.
• Manage The Quirk Shop orders in Printful.
• Respond to and translate customer tickets regarding the QuirkChat app into executable feedback requests and bug reports.
• Manual testing features in The Quirk Chat app to quickly surface bugs.


Quirktastic is a media and technology company that creates products for misfits of color. Our current products are Quirktastic.co (content), The Quirk Shop (retail), QuirkCon and a social app, Connie. I managed, supported and shaped the customer experience for each product.

https://www.quirktastic.co/

Customer Experience Manager

Referral Rock

• Provide remote technical support for SaaS start-up via Intercom chat and email.
• Writing and editing software documentation, including maintaining the knowledge base.
• Test websites and new features from an end-user perspective for functionality and efficiency.

Technical Writer

Independent Consultant

•	Install and troubleshoot PC software (create boot disks, remove malware, install antivirus software, install or repair OS, reset passwords).
•	Install and troubleshoot PC hardware (Install and update drivers, testing components using diagnostic tools, documenting error codes).
•	Troubleshoot and resolve wireless network problems (network adapter, Wi-Fi configuration).
•	User training & support.

Computer Repair Technician

Private Tutor

• Provide private instruction to individual K-12 students to improve academic performance or prepare for academic tests.
• Teach students study skills, note-taking skills, and test-taking strategies.
• Collaborate with students and parents to determine student needs, develop tutoring plans, and assess student progress.

Math and Reading Tutor

Freelancer

Producing High Quality Content with a Personal Twist

• Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
• Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
• Reviewed copy and made recommended changes using MLA, APA and in-house style guides for error-free documents.
• Wrote and edited long- and short-form copy for blogs, websites, social media, presentations, training materials and more.
• Wrote and posted content for company blog, keeping customers updated and engaged.
• Wrote in several styles and voices for website, print and internal documents.
• Reviewed published materials and recommended revisions to scope, format and content.
• Responded constructively to direction and feedback, both positive and negative.

ghostwriter

Geek Squad

Customer-Focused Technical Support

•	2012 and 2013 Customer Service Award for Outstanding Service.
•	Phone and online support, ensuring first call resolution and minimizing delays that led to abandoned calls.
•	Type 45 WPM while multitasking.
•	Support PC (Windows, OSX and Linux) and mobile devices (Android, iOS).
•	Processed quick returns and exchanges, minimizing customer wait times.
•	Boosted associate morale and customer satisfaction through positive motivation, friendly demeanor and empathetic listening.
•	Created claims and cases for damaged or defective products.
•	Resolved problems with malfunctioning products.
•	Managed call flow and provided exceptional customer service over the phone.
•	Activated accounts for customer’s interested in new tech support services.
•	Consistently met competitive customer satisfaction metrics.

Geek Squad/Customer Service Agent

Merging a background in customer support and success and technical support with seven years in the SaaS space. I help companies improve their internal and external communication and user experience through data-driven, quality content and strategies that align with the modern trends of the space.

I’m passionate about creating amazing user experiences, using technology to connect to customers on a human level and offering competitive solutions to everyday problems.

You can reach me at sarto.jama@gmail.com. Cheers!

taplio

The Battle

Dani Kellogg

Sarto J.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?