Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Attention Insight

Attention Insight AI-powered pre-launch analytics - is a spell check for design. AI platform that enables marketers and agencies to optimize their landing pages and ads before going live.
- 250 clients worldwide. Agencies like Macann, and Omnicom Group already trust us with their clients' websites and ad campaign optimizations.
- Backed by Adobe Fund For Design

Nbranded

Nbranded is a marketing agency with focus on cause marketing. Agency implements media
and advertising campaigns for non for profit sector. Main responsibilities as cofounder:

• Preparing yearly communication plans for existing and new clients;
• Working with clients to develop and implement marketing strategy that is aligned with their 
marketing goals;
• Creating and implementing integrated campaigns;
• Planning and buying media channels;
• Planning and buying online media. Understanding: CPM, CPP, frequency, view-ability and etc.
• Managing creative team;
• Preparing campaign reports and calculating results.

Cofounder

Google for Startups EU

Founders Academy is a unique 6-month program to help startup founders thrive in
unprecedented complexity. The goal is to develop better leaders who will empower their teams
and accelerate growth of the entire organisation.
Three Tracks:
1. 1:1 Leadership Coaching
2. Organisational Development Workshops
3. Investor Management Group Coaching

Founders Academy 

German Marshall Fund of the United States

Chosen as 1 of the 70 Young Innovation Leaders from 45 countries in Europe to be awarded the prestigious 2018 YTILI fellowship (Young Transatlantic Innovation Leaders initiative) by U.S Department of State and the German Marshall Fund of the United States. 
Young Transatlantic Innovation Leaders Initiative is a U.S. Department of State-sponsored fellowship administered by the German Marshall Fund of the United States focussed on developing entrepreneurial skills and enhancing economic opportunities for young professionals from throughout Europe.

YTILI Fellow 2018

Ovao Technologies

Developing marketing strategy and branding for Ovao. Focused on strategic and tactical planning components of Go-to-Market strategy. Implementing marketing research and lead generation tactical campaigns.

Self employed

Lecturer with experience of trainings planning and implementation for various target groups. As trainer implemented:
• Planning of national and international trainings;
• Preparation of training programs for trainers and end users;
• Trainings for trainers, overall 200 trained professionals;
• Trainings for end users overall 3000 people trained (various age groups).

Main themes of the workshops: entrepreneurship, early-stage startups. digital storytelling, 
software for video editing.Certificated Digital Storytelling trainer.

Lecturer

NEURONTOOLS

Company is developing neuromarketing device for tracking and measuring 
effectiveness of cross platform media campaigns. Main responsibilities as marketing 
consultant:

• Developing brand marketing strategy;
• Preparing sales proposals for clients;
• Implementing research on consumer decision making;
• Representing company at national and international exhibitions.

Marketing Consultant

Ad Fingers

AdFingers interactive marketing agency with clients in telecommunications, automotive,
lifestyle, food and beverage and technology sectors. Main responsibilities as a project 
manager: 

• Proposal development for web based solutions to achieve business and marketing goals of a 
client;
• Managed advertising campaigns;
• Managed teamwork; 
• Coordination of digital projects (applications, websites, banners);
• Managed web project development process (functional requirements, layouts, content 
requirements and other documentation), design and programming processes, testing 
projects, uploading content, Presenting project to client;
• Ensured overall project quality, preparation of marketing campaign reports.

Junior Project Manager

Women's issues information centre

Women’s Issues Information center – non for profit organization dealing with women’s rights 
issues. Main responsibilities as a project manager:

• Preparation international and national projects proposals (budget ranging from 1000 to 300 
000 EUR.) 
• Implemented on going projects (researches, trainings, social campaigns);
• Implementation of organization marketing strategy;
• Administration and monitoring of organization owned media channels (website, social 
networks, newsletters)
• Preparation of project budgets and reports;
• Coordination of fundraising activities (private sector, foundations, individual donors).

Project manager

Attention is the most limited resource in marketing. Creating first of its kind AI based platform for consumer attention monitoring. See your design through the eyes of your customers. Make data-driven decisions. Currently working with news media companies in Germany. 
Attention Insight - is a part of Google for Startups spring cohort. 


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Chris Marsh

Kamilė Jokubaitė

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