Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Kathrine Zøllner

Jeg hjælper dig med at øge konverteringsraten gennem Data Insights, Best Practice, Splittesting og forbedret UX. 

Få mere ud af din eksisterende trafik ved at konverteringsoptimere dit website og forbedre kunderejsen.

Freelance UX & CRO-specialist

Aller Leisure A/S

Ansvalig for den digitale strategi og eksekveringer indenfor SEO, SEM og CRO for alle Aller Leisures 7 rejsebureauer. Udviking og optimering af rejsebureauers websites, heriblandt Nyhavn Rejser, Gislev Rejser, Stjernegaard Rejser og NILLES Rejser.

Lancering af nye websites:
NILLES Rejser: 2020
Nyhavn Rejser: 2021
Gislev Rejser: 2022

Online Marketing Manager

Stjernegaard Rejser

Data-driven online marketer with a great passion for digital design and search engine optimization.

Online Marketing og Web-ansvarlig

Highlighter

Web Design, Usability, User Experience, SEO, Logo Design, Interactive Design, Information Architecture.

Some of the companies I've worked with:
· LBi Denmark  (March 2012)
· Ketchergalleriet.dk
· Psycare Denmark

Freelance Digital Designer

Nomeco

I maintain the corporate website as well as the internal communication platforms.

I function as the internal digital designer creating campaign websites and e-mail marketing, and I assist the graphic designer with digital design.

Web-redaktør

W20 Media

As a part of my BA in E-concept Development, I have had a 10-week internship at the digital web bureau W20. Here I have created visual identities, posters, banners and web designs.

Graphic Designer (Intern)

Helle Hollis

I worked with maintenance of the corporate website and the intranet. I also designed webbanners, ads and online newsletters and helped the company optimize their websites for search engine optimization.

Trainee in Marketing & IT

UX & CRO ⚡️ Hjælper webshops med at få besøgende til at blive til kunder ⚡️ +16 år med web og digital marketing

Hvad sker der, hvis din konverteringsrate stiger fra 2,5% til 3%? ...

Ja, det lyder ikke af meget, men så vil din omsætning stige med 20%. 
Eller din leadgenerering. 
Eller væksten af din permission base. 

Eller... hvad du måler, som din primære konvertering eller mål. På en webshop vil din primære konvertering typisk være et salg, men for en B2B-virksomhed vil det måske være en udfyldt kontaktformular.

De seneste 17 år har jeg arbejdet med digitalt design og online marketing, og har erfaret, at der eksisterer et stort uudnyttet potentiale for at optimere kunderejsen. Analysere og justere, så websitet kan konvertere flere af de besøgende. Og det gælder ikke kun ved re-designs, men løbende konverteringsoptimering af dit website kan skabe stor og vedvarende værdi.

I dag er der et enormt stort fokus på at drive trafik til websites fra søgemaskinerne og fra de sociale medier, og de senere år er klikpriserne kun gået en vej, og det er op ☝🏼☝🏼☝🏼

Samtidig er det blevet sværere at tilskrive kanalerne værdi, fordi cookies nu lever kortere tid, så vi ikke får hele købsrejsen med. Vi kan oftest kun måle den sidste kanal i kunderejsen.

Og sidst, er det blevet sværere at målrette den betalte annoncering ved hjælp af remarketing og automatiserede budstrategier (igen pga. cookies - bah...🥴 ).

Derfor mener jeg, at der ligger et STORT potentiale for alle websites, i at konverteringsoptimere. Det er en indsats, der er vedvarende og direkte kan måles i antallet af salg eller henvendelser.

Desuden hjælper du dine besøgende frem mod deres mål for besøget og giver gode brugersignaler til Google om, at dit website er relevant (yay for SEO🥳 ) og dine betalte annoncering får flere konverteringer at arbejde med… (Dobbelt yay for SEM og Paid Social 🥳🥳)

Så hvad siger du? 
Skal vi komme i arbejdstøjet? 💪🏽

Er du klar til at tage kampen op på hjemmebane, og få flere af dine besøgende til at blive til kunder?
Så tøv ikke med at række ud her på Linkedin eller på kathrine@kathrinezollner.dk.

taplio

The Battle

Chris Marsh

Kathrine Zøllner

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