Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Youwe

→ Leading & executing CRO services + A/B testing programs
→ Managing the CRO department, setting goals & objectives for the team 
→ Owning measurement + technical tracking implementation across projects 
→ Using data to identify strategic growth & efficiency opportunities for clients
→ Overseeing the development and implementation of CRO strategies for clients
→ Providing clear insights into customer journey flow & delivering insightful reporting 
→ Building & maintaining strong client relationships through exceptional service delivery
→ Collaborating with marketing, operations, & corporate stakeholders for integrated campaign strategies

CRO Manager

DEPT®

→ Web analysis
→ Data-driven decision making
→ Visualise user needs & report to clients
→ Using heat maps, user recordings & polls to test ideas
→ Analysing outcomes and testing the best possible solutions
→ Communicating complex answers in a clear fashion to designers & developers
→ Mapping out problems, and validating ideas through qualitative & quantitative research

Finixio

→ Conversion Rate Optimisation
→ UX audit
→ Behavioural data by content
→ Landing page research & analysis
→ Goal funnel optimisation 
→ Test setup & implementation 
→ Opportunities, insights & actions

Hype Digital (Pty) Ltd

→ Conversion Rate Optimisation (CRO)
→ Increase funnel marketing efficiencies
→ Optimise lead-to-customer conversion rate
→ Increase conversion rate and drive qualified leads
→ A/B test and continually measure the performance of CTAs
→ Managing, testing and implementing conversion points in the marketing funnel
→ Build & optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

Optimising lead generation and conversion strategy. Conversion rate optimisation is the process of increasing the percentage of users or website visitors to take a desired action.

Head of CRO

DigsConnect.com

→ Conversion Rate Optimisation (CRO)
→ Growth Marketing
→ Product Management
→ Define the vision for marketing roadmap
→ Managing, testing and implementing conversion points in the marketing funnel
→ Build & optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

Optimisation Lead

→ Growth Marketing
→ Account Management
→ Business Development
→ Conversion Optimisation

Business Development Specialist focusing on identifying rising business opportunities and building long-term relationships with prospective clients.

Business Development Lead

Ad Dynamo

→ Conversion Optimisation
→ Increase funnel marketing efficiencies
→ Increase conversion rate and drive qualified leads
→ Optimise lead-to-customer conversion rate for SaaS business & large banks

Flying into Lagos, Nigeria to build relationships and accelerate the growth of key accounts. Focusing on West African Large Clients to assist in achieving strategic marketing solutions.

West African Lead | Large Client Solutions

→ Achieved revenue targets quarterly
→ Brought in over 40 new accounts in the space of 8 months. 
→ Unlocked global accounts such as Heineken Nigeria, Star Nigeria, and MTN Nigeria  
→ Establish new business for Twitter in Africa (including Nigeria, Kenya, Ghana, Zambia, Zimbabwe)
→ Grow and Develop new and existing accounts (Nigerian Breweries, MTN Nigeria, MTN Ghana). 
→ In-depth knowledge of the Twitter ecosystem
→ Negotiation and Business Etiquette of African countries 
→ Brand planning, campaigning, and digital strategy formation and management
→ Digital sales tactics, and deep key account management
→ Developing in-depth strategy’s for brands and agencies on Twitter

Twitter Account Executive | Greater Africa 

Ad Dynamo is Twitter's exclusive advertisement sales partner across Africa. Ad Dynamo's mandate is to be an extension of Twitter on the ground in Africa.

Account Intern

Steering CRO excellence at Youwe in Rotterdam, my career is punctuated by breakthroughs in website analytics, a testament to my commitment to continuous career optimization. 

As a seasoned leader, I champion impactful website testing, own precise measurement implementation, and leverage data-driven insights to unearth efficiency opportunities for clients.

taplio

The Battle

Chris Marsh

Miles Hoogwerf

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